78 episodes

Conversations with leading entrepreneurs, non-profit founders, award winning designers, educators, artists and everything else in between.

We dig deep into their stories, have honest conversations about how they made their ideas come to life and the lessons learned along the way.

Creator Lab - interviews with entrepreneurs and startup founders Bilal Zaidi

    • Business
    • 5.0 • 88 Ratings

Conversations with leading entrepreneurs, non-profit founders, award winning designers, educators, artists and everything else in between.

We dig deep into their stories, have honest conversations about how they made their ideas come to life and the lessons learned along the way.

    Kathryn Minshew, The Muse // Future of Work, Attracting Talent + How Job Sites Make Money

    Kathryn Minshew, The Muse // Future of Work, Attracting Talent + How Job Sites Make Money

    Kathryn Minshew is the Founder & CEO at The Muse
    Subscribe & watch on YouTube:
    https://youtu.be/ZKOgdHTnKc8
    Timestamps:
    (00:00:00) - Intro (00:00:40) - Sponsor Break: AppSumo (00:01:19) - What Is The Muse (00:05:29) - How Big Is The Muse (00:06:46) - Pay-Per-Click vs Pay-Per-Hire  Business Model (00:11:38) - Hiring Is The More Important Thing (00:16:16) - The Average Cost To Hiring People (00:22:27) - Kathryn’s View about Pallet's Approach (00:29:05) - Sponsor Break: The Economist (00:30:26) - Shift From Office Work To Hybrid + Benefits Of Hybrid Work (00:39:30) - Shift Shock (00:43:39) - One Of The Most Important Element In Career Search (00:48:52) - The Value Of Transparency Between Companies And Employees Links Mentioned
    https://www.instagram.com/kminshew/ https://twitter.com/kmin Thank you to our sponsors:
    The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab
    AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands: https://social.appsumo.com/creatorlab
     

    • 58 min
    Tiago Forte // Building a Second Brain in Practice + Sustained Behavior Change

    Tiago Forte // Building a Second Brain in Practice + Sustained Behavior Change

    Tiago Forte is the creator of Building a Second Brain.
    Subscribe & watch on YouTube:
    https://youtu.be/h04N_6tmMeg
    Timestamps:
    (00:00:00) – Intro (00:00:40) – Sponsor Break: AppSumo   (00:03:23) - How Second Brain Began     (00:05:49) - Building a Second Brain     (00:13:31) - Multi-Million Dollar Live Courses.     (00:16:23) - What Makes People Have Sustained Behavior Change   (00:24:15) - 4 Steps of C.O.D.E (Capture, Organize, Distil, Express (00:27:08) - 3 stages: 1) Remember 2) Connect 3) Create (00:29:49) – Sponsor Break: The Economist + Linkedin Jobs (00:32:02) - Think Like a Curator     (00:34:30) - Screenshare of Tiago’s System in Action on youtube: https://youtu.be/h04N_6tmMeg?t=2085 (00:49:33) - Designing Notes for Future Self     (00:53:37) – Expression is a chaotic + messy process (no checklist) (00:55:52) - Don’t Start from Scratch Every Time
    Thank you to our sponsors:
    The Economist - full access to the topics that matter to you and original analysis as events unfold. Start your 30-day trial with The Economist today: economist.com/lab
    Linkedin Jobs - helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator
    AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
    https://social.appsumo.com/creatorlab
    Links Mentioned:
    Tiago's book: https://amzn.to/3zUqgEy Blog post: https://fortelabs.co/blog/basboverview/

    • 58 min
    Sam Corcos, Levels // Metabolic Health, CGM Market & Growing A Health Tech Company

    Sam Corcos, Levels // Metabolic Health, CGM Market & Growing A Health Tech Company

    Sam Corcos is the co-founder & CEO of Levels Health
    Subscribe & watch on YouTube:
    https://youtu.be/iI331lJkPm0
    Timestamps:
    (00:00:00) Preview
    (00:00:34) Sponsor - AppSumo
    (00:01:02) Intro to Sam
    (00:10:23) Problems Caused by Metabolic Dysfunction
    (00:15:43) Current Stage of The Company
    (00:22:49) Alternative Business Model
    (00:28:47) Product Market Fit
    (00:39:56) Sponsor: Linkedin Jobs
    (00:42:17) 10x in Digital Content
    (00:44:34) Podcasting As A Channel
    (00:49:17) Partnerships
    (00:52:36) Transition from CTO to CEO
    (01:04:30) Time Management + Prioritization
    Thank you to our sponsors:
    AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
    https://social.appsumo.com/creatorlab
    Linkedin Jobs:
    LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

    • 1 hr 22 min
    Colin Sapire, Nutribullet + Beast Health // Scaling To $500mil & Launching A Physical Product Business

    Colin Sapire, Nutribullet + Beast Health // Scaling To $500mil & Launching A Physical Product Business

    Colin Sapire is the founder of Beast Health & Nutribullet.
    Watch & subscribe on YouTube:
    https://youtu.be/lqSfvL7QHRo
    Timestamps:
    0:00:00 - Snippet 0:00:39 - Sponsor: AppSumo 0:01:07 - Intro + Landing In The US 0:07:45 - Origins Of Nutribullet 0:11:21 - Finding A Differentiator + Landing On Pricing 0:13:17 - Reaching Half A Billion Dollars In Revenue 0:15:57 - Transitioning To Beast Nutrition + Getting Kids Interested In Nutrition 0:18:34 - Motivation After A Massive Business Success + Keeping The Hunger Alive 0:23:00 - Designing Product 0:26:27 - Day 1 of Designing New Product 0:30:20 - Creating a Prototype + 3D CAD Model 0:32:10 - 80/20 of launch + growth 0:35:42 - Customer Feedback 0:39:19 - Sponsor Break: Linkedin Jobs 0:40:23 - Lessons From Running The Most Successful Infomercials Of All Time 0:45:07 - Craziest Informercial Day 0:47:24 - Scale of TV advertising + using data 0:51:13 - Understanding ROI of Ad Spend 0:53:37 - Increasing Cost of Facebook & Google Ads 0:59:52 - Home Shopping Channel and China’s Live Shopping App 1:03:27 - International Expansion 1:06:51 - Hiring Good People 1:09:03 - Logistics, outsourcing or keeping fulfillment in-house 1:15:14 - Staying Healthy
    Thank you to our sponsors:
    AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
    https://social.appsumo.com/creatorlab
    Linkedin Jobs:
    LinkedIn Jobs helps you find the candidates you want to talk to, faster. Post a job for free on linkedin.com/creator

    • 1 hr 20 min
    Ramon van Meer, Alpha Paw // Bootstrapping To $35mil+ Revenue, Buying vs Building + DTC Growth

    Ramon van Meer, Alpha Paw // Bootstrapping To $35mil+ Revenue, Buying vs Building + DTC Growth

    Ramon is a Dutch immigrant who dropped out of high school before finding an entrepreneurial path. 
    Most recently he acquired a DTC dog ramp business (Alpha Paw) for $300k + which he's grown to $35mil+ in sales.
    Previously, he grew a soap opera blog to 30mil+ monthly pageviews before selling it for $9mil.
    In this conversation you'll learn:
    – why buy vs build
    – buying a company with little money down
    – growth levers to ramp up a DTC ecom business
    – growing through paid acquisition, influencers, whitelisting, seo + affiliates 
    – creating a healthy channel mix + managing platform risk
    – benefits of in-house vs 3rd party logistics
    Watch + Subscribe on YouTube:
    https://youtu.be/2DzHRUyI28Q
    Timestamps:
    0:00:00 - Snippet 0:02:27 - Intro + Selling $35mil Worth Of DTC Dog Ramps 0:04:07 - Highschool dropout, business philosophy + 10 figure exit 0:13:04 - Finding Direction 0:16:01 - Finding A Buying An Existing Problem 0:21:35 - Pet Industry 0:23:15 - Finding A Good Business To Buy 0:29:44 - 3PL vs In-House 0:40:02 - Growth Levers To Look Out For When Buying 0:49:23 - Smart Due Diligence 0:52:18 - What To Look For In Google Analytics 0:55:37 - Amazon vs Shopify Split 0:58:40 - Paid Acquisition, Apple Update + Platform Risk 1:07:20 - Budget Allocation + Testing Channels 1:10:17 - Working With Affiliates 1:13:19 - Working With Influencers 1:18:23 - When You Should Work With An Agency 1:21:27 - Whitelisting Strategy 1:24:05 - Partnering With Investors + Funding An Acquisition Ramon's original thread:
    https://twitter.com/ramonvanmeer/status/1448022919901335552?s=20
    Thank you to our sponsors:
    AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
    https://social.appsumo.com/creatorlab
    Nord VPN:
    Grab NordVPN’s Cyber Month Deal. Go to nordvpn.com/clab or use code CLAB to get up to 73% off your NordVPN Plan + a bonus gift

    • 1 hr 36 min
    Eric Jorgenson // Philosophy of Wealth + Happiness // The Almanack of Naval Ravikant

    Eric Jorgenson // Philosophy of Wealth + Happiness // The Almanack of Naval Ravikant

    In this conversation, we explore:
    Eric's approach to writing a book entirely made up of Naval's words philosophy around wealth + happiness eastern vs western approaches permissionless leverage + ownership why desire is a contract you make with yourself to be unhappy freedom to vs freedom from Watch the full episode on YouTube:
    https://youtu.be/J7j-5sgDkxQ
    Timestamps:
    0:00:00 - Snippet 0:01:50 - Intro + Figuring Out Transitions 0:08:54 - Who Is Naval Ravikant? 0:15:08 - Unique Approach To Writing This Book 0:21:08 - Process Of Writing A Book 0:30:17 - Not Letting The Tools Get In The Way 0:33:12 - 80/20 Of Naval’s Philosophy on Wealth + Happiness 0:39:36 - The Older The Problem, The Older The Solution 0:41:10 - Eastern + Sufi Philosophy, Imam Ali + Nahj al-Balagha 0:45:06 - Western vs Eastern Philosophy - Meditation Example 0:46:49 - Seek Wealth, Not Money or Status 0:51:59 - Ownership, Wage Work + “Do not fear work that has no end” 0:55:51 - Types of Leverage 1:00:17 - Sponsor Break - Nord VPN 1:01:20 - Permissionless Leverage, Gatekeepers + DeFi 1:12:33 - Creative Work For Its Own Sake 1:14:33 - A Year To Decide, And A Day of Acting 1:18:58 - Antigoals + Sacrificing Today For An Imaginary Tomorrow 1:25:49 - Background on Creator Lab 1:27:48 - Buddha Was A Prince 1:32:56 - FIRE Community + Knowing How Much Is Enough? 1:40:43 - Direction vs Speed 1:44:10 - Happiness = Not Suffering 1:49:19 - Desire is a contract you make with yourself to be unhappy 1:56:38 - Losing Motivation + Hunger 1:59:47 - Happiness is peace in motion, and peace is happiness at rest 2:03:07 - Healing Old Wounds 2:05:38 - Freedom To vs Freedom From  
    Thank you to my sponsors:
    AppSumo - the marketplace entrepreneurs trust to buy and sell the products that grow small businesses into name brands:
    https://www.appsumo.com
    Nord VPN - https://nordvpn.com/clab 
    Coupon code: CLAB

    • 2 hr 11 min

Customer Reviews

5.0 out of 5
88 Ratings

88 Ratings

ASobering ,

Motivational Magic 🪄

Bilal and his epic guests talk all things entrepreneurial, but it’s so much more than that! You’ll get tons of actionable advice and tangible tips, but you’ll also get heaps of inspiration from truly engaging individuals that have been where you are and want to see you succeed. Thanks so much for putting out such a spectacular show, Bilal - keep up the great work!

Calum Johnson 1 ,

Top Draw!!

This is a really good podcast. I found a lot of the guests that come on here don’t really do a lot of interviews so you get to hear a lot of unique insights & perspectives.

The host is great & does a good job of really diving deep into topics. A lot of the learnings I had from this pod were also very practical & easy to implement. Definitely give it a listen especially the episodes with Sam Parr & Shaan Puri

Mike Ambrosino ,

A niche other people aren’t covering

As someone who is working towards launching a blog, no one else is getting the behind the scenes look at the top internet performers/ creators.

You’re getting the intricate details behind some of the biggest influencers and brands on the internet

Top Podcasts In Business

Ramsey Network
NPR
iHeartPodcasts
Andy Frisella #100to0
Jocko DEFCOR Network
Guy Raz | Wondery

You Might Also Like

Sam Parr, Shaan Puri & The Hustle
Noah Kagan
Where It Happens
Jason Calacanis
Jason Calacanis
Startups For the Rest of Us