Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp
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  • MARKETING
  • UPDATED BIWEEKLY
Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/. 

  1. 4H AGO

    224: The #1 Mindset Shift to Turn Free Content Into Consistent Revenue

    Send us a text If you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode.  This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for free and you're ready to shift into a for-profit digital product business, this one’s for you. I share the mindset shift that made a huge difference in my business and the practical strategies you can start using right away. You’ll learn how to identify what’s already working, test paid offers quickly, and turn your content into consistent income—all without feeling like you're constantly “selling.” Whether you're just starting out or looking to grow, this episode will help you take that next step with confidence and clarity. What You’ll Learn: Why giving away free content isn’t enough to build a profitable businessThe mindset shift that helped me stop waiting and start earningHow to identify what your audience actually wants to buyThree simple ways to test paid offers fastWhat a tripwire funnel is—and how to use one effectivelyWhy your newsletter is one of your best sales toolsHow to make every piece of content lead to revenue You don’t have to overhaul everything overnight, but you do need to take that first step. If you’re ready to turn your free content into consistent revenue, this episode will show you exactly how to do it. Press play and let’s dive in! Mentioned in This Episode: Digital Product Growth Lab Newsletter Profit Club – Learn my Teach and Pitch Method to monetize your weekly emailsPodcast show notes: https://www.destinicopp.com/podcast/mindset-shift-to-monetize-free-contentEpisode Highlights:  [00:00:00] Welcome and episode intro I kick things off by sharing what inspired this episode and the big question from one of my members. [00:01:00] The struggle of transitioning from free content to a paid business I talk about how common it is to feel unsure when shifting from giving knowledge away to charging for it—and why you're not starting from scratch. [00:02:00] Mindset shift: Why value alone doesn’t equal sales I share the biggest mindset change that helped me grow: understanding that people don’t buy because you’re generous—they buy when you give them a clear offer. [00:04:00] How I make every piece of content lead to a paid offer I explain how I structure all my content—including this podcast—to gently guide listeners to a next step that supports my business. [00:05:00] Step 1: Watch what’s already working You already have clues—here’s how to use your existing content and engagement to spot what people will pay for. [00:06:00] Step 2: Pay attention to your most popular free content I talk about using high-performing free content as a springboard for paid offers. [00:06:45] Step 3: Test your paid offer quickly No need to build a huge course—start with a simple workshop or a low-cost product to test demand. [00:07:30] How to use tripwire funnels to generate revenue I break down what a tripwire funnel is and how to use it effectively right after a lead magnet. [00:08:00] Your newsletter is a revenue-generating tool I explain my Teach and Pitch Method and how to consistently use your

    9 min

  2. JUL 2

    223: The Future of Courses: What AI Means for Digital Product Creators

    Send us a text AI Isn’t Replacing Course Creators—It’s Redefining Our Role I’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you. Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic memberships, and why I believe “access” and “implementation” are the keys to staying relevant in an AI-enhanced world. I’ll also share the specific strategies I’ve built into my offers—from live monthly workshops to AI-powered tools inside my memberships—to keep content fresh, focused, and hyper-supportive for my students. What You’ll Learn: Why the course industry is moving beyond just “information”How I’ve pivoted from static courses to dynamic membershipsWhat today’s digital product buyers are really looking forReal examples of how I integrate AI into my programs (without losing the human touch)How to use live workshops, private podcasts, and built-in AI tools to deliver transformationWhy focused, results-driven courses still have a place—and when they work bestThree questions to ask as you adapt your business for the AI eraWhether you’re curious, cautious, or ready to jump in with both feet, this episode will give you a grounded look at how to evolve your digital product business in a way that’s sustainable, supportive, and smart. I’d love to hear how you’re adapting—reach out to me on LinkedIn or reply to any of my emails! 🎧 Tap play and let’s get into it. Mentioned in this episode: Creator's MBA Newsletter Podcast show notes: http://destinicopp.com/podcast/ai-and-digital-products

    10 min

  3. JUN 25

    222: The AI Conversation You Didn’t Know You Needed

    Send us a text Struggling to keep up with all the AI changes? You’re not alone. If AI feels like it’s moving faster than you can keep up with, you’re in good company. That’s exactly why I joined forces with some of my smartest business friends for a panel we called “The Summer of AI.”  We recorded the conversation and I knew I had to bring it to the podcast for you. This isn’t a lecture. It’s a behind-the-scenes look at how we’re all navigating this fast-moving space: what we’re testing, what’s working (and what’s not), and how we’re using AI to actually serve our customers better without losing the human touch. We talk about how to create AI bots and tools, how to price and protect them, how to use AI for newsletters and sales pages, and even how to use it to build simple apps and streamline your life.  If AI still feels overwhelming, don’t worry. We break it down into doable, practical steps. You’ll walk away inspired and empowered. 🎧 What You’ll Learn in This Episode: The smartest way to bundle custom GPTs into your digital offersCreative ways to protect your AI tools in memberships and programsPricing strategies (and what to watch out for when selling AI bots)How to use AI to write stronger newsletters, landing pages, and emailsWhy “feeling behind” on AI is normal and how to move forward anywayTools we’re using to build simple apps and custom AI experiencesA fresh perspective on the ethics of AI (and how we’re navigating it)Whether you’re already using AI or still figuring it out, this episode is packed with insight, strategy, and encouragement. I hope it sparks some new ideas and helps you take your next best step, without the overwhelm. 👉 Hit play and listen now! Visit the HelloContent shop today: https://hellocontent.shop/

    1h 27m

  4. JUN 18

    221: Stop Building Your Business on Rented Land

    Send us a text If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land. In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets. Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss. We also explore how to leverage lead magnets, set up simple automations, and use platforms like GetResponse to create customer experiences that actually convert. What You’ll Learn: The difference between owned and rented digital land—and why it mattersHow to safeguard your business from platform shutdowns or algorithm changesWhy podcasting can be a powerful owned channel (with a smart tip for converting listeners!)Real-world examples of turning social media followers into email subscribersHow lead magnets still work—and what makes a great one todayThe power of simple automations like abandoned cart emailsWhat’s working right now in email marketing across industriesYou don’t have to be at the mercy of the algorithm. Take one small step today—whether it's creating a lead magnet or sending your next newsletter—and start owning your audience.  Tune in now and learn how to build a more resilient, revenue-generating business. Mentioned in this epsiode: Owned vs. Rented: Why Smart Businesses Build What They Own This guide breaks down how to take control of your marketing, build direct customer relationships, and grow on your own terms — not the algorithm’s. Grab it here: https://marketing-getresponse.com/owned-vs-rented-land-dc Podcast show notes: http://destinicopp.com/podcast/stop-building-your-business-on-rented-land

    19 min

  5. JUN 11

    220: How to Diagnose & Fix Your Funnel in One Hour

    Send us a text Why Your Funnel Isn’t Making Money—And How to Fix It Fast I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in.  It’s easy to think something is broken, or worse, that you need to start from scratch.  But let me tell you: your funnel probably isn’t broken. It just needs a few smart tweaks and the right kind of traffic to thrive. In this episode of the Creator’s MBA Podcast, I’m walking you through the most common reasons why your funnel isn’t converting the way you expected—and exactly how to fix it.  From leaky opt-in pages and underperforming tripwires to nurture emails that fall flat, we’re covering all the places your funnel might be leaking money.  And we’ll also talk about the piece most people ignore: consistent, qualified traffic. You’ll leave this episode with clarity, confidence, and a roadmap for making your funnel profitable again. What You’ll Learn: Why your funnel isn’t converting—even if everything is “technically” set upThe specific benchmarks to watch for at each stage of your funnelHow to audit your opt-in and tripwire pages for conversion leaksThe biggest checkout page mistakes (and how to fix them fast)How to nurture cold leads with email sequences that actually convertWhy low traffic—not your funnel—is often the real problemHow I’m helping creators inside the Digital Product Growth Lab fix funnels with Frankie, the Funnel FixerIf you’ve ever felt like your funnel was a flop, this episode will shift your mindset and show you how a few small changes can lead to big wins. Don’t burn it all down—come learn how to optimize what you already have and finally turn your funnel into the revenue engine it’s meant to be. 👉 Listen now and join us in the Fix Your Funnel workshop to get hands-on help fixing your funnel. Mentioned in this episode: Digital Product Growth LabFix Your Funnel (with Frankie the Funnel Fixer!) WorkshopPodcast show notes: http://destinicopp.com/podcast/fix-your-funnel-in-one-hour

    13 min

  6. JUN 11

    219: Why Most Paid Newsletters Fail—and How to Build One That Sells

    Send us a text I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason?  They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate. Paid newsletters aren't just about adding more to your free content—they're a digital product with a specific promise and transformation.  In this episode, I walk you through the key mindset shift you need to make and exactly how to structure a paid newsletter offer that your audience will be excited to buy.  If you're thinking about launching a paid newsletter or already have one that's not growing, this one is for you. What You’ll Learn: The difference between monetizing a free newsletter vs. creating a paid oneWhy “more content” is not the answer—and what isThe transformation mindset: what your subscribers actually wantProven formats that work for paid newslettersHow to avoid content burnout and confusion between free vs. paidQuestions to help you clarify your offerA sneak peek into the Paid Newsletter Playbook workshopIf you’ve been thinking about launching a paid newsletter—or revamping one that’s not converting—this episode will give you the clarity and strategy you need.  I also share details about an exclusive workshop inside the Newsletter Profit Club to help you take action and build a newsletter that truly delivers. Let’s stop creating “more” and start creating better.  Tune in now! Mentioned in this episode:  Newsletter Profit Club  Podcast show notes: http://destinicopp.com/podcast/paid-newsletter

    10 min

  7. JUN 4

    218: The Rinse and Repeat Business Model That Made My Revenue Predictable

    Send us a text If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you. In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and less like chaos, tune in. What You’ll Learn: How I use a rinse and repeat calendar to simplify my entire businessWhat my B2C and B2B revenue systems look like behind the scenesThe biggest marketing driver most creators overlookWhy I ditched evergreen funnels (and what’s actually converting)How I use live webinars monthly to consistently enroll new membersWhat tools and tactics I’ve removed to focus on what worksHow to build your own rinse and repeat model from scratchWhether you’re just starting or looking to scale more sustainably, this episode will give you a fresh perspective on how to streamline for success. Give it a listen—and start sketching out your own rinse and repeat model today. Mentioned in this episode: Digital Product Growth LabNewsletter Profit ClubCraft & Create ClubPart-Time Passion ClubPodcast show notes: https://www.destinicopp.com/podcast/rinse-repeat-business-model Episode Highlights: [00:02:00] Why having a rinse and repeat calendar gives you clarity and predictability[00:03:00] How I use virtual summits and VIP funnels to generate revenue for Hobby School[00:05:00] What’s working right now in my HobbyScool marketing strategy[00:07:00] How I monetize my personal brand through memberships, tripwires, and coaching[00:10:00] Why live webinars outperform every other conversion strategy I’ve tried

    16 min

  8. MAY 28

    217: Behind the Revenue: How I Actually Make Money in My Digital Product Business

    Send us a text If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you. This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today, including: What I do now to generate consistent, scalable revenueWhat I no longer do (like done-for-you services and high-ticket coaching) and why I walked away from themThe pros and cons of each major business model so you can choose what’s right for youThere are a lot of shiny business models out there—and it’s easy to feel like you have to do it all. But what really matters is choosing a model that fits your audience, your goals, and how you want to spend your time. 🔍 What You’ll Learn: The 7+ revenue streams I use to run two profitable digital product businessesWhy I moved away from high-touch offers like 1:1 Zoom coaching and DFY servicesHow I’m evergreening my virtual summits to increase revenue without starting from scratchThe pros and cons of low-ticket products, memberships, affiliate revenue, sponsorships, and moreThe critical questions you should ask when choosing a business model that fits youIf you’ve been feeling overwhelmed by all the possible ways to “make money online,” or wondering whether you’re on the right track—this episode will help you find clarity and confidence. Let’s build a business that actually works for you—without burnout, without overcomplicating, and without chasing trends. Mentioned in this episode: Digital Product Growth Lab Podcast Shownotes: https://www.destinicopp.com/podcast/digital-product-business-model Episode Highlights: [00:01:00] The importance of choosing a business model that fits your lifestyle, audience, and long-term goals[00:02:00] A quick tour of common digital product business models—from low-ticket to high-ticket and everything in between[00:04:30] HobbyScool breakdown: How I make money with live summits, evergreen funnels, low-cost products, and memberships[00:07:30] Why I’m starting to evergreen my summits—and how this adds long-term value to every event[00:08:30] DestiniCopp.com breakdown: Funnels, front-end products, HelloContent store, and two memberships[00:10:30] What I no longer offer: Why I phased out done-for-you, done-with-you, and high-ticket 1:1 coaching[00:12:00] The real pros and cons of each model: low-ticket, memberships, courses, affiliate revenue, sponsorships, and more[00:17:00] Three questions to help you choose the right model for your business[00:19:00] Action step: How to evaluate your current (or future) offers and realign your business model for growth

    21 min
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4.9
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About

Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/. 

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