68 episodes

SavvyTalk is hosted by Maha Abouelenein, who brings you communication strategies and trends for businesses, drawing from her vast experience as a professional storyteller and PR expert for the world’s largest companies.
Maha has more than 28 years of experience, advising top government and corporate leaders. She is the Founder and Managing Director of Organizational Consultants, a strategic communications firm with offices in the USA, Dubai and Cairo.
Maha has been managing communications for GaryVee’s brand for the past five years and has worked on all the major global sporting events including the African Cup of Nations in Egypt, the Olympics in the UK and the USA, 2 NBA All-Star Games, 4 NFL SuperBowls, and 8 Grand Slam Tennis Tournaments. She is an avid football fan and holds a Masters Degree in Communications from Minnesota State University – Mankato, USA and an undergraduate degree in International Business & Marketing with a minor in French.

Savvy Talk Maha Abouelenein

    • Business
    • 4.9 • 25 Ratings

SavvyTalk is hosted by Maha Abouelenein, who brings you communication strategies and trends for businesses, drawing from her vast experience as a professional storyteller and PR expert for the world’s largest companies.
Maha has more than 28 years of experience, advising top government and corporate leaders. She is the Founder and Managing Director of Organizational Consultants, a strategic communications firm with offices in the USA, Dubai and Cairo.
Maha has been managing communications for GaryVee’s brand for the past five years and has worked on all the major global sporting events including the African Cup of Nations in Egypt, the Olympics in the UK and the USA, 2 NBA All-Star Games, 4 NFL SuperBowls, and 8 Grand Slam Tennis Tournaments. She is an avid football fan and holds a Masters Degree in Communications from Minnesota State University – Mankato, USA and an undergraduate degree in International Business & Marketing with a minor in French.

    Reputation - the single most important thing you have, with Gary Vaynerchuk

    Reputation - the single most important thing you have, with Gary Vaynerchuk

    Exciting Summer Surprise! While our podcast is taking a short break for the summer, we've got something special for you. Joining us on this episode is none other than Gary Vaynerchuk for an insightful conversation from Cannes Lions in France in June. We were both on a panel at SRMG Beach, discussing all things culture and tech. Gary delivers his trademark raw and practical knowledge bombs. Get ready for an epic podcast episode! Don`t miss our signature Rapid-fire questions in the end & prepare to be inspired!
    Let us know your thoughts on Instagram. Your feedback means the world to us! Stay awesome and enjoy your summer while we gear up for the return of Season Eight on Savvy Talk. Happy listening
    About Gary Vaynerchuk
    Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends. 
    Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber. 
    Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers. 
    Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
    You can find Gary Vaynerchuk on Instagram and on his website.
    Timestamps:
    0:00 Intro
    0:36 Getting Consumer Attention in the Age of Speed and Noise
    3:39 What Brands Are Getting Wrong in Shifting Consumer Attention
    4:30 Brands Lacking Common Sense in Modern Marketing
    5:39 The Key to Being Culturally Relevant: Caring
    8:56 Understanding PAC: Platforms and Culture
    12:52 What Brands Can Do to Be Culturally Relevant
    15:14 The Underappreciated Value of Social Media for Brands
    16:25 The Unavoidable Future Impact of Deepfake Videos
    24:07 Embracing Evolution
    25:14 Rapid-fire section - Word Association Game
    26:23 Optimism for the Middle East
    26:58 The Broken Concept of Branding
    28:20 Media and Creative Under One Roof
    33:40 Your brand is your reputation. The single most important thing you have.
    36:36 outro

    • 36 min
    Show Don't Tell, Feel Don`t Listen, with Lynn Al Khatib

    Show Don't Tell, Feel Don`t Listen, with Lynn Al Khatib

    Welcome to Season 7 of Savvy Talk, I am excited to bring you leading voices from those shaping Dubai's cultural scene. Today we are joined by Lynn Al Khatib, Head of Communication at Chalhoub Group, the largest luxury retailer and distributor in the Middle East and North Africa. She has over 15 years of corporate and brand communication experience. Together, we dive into the fascinating world of communication strategies, industry insights, and talk about her journey from a corporate nutritionist to her current role at Chalhoub Group.
    Whether you're a communication enthusiast, a professional in the field, or simply curious about effective communications, this episode is for you!
    About Lynn Al Khatib
    Lynn Al Khatib is the Group Head of Communication at Chalhoub Group, the largest luxury retailer and distributor in the Middle East and North Africa. With over 15 years of corporate and brand communication experience, Lynn is an expert in developing communication strategies, managing social media channels, and building corporate brands. She joined Chalhoub Group in 2021 after a successful tenure as the Global Nutrition, Health, and Wellness Communication Manager at Nestlé S.A. Lynn's diverse background includes leading regional campaigns in nutrition and wellness, establishing corporate communications strategies, and driving impactful initiatives.
    At Chalhoub Group, Lynn plays a pivotal role in shaping the company's communication and branding strategy. Her responsibilities include building the Group's corporate brand, managing social media channels, and overseeing internal and external communications. She recently led the #نحن_المستقبل (#MYBOLDFUTURE) campaign, which aims to highlight the abundant career opportunities available in the Kingdom's retail sector for Saudi youth and propel them into dynamic careers within the luxury retail industry.
    Lynn's expertise and dedication have been instrumental in enhancing Chalhoub Group's reputation and fostering meaningful connections with stakeholders. With a Master's Degree in Nutrition and a Bachelor of Science Degree in Nutrition and Dietetics, Lynn combines her passion for communication with her commitment to promoting healthier lifestyles. Through her strategic approach and industry knowledge, Lynn continues to contribute to Chalhoub Group's success in the ever-expanding luxury retail market of the Middle East and North Africa.
    You can follow Lynn Al Khatib on Instagram and find out more at the Chalhoub Group website.
    Timestamps:
    0:00 Intro
    1:34 Lynn Al Khatib journey to the communications world
    2:57 Even as a nutritionist I was scaling up informations
    3:10 Falling in love for Internal Communications 
    5:11 Corporate Communications at Chalhoub Group   
    7:20 What did change in communications? How to do real time Communications?  
    9:35 Social Media strategy is about Authenticity & Transparency  
    11:57 Stakeholders engagement is not a side job   
    14:50 Sustainability and Retail
    16:00 #نحن_المستقبل (#MYBOLDFUTURE) campaign   
    20:50 3 Reasons to pursue a career in fashion retail 
    23:19 How to start in PR and Communications?
    26:46 How to stay updated with trends? Be in it
    28:25 AI impact in PR and Communications industry
    29:45 Rapid Fire Questions
    32:50 outro 

    • 32 min
    Love is a Business - From Educator to Matchmaker, with Christiana Maxion

    Love is a Business - From Educator to Matchmaker, with Christiana Maxion

    Welcome to Season 7 of Savvy Talk, I am excited to bring you leading voices from those shaping Dubai's cultural scene. Today we are joined by Christiana Maxion, The Dubai Matchmaker. And as she likes to say, "I am a native New Yorker rewriting the blueprint of the Dubai dating universe". From climbing the career ladder in education to establishing her own successful matchmaking agency, Christiana's journey is nothing short of remarkable. Tune in as we discuss her empowering approach to dating, the challenges she faced along the way, and her vision for transforming the dating landscape in the region. And also her plans for launching an app to help friendship building for adults.
    About Christiana Maxion
    Christiana climbed the career ladder in education, becoming a school leader and published author by the age of twenty-nine. Her journey led her to Dubai in 2019, a city teeming with over two hundred nationalities and inspiring individuals who make things happen.
    In 2020, Christiana started a comedic Instagram account, sharing her experiences as a Western expat navigating the Dubai dating scene during and post-lockdown. Her account gained immense popularity as she fearlessly promoted empowered dating with high standards and zero expectations. Revealing the brutal truths about dating in Dubai resonated with her followers, although it led to an unexpected turn in her career when her employer discovered the account. Undeterred, Christiana used this setback as an opportunity for reflection and established her own matchmaking agency.
    With a vision to revolutionize the dating landscape in the region, Christiana's agency gained rapid success, earning widespread media attention within just six months. Notably, she caught the eye of Patti Stanger and her team, who invited Christiana to represent Millionaire's Club and Cinqe Matchmaking in the GCC. Together, they have achieved remarkable results, boasting a 96% success rate and holding the largest global matchmaking database with thousands of happy couples matched. As the first public matchmaker and the premier elite service for the affluent, Christiana's agency is the number one choice in town. Stay tuned as we delve into her remarkable journey and insights in this captivating podcast episode.
    You can find Christiana Maxion on Instagram, Tiktok, Facebook and on her website.
    Timestamps
    0:00 Intro
    1:20 Christiana's journey - The Dubai Matchmaker
    2:10 Empowering standpoint - Date with High Standards and Zero Expectations
    3:02 The most interesting people leave in UAE
    3:24 Stating her Matchmaker Agency
    4:31 Patti Stanger call and Millionaire's Club partnership
    6:45 96% success rate
    7:59 How I work as a Matchmaker
    8:34 Challenges you face in Dubai
    9:17 Author of a book - Toby and The Falcon
    10:12 Misconception on the business of Matchmaker
    23:55 outro

    • 18 min
    When you find love you find peace, with Nadine Kanso

    When you find love you find peace, with Nadine Kanso

    Welcome to Season 7 of Savvy Talk, I am excited to bring you leading voices from those shaping Dubai's cultural scene. Today we are joined by Nadine Kanso. She is an amazing designer and artist that has reimagined calligraphy by incorporating Arabic into her rings and necklaces. Nadine illuminates eye-catching letters and meaningful phrases, adorning them with diamonds and fascinating gemstones. We talk about her story, the power and importance of Arab culture. And how Nadine is using her art and Arab language to preserve this beautiful heritage. 
    She recently made us all proud by being the first Arab designer to collaborate with French Luxury Maison, Guerlain.
    About Nadine Kanso
    Cultural Entrepreneur, Artist Photographer, Creative director of Bil Arabi, a modern brand that reflects introspective messages and deep meaning into unparalleled eye-catching jewelry for all outspoken generations. Nadine was born in Beirut , Lebanon. She grew up in the Arab world embodying the calligraphical exquisiteness surrounding her, she gained a deep infatuation for typography laying the foundation for her groundbreaking designs.
    Nadine launched her radical jewelry brand Bil Arabi in 2006, establishing herself as Dubai’s electrifying pioneer in jewelry making with disruptive designs instigating a never seen before trend.
    You can find Nadine Kanso on Instagram, and find out more about Bil Arabi on their website, on Instagram And on Facebook.
    Timestamps:
    0:00 Intro
    0:57 Nadine`s story  
    2:32 Spread the Message of who we are as Arabics 
    3:32 We jewelry was introduced in your art and design?  
    5:17 From an Art Project to a business - Bil Arabi
    8:37 Do you feel as an artist or entrepreneur? 
    9:12 Sharing the Arabic culture with the world
    11:40 Misconceptions about the Arabic world 
    12:52 Preserving the Arabic language 
    16:21 UAE the place to be 
    17:46 The essential of the collection 
    21:15 What's next? 
    22:11 What inspires you?
    23:55 outro

    • 23 min
    Great storytellers are great listeners, with Mohanad Al Hattab

    Great storytellers are great listeners, with Mohanad Al Hattab

    Welcome to Season 7 of Savvy Talk, I am excited to bring you leading voices from those shaping Dubai's cultural scene. Today we are joined by Mohanad Al Hattab, one of the most prominent and talented comic influencers in the Arab world. He finds joy and fulfillment from making people laugh, including myself. I can't count how many times he made me laugh with his characters and stories. Let's learn with someone that mastered comic timing, cultural relevance, digital platforms and storytelling.
    Mohanad is Syrian, but he was born and raised in the United Arab Emirates. He completed his undergraduate in marketing and management at American University of Sharjah. He then earned his master's in marketing at Brunel University. But was telling funny stories that captivated him.
    He began on social media by making humorous short films in English, but once he published a video in Arabic and was culturally relevant to the Middle East region, his rapid growth started. Which helped him establish his brand. More than 747,000 followers on each of the platforms, Instagram and Tiktok, consume his innovative sketches. This success made him manage to land deals with big brands such as Lay's potato chips, Deliveroo, Chiclets gum and more. He develops identities and back stories for each character, and periodically releases highly-anticipated new updates in their individual sagas. 
    You can follow Mohanad Al Hattab on Instagram, Tiktok and Facebook.
    Timestamps:
    0:00 Intro
    0:42 We meet at Beyonce concert
    2:30 Mohanad Al Hattab`s story
    4:45 When I did in Arabic I when viral
    5:40 The creative process and inspiration comes from Being an Audience Member
    7:43 Finding your voice
    10:50 Importance of laugh in our lives
    11:40 Have no expectatives, just create
    13:00 Who inspires you as a comedian?
    14:21 Comedian creative process
    15:34 Deal with hate with logic
    18:54 Rapid Fire Questions
    23:47 Plans for 2023
    28:20 Observations about Arabic culture
    30:09 Outro

    • 29 min
    Food is artistry and therapy, with Zahra Abdalla

    Food is artistry and therapy, with Zahra Abdalla

    Welcome to Season 7 of Savvy Talk, I am excited to bring you leading voices from those shaping Dubai's cultural scene. Today we are joined by Zahra Abdalla, someone I personally have been following and enjoying her approach to cooking. She considers herself a modern-day Bedouin. 
    About Zahra Abdalla
    Her culinary journey started with her online blog in 2010 and soon thereafter she presented her own cooking shows on MBC3 and hosted the fourth season of a food and travel documentary show called Maggi Diaries on MBC1, where she traveled to Egypt, India, Spain, Lebanon and Saudi Arabia, and met amazing, inspiring and wonderful women of change who addressed important social issues including food wastage, hunger, environment, mindfulness and women empowerment.
    Working from her studio, Abdalla develops and creates modern interpretations of Middle Eastern recipes, inspired by her childhood, the flavors of the region and her travels. For her, food is her artistry as well as therapy, and a medium through which long-forgotten memories can be brought back to life or new ones can be made. She is a keen advocate of sustainability and the importance of being mindful of how we source our food, prepare our food and eat our food.  
    In addition to her public roles, Abdalla is an avid food entrepreneur and founder of Zahra’s Kitchen, a retail frozen food range available for sale in over 35 Spinney and Waitrose locations across the UAE.
    She is married and has three young boys and a little puppy. She loves to travel, stay fit and collect art when she is not obsessing over new recipes.
    You can find Zahra Abdalla on her Website, and follow her on Instagram, Facebook, Pinterest and on YouTube.
    Chapters:
    0:00 Intro
    0:57 Zahra Abdalla`s story and heritage 
    2:02 How her multicultural background influenced her cooking and journey 
    4:58 Food as a vehicle to tell stories 
    06:06 Food save me 
    10:56 Are people cooking more or less
    12:15 Book: “Cooking with Zahra”
    21:58 Feed your soul project
    25:00 Kitchen a place to create
    27:30 outro 
    Please tell me what you would love to hear more about and we will deliver! If you’re new here, follow Savvy Talk in all podcast players.

    • 27 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

Rez987 ,

Love it!

Super practical PR advice at a fun, engaging pace. Keep going 👍🏽

bizzwriter ,

Tons of value!

I'm a big fan of these Savvy Talk podcasts. Each one is bite-sized and packed with value for anyone in business. Maha clearly knows her stuff, and she presents each topic in an entertaining and easily understandable way. She is a natural storyteller. Looking forward to future episodes!

Maha2502 ,

Amazing content

Great insight on communication and branding strategies.

Top Podcasts In Business

Money Rehab with Nicole Lapin
Money News Network
The Ramsey Show
Ramsey Network
REAL AF with Andy Frisella
Andy Frisella #100to0
Young and Profiting with Hala Taha
Hala Taha | YAP Media Network
The Diary Of A CEO with Steven Bartlett
DOAC
The Dough
Lemonada Media

More by Amaeya Media

لنزهر مع موزة
Mouza Alhameli
What I Did Next
A & T Media
The Lighthouse Conversations with Hashem Montasser
The Lighthouse
The Heba Shunbo Podcast
Heba Shunbo
Forward Talks
Goumbook
The Journey
Volkswagen Middle East