100 episodes

The voice of the CRM Industry - software and practioners. Hosts Paul Petersen and Stacy Gentile of GoldMine gather CRM industry leaders to talk about upcoming and current trends, tried and true practices, reveals of new products, tips for sales and marketing professionals and more.

CRM Radio by GoldMine OC Talk Radio

    • Marketing

The voice of the CRM Industry - software and practioners. Hosts Paul Petersen and Stacy Gentile of GoldMine gather CRM industry leaders to talk about upcoming and current trends, tried and true practices, reveals of new products, tips for sales and marketing professionals and more.

    CRM Software is Stunningly Underutilized.

    CRM Software is Stunningly Underutilized.

    Most CRM users are only accessing 10% of a CRM’s capability. Because CRM systems are where the money is, users should learn about the other 90%.  Paul Petersen, GM of GoldMine CRM helps the listeners understand their under-used CRM software.
    Why it Matters
    Because CRM systems are where the money is, users should learn about the other 90% of the software
    About Paul Petersen
    Petersen is the general manager and vice president of the GoldMine. His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald's Corp, General Electric, Symantec, Allied Van Lines, and now has 16 years with CRM background at GoldMine. He holds a JD from Loyola University of Chicago and was one of the first to be awarded the Professional Certified Marketer designation by the American Marketing Association.
    LinkedIn
    About GoldMine CRM
    Headquartered in Salt Lake City, UT, GoldMine is "published" by Ivanti. Goldmine is a leading provider of CRM Solutions for small and mid-sized businesses worldwide.  
     _________________________________________________________________
    CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.
       

    • 26 min
    Really, Everyone is in Sales in Your Company: A Podcast with Todd Cohen

    Really, Everyone is in Sales in Your Company: A Podcast with Todd Cohen

    TODD COHEN IS THE WORLD'S LEADING VOICE ON SALES CULTURE
     
    On the surface, it's common to say everyone in your company is in sales.  But Todd Cohen says why it's true and this industry leader in sales culture demonstrates it.  This program should be listened to by every C-Suite officer.
    About Todd Cohen
    A dynamic, engaging and motivational keynote speaker, Todd’s message is relevant to any organization striving to increase revenue, strengthen relationships and improve client satisfaction. Using humor and real-life examples, Todd demonstrates how every conversation is a “selling moment” and how everyone can contribute to the growth and profitability of the organization.
     In addition to his sought-after keynotes, Todd's Sales Culture Workshops are highly acclaimed and set a new standard for sales education and demonstrating that everyone matters and everyone has a "line of sight" to the client
     In 2015, Todd was awarded the title of Certified Speaking Professional (CSP), the highest earned designation awarded by the National Speakers Association (NSA) and has served in multiple roles on both the local and national level.
     Todd is the principal of Sales Leader LLC and author of two books on sales culture, “Everyone’s in Sales” and "Stop Apologizing and Start Selling.” He has been a regular contributor to The Huffington Post and Philadelphia Business Journal has written for dozens of trade and association magazines and has a monthly newsletter titled Sales Culture Newsletter.  In 2018, Todd launched his Sales Culture Toddcast featuring exciting guests and topics.
     He is a frequent guest lecturer at area schools including Drexel University, Pennsylvania State University, St. Joseph’s University and Temple University. From 2010-2012, he served as the Sales Executive in Residence at Temple University Fox School of Business where he mentored students on entrepreneurship. Todd regularly coaches people in career transition teaching them how to sell themselves to get the position they want.
    Prior to launching Sales Leader LLC, Todd coached and led dozens of sales teams to deliver more than $950 million in revenue for leading companies including Xerox, Gartner Group, Thomson-Reuters and LexisNexis. Todd holds a Bachelor’s Degree in Business Administration from the Fox School of Business at Temple University.
     toddcohen.com  (Website)   toddcohen.com/blog  (Blog)
    CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.
       
     

    • 23 min
    CRM Primer: Why the History of CRM is Still Valid for B2B SMBs

    CRM Primer: Why the History of CRM is Still Valid for B2B SMBs

      
    While CRM is the accepted tool for B2B, some companies still don't understand it. In this short podcast, CRM veteran Paul Petersen from Goldmine reminds the "have-nots" why CRM is indispensable. This show is for those B2B companies that have not adopted a CRM tool.
    About Paul Petersen
    Petersen is the general manager and vice president of the GoldMine.   His career spans working with sales & marketing systems and process having developed, managed, and sold for companies including McDonald's Corp, General Electric, Symantec, Allied Van Lines, and now has 16 years with CRM background at GoldMine.  He holds a JD from Loyola University of Chicago and was one of the first to be awarded the Professional Certified Marketer designation by the American Marketing Association.
     LinkedIn
    About GoldMine CRM
    Headquartered in Salt Lake City, UT, GoldMine is "published" by Ivanti.  Goldmine is a leading provider of CRM Solutions for small and mid-sized businesses worldwide.  More than 25 years ago, GoldMine helped pioneer the CRM industry, and they have been around for so many years because of their focus on being simple, affordable, and proven.  
    CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.
       

    • 4 sec
    Pundit Gene Marks Comments on Survival of SMBs

    Pundit Gene Marks Comments on Survival of SMBs

    Yes, small businesses are under siege. Pundit Gene Marks, also described as the polite contrarian, shares tactics for survival in a stressed economy and what SMBs should rethink their banking strategy. This program is for small to medium-sized business owners.
    About Gene Marks Speaker. Columnist. Small Business Expert
    Small business keynote speaker Gene Marks helps small business owners, executives, and managers understand the political, economic, and technological trends that will affect their companies so they can make profitable decisions. As a professional speaker and small business expert, Gene has talked at industry conventions, corporate events, and professional trade shows.
    Gene is also a small business writer. He has authored multiple books for small business owners and is a featured small business columnist in many national online publications.
    Gene has talked at annual meetings, industry conferences, and corporate events.
    Marks owns the Marks Group, a Bala Cynwyd, Pa.-based consulting firm that helps clients with customer relationship management. Marks is an author and a certified public accountant, and he writes regularly for The Post’s "On Small Business" blog. For more about Marks, visit genemarks.com. 
     
    CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.
       

    • 25 min
    Rethinking How to Work at Home and Use GoldMine CRM to be Efficient

    Rethinking How to Work at Home and Use GoldMine CRM to be Efficient

     
    We agree working at home is more productive than blowing an hour getting to work. Kevin Smith, a GoldMine Regional Manager talks about the benefits of a home office and how to maximize GoldMine CRM. This show is for salespeople. 
    They discuss:
    Using the GoldMine CRM tool for tasks you forgot
    Updating the essentials
    Using the calendar
    Collaboration with management
    How to be productive with delegation
    How working at home is the best work environment and contributes to a better home life.
    CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.
       

    • 24 min
    What makes a good blog?

    What makes a good blog?

    Webinars are being slammed together and Zoom users have increased tenfold.  Internet radio listeners and podcasts subscribers are thirsting for information that doesn’t start with COVID-19 updates.  In the midst of this, blog readers have increased and are searching for problem solving hints and technology to make their business life, better in a post pandemic world.
    For this episode, Paul Petersen, GM of GoldMine CRM interviews Jay Dymond First Direct Corporation's webmaster and GoldMine expert to discuss why blogging is an important and easy way to stay in touch with customers and build a following.
    Jay DymondDymond is responsible for IT Project Management, Web Site Design/Development, GoldMine Database Administration, and Help Desk Management. He creates and designs First Direct’s HTML E-mail Marketing Campaigns and Newsletters.
    Jay Dymond on LinkedIn www.goldminesuccess.com www.emailcampaigntracker.comwww.1stdirect.com

    • 25 min

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