32 episodes
Creator To Leader | Personal Branding, Visibility, Content Creation & Online Leadership Eugenia Woo, MBA | Digital Marketing Strategist
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- Business
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5.0 • 45 Ratings
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Are you struggling to connect with your ideal customers online?
Are you confused about the most effective way to be seen as a go-to expert in your industry?
Do you wish there was a simple way to generate demand for her business anchored on your expertise?
If this is you, you’re in the right place!
When it comes to scaling online businesses, entrepreneurs often get lost in the crowd, struggling to connect with their best clients. But here's the deal: a digital marketing strategy that positions you as a go-to expert, allows you to lead your industry with confidence, and stand out from the noise.
And by the way, my not-so-well-kept secret? I happen to LOVE podcasting as the main vehicle for long-form content, to build your authority, AND amplify your impact.Hi, I'm Eugenia Woo, but you can call me E!
For years, I was frustrated, creating content online that only followed trends and random advice I heard on social media. I was hustling hard, creating tons of content without a clear message, and feeling overwhelmed by all the noise on social media. Yes, I had a degree in communications, an MBA in Marketing, and YET… I was still caught up in the content hamster wheel.
Spoiler alert, standing out online and growing an actual business takes more than just sharing “valuable content”. It’s about sharing impactful content.
I now work with seasoned entrepreneurs to help them clarify their messaging, craft a powerful digital marketing strategy, and amplify their expertise so they can increase demand for their products and services.
And most importantly, they’re actually reaching MORE people and impacting more lives. And let me tell you… that is beyond fulfilling.
In this podcast, I’ll be sharing what I’ve learned as I’ve worked with brands in the top 1% of the podcast charts.
But since it turns out that magnetic content is only part of the equation, I’ll also share insights on digital marketing strategy designed to position YOU as a thought leader.
And lastly, I want you to feel confident to show up as YOUR BEST VERSION of leadership. Not emulating the people you admire, but carving your OWN space by being WHO you are.
How is that possible? With leadership anchored in storytelling (this is one of my favorite areas so I can’t wait for us to dive in!)
If you’re ready to stand out in a crowded market, connect with your ideal customer, become a thought leader, build credibility and trust, and learn how to tweak your marketing strategy to show up clearly, consistently, and cohesively in your business… this podcast is for you!
Let's stay connected:
🖱️Work with me: reachhighermedia.com
📲Connect on Instagram: instagram.com/eugenia.woo
📥Email me: contact@eugeniawoo.com
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31 | How Can Personal Style Transform Your Personal Brand Identity with Sophia Rodriguez
Send us a Text Message.Have you ever considered how your wardrobe could be silently narrating your personal brand's story?Today's conversation was with the amazing Sophia Rodriguez, a stylist who transforms everyday attire into powerful statements for entrepreneurs.Together, we unraveled the secrets of styling that go beyond mere fashion trends, focusing on how to strategically express your brand's narrative through your clothing choices.Sophia shared her insights on the symbiotic relationshi...
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The Secret Sauce of Personal Branding: Why Growing Your Personal Brand is Like Lighting Up Your Stage
Send us a Text Message.Not all eras of my professional and business life have been golden. I've had so many moments of disappointment or feeling like things were not quite right.But last year, everything changed. And I'm here to share the journey and what I realized about *what* was different this time.Granted, I had incredible mentors throughout my journey, and my faith was a pivotal part... but you know what was a before-and-after? Identifying and anchoring in the STORY of my brand. In toda...
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29 | Is the Market “Saturated? How to Stand Out From Your Expertise (Espresso Episode)
Send us a Text Message.“The market is just saturated”... “Everyone is doing the same thing these days”... Have you ever found yourself saying something like this? Like it doesn’t matter how much value you provide, nothing seems to work to get you noticed. Today I’m walking through my secret weapon to make your thoughts, perspectives, and opinions seen and noticed: identifying your unique vehicle of transformation.This is not only the result you help your clients achieve, but HOW you help them...
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28 | Spring Clean Your Social Media Strategy to Boost Engagement
Send us a Text Message.Have you ever looked at your social media accounts and felt like they were just gathering digital dust? It's time to shake out the rugs and let some fresh air into your online presence!In this episode, I dive headfirst into the art of sprucing up your social media strategy. Think of it as spring cleaning for your digital self – a way to refresh, reorganize, and reinvigorate your brand's online voice.I'm not just talking to you; I'm inviting you to roll up your sleeves a...
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27 | What it Means to Become a Leader if You Want to Have More Impact (My Journey is My Message)
Send us a Text Message.When you’re ready to have a bigger impact, that means that you’re ready to step into your version of leadership.The reason I’m so passionate about this is because it has been the result of my journey which, looking back, was always preparing me for this moment.From the colorful chaos of my Venezuelan roots to the electrifying buzz of podcasting, my journey is a testament to the power of dreams and the strength it takes to make them a reality.In this very special episode...
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26 | Signs Fear is Stopping You From Growing Your Visibility
Send us a Text Message.Have you ever felt like fear was holding you back from reaching your full potential? Well, you're not alone.In this episode, I dive deep into the murky waters of fear and come out the other side with insights that could change your life. I'm here to share my personal journey with fear, peeling back the layers of how it can sneakily undermine our success through control, procrastination, and perfectionism.I'm showing you how these fears, dressed up as harmless habits, ca...
Customer Reviews
So glad I stumbled upon Creator to Leader podcast
This show is great and Eugenia is a gem! Her style is so authentic and her advice is clear, resonant, and actionable. She holds my attention with a fun personality and strong messaging. I started with Episode 10 and now I’ve bookmarked that episode to listen again and again. Highly recommended!
Eugenia truly walks the talk!
So inspired by how Eugenia shows up as a true leader in this podcast (and beyond!). It’s thought-provoking, value-packed, warm, and genuine. I feel more motivated in my business after listening, and can’t wait to learn & listen more!!
Amazing Value!
Love the show, and was honored to be on as a guest! Great job, Eugenia!