31 episodes
Creator To Leader | Personal Branding, Visibility, Content Creation & Online Leadership Eugenia Woo, MBA | Digital Marketing Strategist
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5.0 • 45 Ratings
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Are you struggling to connect with your ideal customers online?
Are you confused about the most effective way to be seen as a go-to expert in your industry?
Do you wish there was a simple way to generate demand for her business anchored on your expertise?
If this is you, you’re in the right place!
When it comes to scaling online businesses, entrepreneurs often get lost in the crowd, struggling to connect with their best clients. But here's the deal: a digital marketing strategy that positions you as a go-to expert, allows you to lead your industry with confidence, and stand out from the noise.
And by the way, my not-so-well-kept secret? I happen to LOVE podcasting as the main vehicle for long-form content, to build your authority, AND amplify your impact.Hi, I'm Eugenia Woo, but you can call me E!
For years, I was frustrated, creating content online that only followed trends and random advice I heard on social media. I was hustling hard, creating tons of content without a clear message, and feeling overwhelmed by all the noise on social media. Yes, I had a degree in communications, an MBA in Marketing, and YET… I was still caught up in the content hamster wheel.
Spoiler alert, standing out online and growing an actual business takes more than just sharing “valuable content”. It’s about sharing impactful content.
I now work with seasoned entrepreneurs to help them clarify their messaging, craft a powerful digital marketing strategy, and amplify their expertise so they can increase demand for their products and services.
And most importantly, they’re actually reaching MORE people and impacting more lives. And let me tell you… that is beyond fulfilling.
In this podcast, I’ll be sharing what I’ve learned as I’ve worked with brands in the top 1% of the podcast charts.
But since it turns out that magnetic content is only part of the equation, I’ll also share insights on digital marketing strategy designed to position YOU as a thought leader.
And lastly, I want you to feel confident to show up as YOUR BEST VERSION of leadership. Not emulating the people you admire, but carving your OWN space by being WHO you are.
How is that possible? With leadership anchored in storytelling (this is one of my favorite areas so I can’t wait for us to dive in!)
If you’re ready to stand out in a crowded market, connect with your ideal customer, become a thought leader, build credibility and trust, and learn how to tweak your marketing strategy to show up clearly, consistently, and cohesively in your business… this podcast is for you!
Let's stay connected:
🖱️Work with me: reachhighermedia.com
📲Connect on Instagram: instagram.com/eugenia.woo
📥Email me: contact@eugeniawoo.com
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The Secret Sauce of Personal Branding: Why Growing Your Personal Brand is Like Lighting Up Your Stage
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Not all eras of my professional and business life have been golden. I've had so many moments of disappointment or feeling like things were not quite right.
But last year, everything changed. And I'm here to share the journey and what I realized about *what* was different this time.
Granted, I had incredible mentors throughout my journey, and my faith was a pivotal part... but you know what was a before-and-after? Identifying and anchoring in the STORY of my brand.
In today's episode we're discussing:
The Art of Personal Branding: Just like stepping into the spotlight on stage, I discuss how personal branding is about dazzling and inspiring your audience. It's about crafting a story that resonates and sticks with people, much like Taylor Swift's storytelling prowess.Overcoming Challenges: I delve into how I overcame self-doubt and the dreaded comparison trap, emerging as a leading lady with a clear purpose.See you inside the episode? Let's give the world a performance it won't forget – it's time for your standing ovation!
READY TO GO FROM EXPERT TO LEADER?
Book some time to talk: https://eugeniawoo.hbportal.co/public/discovery-call WATCH MY FREE MASTERCLASS:
3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/ Let's stay connected:
🖱️ Work with me: https://masterclass.eugeniawoo.com/
📲 Let’s connect on Instagram: instagram.com/eugenia.woo
📥 Email me: contact@eugeniawoo.com
Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com -
29 | Is the Market “Saturated? How to Stand Out From Your Expertise (Espresso Episode)
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“The market is just saturated”... “Everyone is doing the same thing these days”...
Have you ever found yourself saying something like this? Like it doesn’t matter how much value you provide, nothing seems to work to get you noticed.
Today I’m walking through my secret weapon to make your thoughts, perspectives, and opinions seen and noticed: identifying your unique vehicle of transformation.
This is not only the result you help your clients achieve, but HOW you help them get there.
This is the essence of your "unique vehicle of transformation." It's your individual method of guiding your audience from their current state to their aspirational goals. It's not just about the destination but how you get there that sets you apart.
READY TO GO FROM EXPERT TO LEADER?
Book some time to talk: https://eugeniawoo.hbportal.co/public/discovery-call WATCH MY FREE MASTERCLASS:
3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/ Let's stay connected:
🖱️ Work with me: https://masterclass.eugeniawoo.com/
📲 Let’s connect on Instagram: instagram.com/eugenia.woo
📥 Email me: contact@eugeniawoo.com
Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com -
28 | Spring Clean Your Social Media Strategy to Boost Engagement
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Have you ever looked at your social media accounts and felt like they were just gathering digital dust? It's time to shake out the rugs and let some fresh air into your online presence!
In this episode, I dive headfirst into the art of sprucing up your social media strategy. Think of it as spring cleaning for your digital self – a way to refresh, reorganize, and reinvigorate your brand's online voice.
I'm not just talking to you; I'm inviting you to roll up your sleeves and join me in the trenches as we declutter your approach and polish your brand's message until it shines.
I'll share my personal insights on how to engage with your audience authentically, without getting caught up in the numbers game.
Here's a sneak peek at what we cover:
Strategies to Dust Off Your Social Media Presence: I'll walk you through the steps to evaluate your current tactics and identify what's working and what's not. It's time to clear out the old and make room for the new.Cultivating a Blooming Community: Learn how to plant the seeds of engagement and nurture a community that's as loyal as it is vibrant. We'll talk about the importance of consistency and how to create content that truly resonates with your audience.By the end of our time together, you'll have a clear plan of action to refresh your social media strategy and a renewed sense of purpose.
So, if you're ready to give your social media presence the makeover it deserves, tune in to this episode, and let's get to work making your brand sparkle online!
READY TO GO FROM EXPERT TO LEADER?
Book some time to talk: https://eugeniawoo.hbportal.co/public/discovery-call WATCH MY FREE MASTERCLASS:
3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/ Let's stay connected:
🖱️ Work with me: https://masterclass.eugeniawoo.com/
📲 Let’s connect on Instagram: instagram.com/eugenia.woo
📥 Email me: contact@eugeniawoo.com
Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com -
27 | What it Means to Become a Leader if You Want to Have More Impact (My Journey is My Message)
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When you’re ready to have a bigger impact, that means that you’re ready to step into your version of leadership.
The reason I’m so passionate about this is because it has been the result of my journey which, looking back, was always preparing me for this moment.
From the colorful chaos of my Venezuelan roots to the electrifying buzz of podcasting, my journey is a testament to the power of dreams and the strength it takes to make them a reality.
In this very special episode, I'm peeling back the curtain on my own path to success.
I'll share with you the bold leap of faith I took to chase the American Dream.
From getting my MBA to the serendipitous moments that made me fall in love with the podcasting universe, my hope is to inspire you in tenacity, courage, and unwavering belief in the power of voice—especially for women who dare to lead.
Here are some of the key takeaways you'll get from tuning in:
Insights into the trials and triumphs of building a blog and podcast from the ground up, and how I transformed every hurdle into a stepping stone.The story of how the global pandemic sparked a wave of creativity and led to the birth of an English-language podcast that elevates women's stories.My game-changing realization: while content reigns supreme, it's the strategic platform that crowns it, turning a message into a movement.But wait, there's more.
I'm thrilled to introduce "FROM EXPERT TO LEADER," my signature program that's the culmination of everything I've learned about authenticity and strategy.
They're not just complementary—they're the core ingredients of true leadership. I'm not here to just pass on knowledge; I'm here to shape the leaders of tomorrow.
And for those who are eager to evolve from expert to influencer, my "From Expert to Leader" program is your ticket.
Come with me, and let's elevate your expertise to a level of influence that resonates and inspires.
READY TO GO FROM EXPERT TO LEADER?
Book some time to talk: https://eugeniawoo.hbportal.co/public/discovery-call WATCH MY FREE MASTERCLASS:
3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/ Let's stay connected:
🖱️ Work with me: https://masterclass.eugeniawoo.com/
📲 Let’s connect on Instagram: instagram.com/eugenia.woo
📥 Email me: contact@eugeniawoo.com
Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com -
26 | Signs Fear is Stopping You From Growing Your Visibility
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Have you ever felt like fear was holding you back from reaching your full potential? Well, you're not alone.
In this episode, I dive deep into the murky waters of fear and come out the other side with insights that could change your life. I'm here to share my personal journey with fear, peeling back the layers of how it can sneakily undermine our success through control, procrastination, and perfectionism.
I'm showing you how these fears, dressed up as harmless habits, can actually be the villains in our stories of personal growth.
But don't worry, I won't leave you hanging there! I'm sharing my top strategies for conquering these fears and turning them into stepping stones for success.
Key points we'll cover in this episode:
How control is often fear in disguise, and the ways to release the need for it to embrace more freedom.The truth behind procrastination, why we fall into its trap, and practical steps to overcome it.Why perfectionism is fear's most deceptive mask and how to break free from its unrealistic standards.WATCH MY FREE MASTERCLASS:
3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/ Let's stay connected:
🖱️ Work with me: https://masterclass.eugeniawoo.com/
📲 Let’s connect on Instagram: instagram.com/eugenia.woo
🖇️ Let’s connect on LinkedIn: linkedin.com/in/eugenia-woo/
📥 Email me: contact@eugeniawoo.com
Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com -
25 | Focus on THIS to Attract the Right People With Your Brand (Espresso Episode)
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"You should always speak to the pain point" -- that's marketing advice that works, it’s true. People pay to solve problems.
However, if you want to build a brand that also has longevity, you need to speak to the desire, too. How do you do this? That’s what I’m discussing in today’s episode!
My goal is to help your message evolve from a mere problem-solver to a visionary that paints a future of possibility.
It's about painting dreams of success with broad, leadership-laden strokes to magnetize the motivated—what I call an empowered customer.
To give you a taste of what's in store, here are a few key points we'll explore:
The delicate balance of addressing pain points without becoming a doomsday prophet.Strategies for positioning yourself as a beacon of growth and a visionary leader.My personal transformation from an expert who attracts clients in crisis to one who draws in those eager to build a meaningful legacy.And to wrap it all up, I'll challenge you to a content check-up: Are you a doomsayer or a beacon of growth?
Plus, because I know everyone loves a good freebie, I'll be sharing a sneak peek at my upcoming free training on how to leap from expert to leader.
WATCH MY FREE MASTERCLASS:
3 Secrets to Stand Out From The Crowd: https://masterclass.eugeniawoo.com/ Let's stay connected:
🖱️ Work with me: https://masterclass.eugeniawoo.com/
📲 Let’s connect on Instagram: instagram.com/eugenia.woo
🖇️ Let’s connect on LinkedIn: linkedin.com/in/eugenia-woo/
📥 Email me: contact@eugeniawoo.com
Do you want premium editing on your podcast? Contact Pedro Morgado at info@compusoundexpress.com
Customer Reviews
So glad I stumbled upon Creator to Leader podcast
This show is great and Eugenia is a gem! Her style is so authentic and her advice is clear, resonant, and actionable. She holds my attention with a fun personality and strong messaging. I started with Episode 10 and now I’ve bookmarked that episode to listen again and again. Highly recommended!
Eugenia truly walks the talk!
So inspired by how Eugenia shows up as a true leader in this podcast (and beyond!). It’s thought-provoking, value-packed, warm, and genuine. I feel more motivated in my business after listening, and can’t wait to learn & listen more!!
Amazing Value!
Love the show, and was honored to be on as a guest! Great job, Eugenia!