Creator Economy Live Creator Economy Live

Join us this week on the Creator Economy Live Podcast as Keith and Brendan sit down with Ben Relles, a true titan of digital innovation. From his early days of comedy at YouTube to his groundbreaking innovations in content strategy at Reid Hoffman, Ben's journey is one of unparalleled influence. 

We explore the latest in the TikTok saga, from legislative maneuvers to ByteDance's looming deadline. Plus, dive into AirChat, the hot new app blending Twitter and Clubhouse dynamics. 

We also get into Ben’s current work with Reid Hoffman and what the future of the creator economy looks like with the influence of AI. 

🐄 Creators of the Week (COW): 

Olayemi (lie) Olurin (@msolurin) - Lawyer, activist, and YouTube creator Olayemi Olurin recently joined New York City Mayor Eric Adams on The Breakfast Club to discuss contentious issues like homelessness and incarceration in NYC, deemed by some as a pivotal interview. On her channel "Olurinatti," she offers analysis and hosts discussions spanning topics from affirmative action to the 2024 election. 

Reid Hoffman (@reidhoffman) - Ben Relles worked with Reid Hoffman to recently unveil an AI iteration of Reid, utilizing a custom GPT model trained on his extensive body of work to generate lifelike responses. This innovative technology, crafted by Hour One and ElevenLabs, impresses with its human-like gestures and intonation, marking a significant step in bridging the Uncanny Valley gap. 

Almost Friday - (@ almostfriday.tv) - Almost Friday is a media company known for managing popular social media accounts. Originating as a set of Instagram profiles, it rapidly gained traction for its relatable content in weekend culture, sports, music, and character-driven comedy. With a network of over 3.5 million followers, their brands like Friday Beers, Almost Friday, and others collectively garner hundreds of millions of monthly impressions. 

 

👏 Brand of the Week (BOW): 

John Deere (@johndeere) - They are hiring a “Chief Tractor Officer” for $200k to launch their TikTok channel (Jen Hartmann - PR & Enterprise Social)) 

Dude Wipes (@dudewipes) – They recently trended globally on Twitter, sponsored F1, made it to Bain’s insurgent brands list, and are gearing up for their inaugural national campaign – their momentum is undeniable. A special nod to Greg Baroth, their social media guru, credited for much of their success; their witty sponsorships and playful jabs at brands like Taco Bell and Chipotle are garnering attention and yielding results.

Tune in to this week's episode of the Creator Economy Live podcast, where hosts Keith Bendes and Brendan Gahan are joined by Jasmine Enberg, the esteemed creator economy analyst from eMarketer. Gain valuable insights into the evolving landscape as Jasmine shares her journey and perspectives since entering the industry. 



Explore the latest industry developments, from the ongoing Instagram Vs YouTube ad revenue discussion to the increasing role of AI within the creator economy. Additionally, discover LinkedIn's recent venture into short-form vertical video and uncover innovative B2B marketing strategies reshaping the platform. 

 

🐄 Creators of the Week (COW): 



- Cynthia Huang Wang (@cynthiamhuang) - Beauty & Lifestyle creator sharing life in SF as a corporate girlie, with past experiences at RealReal and Eat Just. 



- Swagdog697 - Dachshund on rooftop in Brooklyn playing keyboard set to music, with the same footage repurposed over and over to different songs, boasting 435k followers on IG. 



- Aerithgirl - A "niche tea lady" with 320,000 followers on TikTok. 





👏 Brand of the Week (BOW): 



- April Fools' standout brands including Dunkin, Duolingo, 7-Eleven, and Oura. 



- Athletic Brewing – the non-alcoholic beer that tastes just like... beer. 



- Kiehl’s, for bringing brand trips back to the conversation. 



This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to ⁠hello@linqia.com⁠ to speak with an influencer expert.



Sign up to our newsletter:  ⁠https://creatoreconomylive.com/newsletter⁠



This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

This week on the Creator Economy Live Podcast, we explore the intersections of creativity, influence, and innovation. Your hosts, Keith Bendes and Brendan Gahan, are joined by the former Head of Social at Rynair, Michael Corcoran, now Managing Partner of Frankly. Dive into the essence of influencer marketing on LinkedIn with Brendan’s groundbreaking venture, Creator Authority, and get the inside scoop on the latest buzz, including the ongoing TikTok saga, MrBeast's Amazon collaboration, and more.



Join us as Michael talks us through his pivotal role in redefining Ryan Air's social media strategy, to his ambitious venture with Frankly, aiming to reshape the advertising world. Learn from our discussion on the cultural differences in advertising strategies between Europe and the US, as we explore how the right digital strategy can elevate a brand's journey!



🐄 Creators of the Week (COW):




Shelby Lattimore, the innovative third-grade teacher who revolutionized financial education in the classroom.


Jon Ronson, the acclaimed author, speaker, and documentarian, whose insightful exploration of public shaming in the digital age offers a timely reflection on the complexities of online culture.


Ben Gallagher, the strategic mind behind Luxe Collective's success, stepping up as CEO with a vision to redefine luxury branding in the social age.





👏 Brands of the Week (BOW):




Best Cereal by the Watchmen, the breakout sensation in the breakfast aisle, selling over 100k boxes in just two weeks with its unique blend of taste and storytelling.


Liquid Death X ELF, for their bold collaboration on Corpse Paint makeup, merging hydration with high fashion in a campaign that's as refreshing as it is rebellious.


Specsavers, for their eye-catching campaigns that prove the power of humor and relatability in brand communication, and a special nod to Tinder for its innovative approach to engaging users.





This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.



Sign up to our newsletter:  https://creatoreconomylive.com/newsletter



This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

Join us in this week’s episode of Creator Economy Live as we uncover the story of Brent Underwood, the visionary breathing new life into Cerro Gordo, a ghost town with a haunting history of silver mining and wild western lore. With a combined following of 5 million, Brent's cinematic storytelling has captured the imagination of millions, leading to a book deal that promises to reveal even more about his quest at the edge of Death Valley.



We also break records with the Streamer Awards, dive deep into the rise of PRIME's success, and navigate the fine line between initial traction and lasting success. Plus, don't miss our insightful discussion with Brent about the origins of his YouTube channel, the art of storytelling that keeps viewers hooked, his approach to community building, and the monetization strategies that have made Ghost Town Living a phenomenon!



🐄 Creators of the Week (COW):



- @alexisanddean

- Brent’s book 'Ghost Town Living' and dailydancing_Racoon

- Heavy d sparks



👏 Brands of the Week (BOW):

- Reddit's groundbreaking deal

- Uncle Nearest Whiskey's success story

- The unconventional charm of Black Sheep (Frog balls)

In this eye-opening episode of Creator Economy Live, we’re joined by special guest Shayna Macklin, Fractional CMO at Rainbow Shops. Shayna unveils the threads of her success in weaving a vibrant creator practice and a buzzing full-production studio. We're peeling back the layers of MrBeast's TIME cover fame, exploring OpenAI’s groundbreaking Sora, and dissecting Snapchat's fresh campaign stance. Plus, don't miss our candid chat on the shifting sands of influencer marketing as we step into 2024, where the blend of storytelling, brand integration, and community engagement promises to redefine influence. 

 

🐄 Creators of the Week (COW): 

  

Corporate Natalie - known for her insightful takes on the corporate grind. 

 

Humphrey Yang - the master explainer of complex economic concepts in digestible bits. 

 

Kristen Hollingshaus (@hauskris) - who shines with her unique blend of creativity and digital storytelling. 

 

👏 Brands of the Week (BOW):  

 

OpenAI - captures our imagination this week with its trailblazing technologies 

 

Ridge - receives a creative boost from Marques Brownlee who joins as Executive Board Member, Equity Investor, and Chief Creative Partner 

 

Celestial Seasonings - brings comfort and warmth to our cups, proving that brands can be both innovative and nurturing. 


This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

This episode we’re joined by Lisa Chudnofsky, Chief Brand Officer at The Vitamin Shoppe, to discuss how the retailer leverages creators to elevate the brand, the role employees and personal play in campaigns as well as long-term ambassador relationships. PLUS; we dissect the touchdowns, fumbles, thrills, and spills of the Superbowl...and more importantly the role of creators in the marketing frenzy that surrounds the big game. 

 

🐄 Our Creators Of the Week (COW): 

John Allen – aka Mr Ballen – a former Navy Seal and True Crime YouTuber who founded the MrBallen Foundation, a nonprofit that awards honor grants of up to $25,000 to organizations supporting victims of violent crimes and their families. 

 

Mike Diva – Director and YouTuber who did a Super Bowl commercial for DoorDash.  

 

Jennifer Welch, Angie Pumps Sullivan – hosts of the ‘I’ve Had It’ podcast who make you feel you want to jump in and talk to them. Relatable, hilarious content which is super progressive and provides amazing entertainment. 

 

👏 Our Brands Of the Week (BOW) 

CeraVe – A brand that shows it really knows how to leverage creators and infiltrate culture through its hilarious Super Bowl campaign. really understands how to leverage creators and infiltrate culture 

 

Dunkin’ - Delivered an awesome Super Bowl ad with the right blend of nostalgia, celebrity and humor. 

 

Poppi – Fun brand with great ideas deserve a mention for the #bringsodaback campaign as well as imaginative brand activations and an awesome Super Bowl ad



This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.



Sign up to our newsletter:  https://creatoreconomylive.com/newsletter



This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy