A deep dive inside the creator economy and the business of creators.
Conversations and real life stories with the top creators, operators, founders, and investors shaping the new Internet economy.
How do you build a viable business as a creator? What does it take? How long does it take?
What are the other professions of the ecosystem? Managers, agents, consultants, experts, and agencies helping creators build, grow and scale online businesses. Who do you need on your team as a professional creator? When to hire, for which roles?
How much does it all cost? How much can you make? What's the tech stack? What do you need to scale, at which stage? How to operate a creator business? What workflows to automate, what tools to integrate?
Hosted by Chikodi Chima and Pico, the operating system for the creator economy
009: Lesley Sim - Publishing Your Newsletter on Easy Mode
Lesley Sim is the co-founder of Newsletter Glue. Newsletter Glue makes it easy to publish and deliver your newsletter right from your blog post. It’s a great way to save a lot of time editing and formatting your newsletter.
Lesley and I talk about how Newsletter Glue came to be. It was actually a feature in another company Lesley and her Newsletter Glue co-founder created. We talk about Ways you can improve your readers’ newsletter experience, how to anchor them to your newsletter, and much more.
008: Louis Nicholls - Waste Less Time, Get More Subscribers, and Boost Revenue
Louis Nicholls is Co-Founder of SparkLoop. SparkLoop makes it easy to grow your audience by word of mouth. SparkLoop’s email referral program is easy to set up, and gets amazing results. Sparkloop lets you focus on creating great content for your audience.
I talk with Louis about growing your audience and newsletter through referrals. We talk about how the increasing costs of Facebook ads, and competition for people’s attention, are making referrals a cost-effective way to connect with and grow your audience.
007: Zamaan Abbass - Overcoming Obstacles as a Creator
Zamaan Abbas, (AKA) DJ Complexion, has been deejaying for nearly 20 years. His SoundCloud podcast, The Future Beats Show, has over 55,000 followers. He's worked with School Boy Q, A$AP Rocky, Jorja Smith, and other notable artists. He also runs Future Wave with Complexion, on BBC Radio.
In this episode, I talk with Zamaan about his journey to monetizing his show on Twitch. We talk about the obstacles he faced as his business has grown, and some unexpected opportunities that have emerged because of the COVID pandemic. It’s a great conversation that I’m sure you’ll enjoy.
006: Josh Spector - Creating, Promoting, and Monetizing Your Content
Josh Spector is a consultant, newsletter publisher, and creator. Josh helps other creators identify their audience, and helps them monetize their content. Josh also helps creators develop social media strategies, grow their newsletter, and build businesses around their creative work.
In this episode, Josh and I talk about eliminating distraction as a creator. We talk about not spreading yourself too thin, and making sure you’re connecting with the people that need you the most. We also talk about how you present transformation to your audience, and much more.
005: Ned Berke - Growing Your Local Independent News Publication
Ned Berke is VP of Audience Strategy at BlueLena. Founded in 2020 to support community-based alternative news and emerging digital media, BlueLena builds long-term reader revenue models, and enhances audience management by sharing world-class technology and expertise with their customers.
In this episode, Ned and I talk about how small organized groups have made history throughout time. We talk about publisher churn, and a surprising but simple way to make more money. We also talk about making connections that might not otherwise seem obvious, but have a big impact on your creator business.
004: Jason Bade and Nick Chen - Building Audience Relationship To Unlock Revenue Growth
Pico is monetization software for the creator economy. Pico provides signup and payment tools that empower online businesses to build upon their communities. Collect emails, sell subscriptions, and manage customer relationships at scale on your own domain. Pico helps creators understand their audience and unlock revenue growth.
In this episode, I talk with Jason Bade and Nick Chen, Co-founders of Pico. We talk about starting and scaling a successful creator business. We talk about freeing up time to work on your content, and why your relationship with your audience is crucial to success. We also talk about why Gen Z is primed to enter the creator economy, and much more.