Crickets to Cha-Chings Gold City Ventures

In this episode, Julie and Sasha of Gold City Ventures and Kennedy of Our Friendly World discuss growing a business off of Etsy. They talk about competitor analysis and the importance of understanding your customers and competitors. They specifically discuss what to do when your competitor is a bigger brand than you and was on Shark Tank!
 
They also discuss the potential for collaborations and sponsorships, as well as the role of video content in driving traffic and engagement. The conversation highlights the importance of repurposing content and experimenting with different platforms to reach your target audience.
 
Links: 
Kennedy's Business Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld
Gold City Ventures Beyond Program: https://goldcityventures.com/beyond/
This episode on YouTube: https://youtu.be/TU_L6OaA5UQ
 
In this conversation, Julie and Sasha also discuss various strategies for driving traffic and generating leads for a handmade crochet kit business. They emphasize the importance of understanding the customer journey and tailoring content to different stages of the sales funnel. They also discuss the potential of affiliate marketing, building an email list, and outsourcing tasks to save time. The conversation concludes with a discussion on the value of collaboration and networking within the crafting community.
 
Takeaways Understanding your customers and competitors through competitor analysis is crucial for growing your business off of Etsy. Collaborations and sponsorships can be effective ways to expand your reach and attract new customers. Video content is a powerful tool for driving traffic and engagement, and it can be repurposed across different platforms. Experimenting with different platforms and strategies is important to find what works best for your business. Understand the customer journey and tailor content to different stages of the sales funnel Consider affiliate marketing as a way to leverage the networks of others to promote your products Build an email list to capture leads and nurture relationships with potential customers Outsource tasks to save time and focus on high-value activities Collaborate and network within the crafting community to expand your reach and opportunities  


 

Chapters 00:00 Introduction and Background
02:00 Competitor Analysis and Insights
04:06 Understanding the Woobles and Differentiating Your Products
09:06 Taking Advantage of Competitors and Building the Market
12:24 Repurposing Content and Driving Traffic with Video
15:18 Exploring Collaborations and Sponsorships
22:16 The Role of Video Content in Attracting Customers
25:49 Experimenting with Different Platforms and Strategies
28:03 Understanding the Customer Journey and Tailoring Content
35:24 The Potential of Affiliate Marketing and Building an Email List
45:32 Outsourcing Tasks to Save Time and Focus on High-Value Activities
52:07 Creating Efficient Workflows and Maximizing ROI
58:22 Collaborating and Networking within the Crafting Community

In this episode, Julie Berninger and Sasha Hutchison of Gold City Ventures interview Jenny, an Etsy seller who sells printables. They discuss Jenny's journey from selling physical products to focusing on printables, specifically in the golf niche. They explore the potential for Jenny to expand her business beyond Etsy by creating a lifestyle brand and leveraging social media. They also discuss the importance of custom and personalized products and the potential for affiliate marketing. The conversation provides valuable insights and ideas for Jenny to grow her business. In this conversation, Julie and Sasha discuss different strategies for monetizing an Etsy shop that sells golf-themed products. They explore options such as affiliate marketing, creating video content, and targeting specific niches within the golf community. They also discuss the importance of understanding the target audience and their preferences. The conversation ends with rapid-fire ideas for expanding the product offerings and leveraging affiliate marketing.
This is another coaching call-style podcast and there will be two more following in the series!
They discuss:
The customer journey of people searching for niche printables Why picking a niche once you start selling off Etsy is the way to go Where Etsy sellers posting on social are messing up What to post on social media to attract your ideal customer Ways to monetize with YouTube and affiliate marketing by performing product reviews How the Gold City Ventures team can improve their new offering Beyond & more! Stay tuned to learn more about Beyond which launches mid-month to the Gold City Ventures community!
Resources:
Episode on YouTube: https://youtu.be/3VCSKIx5bUM
🌟 Learn more about Gold City Ventures -- https://goldcityventures.com 🌟

Amber sells metaphysical and celestial-inspired jewelry on Etsy. She wants to grow her business so she can leave her full-time job. This episode is a casual live coaching call for the Crickets to Cha-Chings podcast with Julie Berninger and Sasha Hutchison of Gold City Ventures.
They discuss what they each outsource both in their business and their home, how to create social media content if you don't have the time, keywords that are hot in the metaphysical space, building your personal brand, growing your email list if you sell in person, and more.
Resources:
Gilded Butterfly Shop: https://www.etsy.com/shop/Gildedbutterflyshop
E-Printables Course: https://goldcityventures.com/e-printables-course/
Episode on YouTube: https://youtu.be/2IYLYb-NEG4
^^ The E-Printables Course is open for enrollment until Monday 4/1 at Midnight!
🌟 Learn more about Gold City Ventures -- https://goldcityventures.com 🌟

Julie Berninger of Gold City Ventures chats with Kennedy of Our Friendly World Etsy shop. Kennedy sells crochet kits, crochet patterns, and finished crochet products. This episode is in a casual live coaching call style for the Crickets to Cha-Chings podcast.
They discuss how to interpret keyword research from tools such as eRank, ideas for monetizing a blog with display advertising, Etsy ads, & more!
Resources:
Our Friendly World: https://www.etsy.com/shop/ourfriendlyworld
Our Friendly World Website: https://ourfriendlyworldcrochet.com/
E-Printables Course: https://goldcityventures.com/e-printables-course/
Gold City Ventures YouTube Episode: https://youtu.be/qIc90wmEgLQ
🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟
Learn more about Gold City Ventures -- https://goldcityventures.com

Etsy Gift Mode presents a huge opportunity for Etsy sellers. Julie Berninger of Gold City Ventures explains this new shopping experience and how to change your shop sections, pictures, and tags to take advantage of it. She also covers the Etsy email marketing policy change and TikTok shop.
Topics covered in this episode:
1 - Etsy Gift Mode
2 - Etsy Email Marketing policy change
3 - Tik Tok Shop
Resources:
Gift mode article: https://www.etsy.com/seller-handbook/article/1232461378911?ref=handbook
Gold City Ventures YouTube Channel: https://www.youtube.com/c/goldcityventures
🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟
Learn more about Gold City Ventures -- https://goldcityventures.com

This is the Etsy SEO help you need in 2024! Julie Berninger of Gold City Ventures reviewed articles in the Etsy seller handbook and YouTube videos from the team at Etsy for hours to determine exactly how to improve your Etsy SEO search algorithm ranking in 2024. 
Learn more at: https://goldcityventures.com/
Resources in the video: https://www.etsy.com/legal/policy/search-advertisement-ranking-disclosures/899478564529
https://help.etsy.com/hc/en-us/articles/115015745428-How-Etsy-Search-Works?segment=selling
 https://www.youtube.com/watch?v=CAvxU7fEkO4
 https://help.etsy.com/hc/en-us/articles/115015663987-Search-Engine-Optimization-SEO-for-Shop-and-Listing-Pages?segment=selling
 
🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟
Follow along on IG for business insider savvy and connection -- https://www.instagram.com/goldcityventures
Learn more about Gold City Ventures -- https://goldcityventures.com