35 episodes
Creator To Leader | Personal Branding, Visibility, Content Creation & Online Leadership Eugenia Woo, MBA | Digital Marketing Strategist
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- Business
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5.0 • 45 Ratings
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Are you struggling to connect with your ideal customers online?
Are you confused about the most effective way to be seen as a go-to expert in your industry?
Do you wish there was a simple way to generate demand for her business anchored on your expertise?
If this is you, you’re in the right place!
When it comes to scaling online businesses, entrepreneurs often get lost in the crowd, struggling to connect with their best clients. But here's the deal: a digital marketing strategy that positions you as a go-to expert, allows you to lead your industry with confidence, and stand out from the noise.
And by the way, my not-so-well-kept secret? I happen to LOVE podcasting as the main vehicle for long-form content, to build your authority, AND amplify your impact.Hi, I'm Eugenia Woo, but you can call me E!
For years, I was frustrated, creating content online that only followed trends and random advice I heard on social media. I was hustling hard, creating tons of content without a clear message, and feeling overwhelmed by all the noise on social media. Yes, I had a degree in communications, an MBA in Marketing, and YET… I was still caught up in the content hamster wheel.
Spoiler alert, standing out online and growing an actual business takes more than just sharing “valuable content”. It’s about sharing impactful content.
I now work with seasoned entrepreneurs to help them clarify their messaging, craft a powerful digital marketing strategy, and amplify their expertise so they can increase demand for their products and services.
And most importantly, they’re actually reaching MORE people and impacting more lives. And let me tell you… that is beyond fulfilling.
In this podcast, I’ll be sharing what I’ve learned as I’ve worked with brands in the top 1% of the podcast charts.
But since it turns out that magnetic content is only part of the equation, I’ll also share insights on digital marketing strategy designed to position YOU as a thought leader.
And lastly, I want you to feel confident to show up as YOUR BEST VERSION of leadership. Not emulating the people you admire, but carving your OWN space by being WHO you are.
How is that possible? With leadership anchored in storytelling (this is one of my favorite areas so I can’t wait for us to dive in!)
If you’re ready to stand out in a crowded market, connect with your ideal customer, become a thought leader, build credibility and trust, and learn how to tweak your marketing strategy to show up clearly, consistently, and cohesively in your business… this podcast is for you!
Let's stay connected:
🖱️Work with me: reachhighermedia.com
📲Connect on Instagram: instagram.com/eugenia.woo
📥Email me: contact@eugeniawoo.com
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34 | The Introvert's Guide to Content Creation: Learn to Manage Your Energy to Avoid Burnout
Send us a Text Message.I’ll say with my whole chest: I am a full introvert – I get my energy from spending time alone.However, I also LOVE creating content and the work I do on social media. So, I’ve had to learn a thing or two about thriving in the fast-paced world of content creation (without burning out) as an introvert. Today, I’m chatting about my top tips on energy management for introverts… and how you can use your energy type as your superpower to stand out in the online space.&n...
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33 | Everything You Need to Know About SEO for Personal Brands with Greg Brooks
Send us a Text Message.Get ready to nerd out on all things SEO for personal brands and creative entrepreneurs!My guest today brings the lessons he learned during his time as a poker player to transform the way we see SEO and digital marketing. Greg Brooks, a Partner and the CMO at Search Tides shared his unique perspective on risk when it comes to investing in new marketing technologies, especially when it comes to Search Engine Optimization. We chatted about the challenges that sma...
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32 | 3 Reasons Your Content is Not Getting Noticed During Launches & Promotions (Espresso Episode)
Send us a Text Message.Running launches and marketing campaigns sometimes feels like a complex Monopoly game… filled with strategies and a million pieces to consider.And this has probably been you at some point.Moment of truth... have you ever poured your heart and soul into a launch, only to hear crickets?That’s why today I’m dissecting the anatomy of a launch flop. We’re sharing three key reasons why your content might be missing the mark and, more importantly, how to turn that around.Here'...
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31 | How Can Personal Style Transform Your Personal Brand Identity with Sophia Rodriguez
Send us a Text Message.Have you ever considered how your wardrobe could be silently narrating your personal brand's story?Today's conversation was with the amazing Sophia Rodriguez, a stylist who transforms everyday attire into powerful statements for entrepreneurs.Together, we unraveled the secrets of styling that go beyond mere fashion trends, focusing on how to strategically express your brand's narrative through your clothing choices.Sophia shared her insights on the symbiotic relationshi...
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The Secret Sauce of Personal Branding: Why Growing Your Personal Brand is Like Lighting Up Your Stage
Send us a Text Message.Not all eras of my professional and business life have been golden. I've had so many moments of disappointment or feeling like things were not quite right.But last year, everything changed. And I'm here to share the journey and what I realized about *what* was different this time.Granted, I had incredible mentors throughout my journey, and my faith was a pivotal part... but you know what was a before-and-after? Identifying and anchoring in the STORY of my brand. In toda...
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29 | Is the Market “Saturated? How to Stand Out From Your Expertise (Espresso Episode)
Send us a Text Message.“The market is just saturated”... “Everyone is doing the same thing these days”... Have you ever found yourself saying something like this? Like it doesn’t matter how much value you provide, nothing seems to work to get you noticed. Today I’m walking through my secret weapon to make your thoughts, perspectives, and opinions seen and noticed: identifying your unique vehicle of transformation.This is not only the result you help your clients achieve, but HOW you help them...
Customer Reviews
So glad I stumbled upon Creator to Leader podcast
This show is great and Eugenia is a gem! Her style is so authentic and her advice is clear, resonant, and actionable. She holds my attention with a fun personality and strong messaging. I started with Episode 10 and now I’ve bookmarked that episode to listen again and again. Highly recommended!
Eugenia truly walks the talk!
So inspired by how Eugenia shows up as a true leader in this podcast (and beyond!). It’s thought-provoking, value-packed, warm, and genuine. I feel more motivated in my business after listening, and can’t wait to learn & listen more!!
Amazing Value!
Love the show, and was honored to be on as a guest! Great job, Eugenia!