213 episodes
Creator Science Jay Clouse
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- Business
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5.0 • 388 Ratings
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Creator Science explores how to succeed as a professional content creator.
Each week, Creator Science digs into the details of how creators are finding success today. Not what worked 2, 5, or 10 years ago, but specific strategies and tactics that are working TODAY.
You’ll hear conversations with some of today’s top professional creators including James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez.
Creator Science (formerly Creative Elements) is a Signal Award-winning podcast and part of the HubSpot Podcast Network, the audio destination for business professionals.
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Behind the scenes – What I'm planning for 2024
In this solo episode, I will give you a little bit of behind the scenes of the business.
We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint.
In this episode, I'm going to share with you my overall goals, my team strategy, my content strategy, my product strategy, and my sponsor strategy for 2024.
Full transcript and show notes
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CONNECT
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🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
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SPONSORS
💼 View all sponsors and offers
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SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
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Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable
Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019).
Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
In this episode, you’ll learn:
About Nir's life as an author
Habits and distractions
Capturing the attention of an audience
And how we can better focus our own limited energy and attention
Full transcript and show notes
Nir's Website / LinkedIn / Twitter / Instagram
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CONNECT
📬 Subscribe to the newsletter
🧰 Get my full gear list (free)
🐦 Connect on Twitter
📸 Connect on Instagram
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships.
Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019.
Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well.
He was a guest on the show back in July of 2022, on episode number 109, where we spoke a lot about business as a game.
In this episode, you’ll learn:
About Justin's recent rebrand and new website
The process, risks involved, and why he decided to take on a new online presence
Justin's approach to social media
And his approach to relationship-building
Full transcript and show notes
Justin's Website / Newsletter / LinkedIn / Twitter / Instagram
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CONNECT
📬 Subscribe to the newsletter
🐦 Connect on Twitter
📸 Connect on Instagram
🎵 Connect on TikTok
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and more
EPISODE DESCRIPTION
For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145.
This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today.
We talk about how to build an audience from scratch, understanding discovery in relationship platforms, email versus newsletters, how to build a paid community, vertical integration for creators, and a whole lot more.
Newsletter Operator Episode
Full transcript and show notes
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CONNECT
📬 Subscribe to Creator Science
🧪 Join The Lab
🐦 Connect on Twitter
📸 Connect on Instagram
🎵 Connect on TikTok
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Q&A With Jay – What to create, when to focus on growth, and what I’m dismantling.
This week we are back with another listener Q&A.
I took questions from a lot of different sources this week and will answer as many as I can.
I'm going to start with the questions that I got from readers of my newsletter, then I'll go to questions from The Lab, Twitter, LinkedIn, and Threads.
Listen to my recent Mailbag episode
Full transcript and show notes
***
CONNECT
📬 Subscribe to Creator Science
🧪 Join The Lab
🐦 Connect on Twitter
📸 Connect on Instagram
🎵 Connect on TikTok
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Alexandra Watkins – How to invent a GREAT brand name.
Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome
Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter.
Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator!
In this episode, you’ll learn:
The SMILE and SCRATCH test to help you identify good names and disqualify bad ones
How important domain names are, including whether .com is important
How to get a good .com even if your first choice is taken
Whether premium domains are worth it or not
And if and when you should consider a rebrand if you're not satisfied with your current name
Full transcript and show notes
Alexandra's Book / Website / Facebook / LinkedIn / Twitter
SMILE and SCRATCH test
How I rebranded my newsletter
How I rebranded my podcast
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CONNECT
📬 Subscribe to the newsletter
🐦 Connect on Twitter
📸 Connect on Instagram
🎵 Connect on TikTok
🙏 Make a guest or mailbag request
📝 Check out our curated Playlists
***
SPONSORS
💼 View all sponsors and offers
***
SAY THANKS
📞 Leave me a voicemail
💜 Leave a review on Apple Podcasts
🟢 Leave a rating on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
Knowledgeable and resourceful!
Jay does a great job discussing the different parts of the creator lifestyle and bringing on guests that do the same!!
My New Addiction
I consume a lot of Creator Economy Educational contents, and thought I heard it all. But Jay’s materials quickly became my new addiction—his calm and patient delivery is a breath of fresh air I didn’t know I needed; his experience as a writer and podcaster offers a new perspective to a niche saturated with YouTube-centered content; and most importantly he shares his knowledge on building a community around memberships, a topic not prioritized in the creator economy niche. Over all, he is my favorite educator at the moment, which says a lot in a pool full of talented and dedicated creators.
Earn more, Save time, Grow Faster.
Jay's podcast has been a game-changer for me. I've learned a lot from the actionable advice on audience growth. He’s an excellent interviewer, leading to insightful responses that I can apply to my own content, brand, or biz. Seriously, every episode feels like a masterclass. Its 100% boosted my confidence and motivation to keep going. If you’re a new creator, THIS IS THE PODCAST FOR YOU!