Creators vs. Business Owners: How They Market Differently & Why It Matters for Your Business Make Marketing Suck Less

Recently, I contradicted the advice of two big name creators.  These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of. And you know what? It was awkward to contradict them to be the rebel going up against these industry giants.  As I listened to them talk about what it takes to grow an audience, to grow a podcast, I realized that advice wouldn't work for you and it wouldn't work for me.  What was the advice? What did I say? What do you need to know about getting in front of the right people who love your work?  In this episode: How do creators vs. business owner market differently and why it matters for your business The importance of prioritizing client work, sales, and marketing as a business owner Why you shouldn’t just publish one-off pieces of content and how to think about repurposing content as marketing assets  The importance of targeting a smaller audience of future buyers rather than building a huge audience Resources: Duped the Dark Side of Online Business Episode 315: Stop Growing Your Audience: Why Building a Huge Audience Isn’t Necessary to Grow Your Business Brittany Berger