The Credo Podcast - where we help you upgrade your service business. Through solo episodes teaching you how to sell and scale, as well as interviews with entrepreneurs and veteran marketers, this is the podcast you need to upgrade your business and your life.
How To Be Successful: Take Action [CredoCast]
I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital Transformation”, but didn’t actually say anything about the types of work they do – or who (brand, vertical, industry) specifically they create the best results for. When I asked them about it, they said “Oh yeah, you know the cobbler’s kids.... The post How To Be Successful: Take Action [CredoCast] appeared first on Credo.
What to do when everything feels busy
I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to because of that, there is a ton going on. Business has grown substantially in the last year, and so we need to hire. My daughter is a toddler and almost 2, so she needs more energy and attention that before. My wife and I are at the tail end of having a new house designed... The post What to do when everything feels busy appeared first on Credo.
Why you need processes for your business (especially sales)
When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to scale. Whether it’s a marketing process, a payroll process, or a sales process, getting these squared away in your business will only make it more sane, more profitable, and incredibly better to run. In this episode I talk about an agency I spoke with where I helped them rework their sales process to great effect.... The post Why you need processes for your business (especially sales) appeared first on Credo.
Why you should raise your prices
I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging them to raise their rates! So here’s the newest episode of the CredoCast. Why you should raise your prices as a service business. We cover: How you’re losing money (not just not making it) every year if you’re not Why higher rates leads to happier and more successful clients How to raise your rates so... The post Why you should raise your prices appeared first on Credo.
How to optimize your agency for profitability – Marcel Petitpas from Parakeeto
Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model work comes down to three things: Hiring good people who get clients results and help you retain those clients; Charging the right prices for your services; Getting proper data on work to know which teams and projects are profitable and which are not. Marcel Petitpas is the cofounder and CEO of Parakeeto, which is a... The post How to optimize your agency for profitability – Marcel Petitpas from Parakeeto appeared first on Credo.
How to do layoffs well, from the CEO whose company laid me off
It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO was also the CEO of the company that laid you off from your job. This is one of those days. With today’s realities of COVID and small businesses hurting across the world, I knew I needed to get a bigger perspective on layoffs and doing them well, managing cashflow and shoring up your revenue so... The post How to do layoffs well, from the CEO whose company laid me off appeared first on Credo.
Straight down to business
Tons of value, super actionable, I love this podcast.
Agency owner? This is worth your time!
John does an excellent job of providing relevant and practical advice for agency owners and executives. If you’re looking to get better, subscribe to this podcast. I’ve taken many of John’s suggestions from email templates to audit presentations.
Fantastic podcast for marketing and startups
This podcast is amazing. If you're in the marketing world or want to learn more, I would highly recommend it. It's also a great resource for founders and anyone working at startups. Listen to it now!!!!