783 episodes
Authentic Persuasion Show Jason Cutter
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- Business
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4.9 • 35 Ratings
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The Authentic Persuasion show is a 5x a week show with one goal – to help you be more effective in your sales career or with running your sales team. Jason Cutter brings his nearly 20 years of sales/leadership experience with this updated podcast centered around his book: Selling With Authentic Persuasion. If he can do it (a guy with a marine biology degree), then you can to!
The guests and topics will provide insights on how to do your part in shifting the way that sales is done, moving to being a profession that you can be proud of and prospects actually want to buy from.
This show is for you if you:
A) Are in sales, but think there is a chance you are acting more like an Order Taker
B) Are looking for new ways to improve your selling effectiveness
C) Have found that you aren’t a fan of most sales ‘tactics’
D) Just want to round out your sales podcast library with something different!
The show was previously titled The Sales Experience Podcast, with 310 episodes published before the change. That means there is a ton you can go back to for inspiration and advice.
Make sure to subscribe, and for more about Jason, the book, and sales, go to – www.jasoncutter.com
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[748] Transforming Your Sales Process
What makes authentic persuasion different from conventional sales tactics? Why is building trust so crucial in the sales process?In this episode, I talk about the importance of embracing authentic persuasion over high-pressure sales tactics, underscoring that building rapport, empathy, trust, and hope with potential customers is key to avoiding the follow-up trap where clients retreat into their comfort zones and become unresponsive. A personalized, client-focused approach in sales can not only increase responsiveness but also foster long-term trust and gratitude, avoiding the common pitfall of customers feeling pressured and ultimately dissatisfied.Use genuine conversations to build a reliable pipeline and turn those silent prospects into engaged, happy customers. Stay tuned!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[747] Selling in Extended Sales Processes
What unique challenges do salespeople face in industries with longer sales cycles? Why is it important to treat each conversation as an individual sales opportunity?
In this episode, I emphasize the importance of treating each interaction in the sales process as a unique opportunity, regardless of the length of the sales cycle.
I also introduce the catchy concept of the "prospect witness protection program" to describe the challenging phenomenon of prospects going cold and the need for sales reps to understand and avoid the triggers that lead to this situation.Join me for these insights, stay tuned, and get ready to transform every sales conversation into a stepping stone toward success.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[746] From Maybe to Yes
Why do you think customers often feel the need to consult with someone else before making a purchase? What strategies can salespeople use to make customers feel safe?When a potential client says they need to consult someone else, it's often a trust issue. They're seeking safety in their decision. Learn strategies to make your clients feel secure and trust your guidance, reducing the need for that "lifeline.In this episode, I talk about a crucial aspect of the sales process that resonates with many of my listeners: the art of following up when you don't close a deal on the first try.Learn more about the pitfalls of salespeople who forgo follow-ups, nurturing leads, effective strategies for follow-up, and striking the perfect balance between persistence and patience.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[745] The Two Crucial Steps
How can sales professionals ensure that they are making every feature and benefit about what the client specifically wants and needs?Tailoring solutions to the specific needs and wants of the client isn't just effective, it's fundamental. Any sales strategy should echo the precision and tailored approach of a doctor prescribing medication.Remember, being a sales professional is about crafting solutions for your customer's problems, not a one-size-fits-all pitch. Stay tuned for more on how you can persuade authentically and close deals effectively!
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[744] Tailoring Your Sales Approach
What are the potential consequences of not personalizing the sales process and not addressing the specific needs of the client?Tailoring your sales approach to address how your solution applies specifically to the customer is crucial. Avoid generic pitches and instead focus on articulating how your offering is important and beneficial to the individual.
In this episode, I talk about the art of effective sales conversations. I also discuss the crucial transitions from one segment to the next and the importance of customizing your pitch.If you're looking to enhance your sales conversations and master the art of personalized selling, be sure to tune in to this episode.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com -
[743] Understanding Customer Needs
Can you recall a time when you felt like the hero of your own story? How did that influence your actions and decision-making?
As a sales professional, it's crucial to recognize that your customer perceives themselves as the hero in their own narrative. By positioning yourself as a guide rather than a competing hero, you can effectively lead them towards achieving their goals and overcoming obstacles.In this episode, I talk about the fascinating topic of the hero's journey in sales. I also talk about how each individual perceives themselves as the hero of their story and how this innate mindset influences their approach to sales interactions.Stay tuned as I uncover the key steps to effectively leading prospective customers through their own hero's journey, and learn why empathetic understanding is the cornerstone of authentic persuasion.
Become a Certified Authentic Persuader
Get the ebooks to help you close more deals
Visit sellingeffectiveness.com for more tips and get help
Follow Jason on LinkedIn
Or go to Jason’s HUB – www.JasonCutter.com
Customer Reviews
The Best Persuasion
Jason Cutter knows what it’s like to be the anti-salesperson and still be successful. Many in Sales have the mindset that they talk a lot so they should get a job in Sales. When these types use persuasion they wear people out and the persuasion is more like wearing people out until they agree to something.
In Jason’s case he genuinely cares about people and when he persuades others, it’s coming from the heart. Jason is kind enough to pass this trait on and to show people how to apply it in his podcast.
Harry Spaight
Great show for Sales Professionals
Getting out of a slump and seeing the buying signals. Pure gold! Great show. I am now a new subscriber.
You Know Everything is a Sale!
Admit it or not, everything is a sales interaction. This is THE show to help you learn, grow, and gain the specific things to put in place immediately to see results. I love Jason's style bringing what we need to each episode. He brings out the best in each guest.