Cross-selling drives top & bottom lines - The Revenue Hustle #42 - Bradley Hardy

Bradley Hardy, Managing Director at Citizens Bank, talks about the the significance of cross-selling to top and bottom lines and his approach to doing it successfully. Brad shares that a strong customer relationship is the foundation for cross-selling and explains his process for introducing new products and experts to his clients. Brad also shares how he balances his sales activities so he has a consistent and reliable pipeline instead of feast or famine periods. 

Bradley's Revenue Rules:

1. Cross selling requires a strong customer relationship
2. You need to balance your sales activities

Follow Bradley on LinkedIn:

https://www.linkedin.com/in/bradley-a-hardy/

Where you can listen:

• Spotify: https://open.spotify.com/episode/0Snb6VMtRJYSWxn0vOPk6F?si=55c51b4655354ef7
• iTunes: https://podcasts.apple.com/us/podcast/the-revenue-hustle/id1538449270?i=1000671433800
• YouTube: https://youtu.be/HO9uSw1XjVQ