32 min
Creator Lucy Edwards on ditching tokenism from influencer marketing campaigns The Influencer Marketing Lab
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- Marketing
Episode 44 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Lucy Edwards blind broadcaster, content creator and star of those shampoo ads on the telly box
In this episode we:
Explore what makes an authentic collaboration between brand and influencerConsider the importance of lived experience in influencer campaignsDiscuss what brands can do to make their websites accessible and their products follow universal design principles List the brands who are getting it rightCheck out the Influencer Marketing Lab for full show notes and related useful links
And I want to hear your feedback. Google Influencer Marketing Lab podcast and either drop me a line or leave a voicemail message directly from the landing page.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
Episode 44 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Lucy Edwards blind broadcaster, content creator and star of those shampoo ads on the telly box
In this episode we:
Explore what makes an authentic collaboration between brand and influencerConsider the importance of lived experience in influencer campaignsDiscuss what brands can do to make their websites accessible and their products follow universal design principles List the brands who are getting it rightCheck out the Influencer Marketing Lab for full show notes and related useful links
And I want to hear your feedback. Google Influencer Marketing Lab podcast and either drop me a line or leave a voicemail message directly from the landing page.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
🆕 Don't forget to sign up for the companion newsletter The Creator Briefing ( https://www.creatorbriefing.com/ ) - the weekly newsletter from Scott Guthrie which provides a breakdown of all the major news from the creator marketing industry alongside his insight and analysis.
32 min