Crush Crowdfunding Podcast Nalin Chuapetcharasopon

In today’s episode, Nalin talks about everything that you can do with a Facebook group during pre-launch to build a community feeling and create excitement for your project launching on crowdfunding. Facebook groups are proven ways to engage and get to know people interested in your idea. Don’t miss it!



[0:24]: Why do you want a pre-launch Facebook group?
Pre-launch is not only for paid promotion but also to build a real community of real people excited about your project. Facebook groups are a great way to do just that. 
[3:50]: What questions should you ask?
If you set up your group as private, not only will it give it a sense of exclusivity, but it will also be an opportunity to ask important questions to collect data from your audience.
[7:25]: Tell people what to expect
People want to know what they’ll get from being part of your group. Be explicit and make sure you share content and interact constantly so people know that you’re there.
[10:20]: Friends and family 
If you want to get the ball rolling, your friends and family are a great asset to increase the engagement when you first start your group.
[13:29]: Share benefits and features
People don’t buy anything without knowing what it’ll do for them. Make sure to use the group to share all of the benefits and features of your product, and how it can help your audience.
[13:41]: Group activities
Create scheduled moments where people can do activities together and interact with you and with each other. A Livestream on Fridays, a “share where you’re working from” post on Wednesdays, or a “what game are you playing right now” Thursdays. Anything that speaks to your audience and makes them want to engage.



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In today’s episode, Nalin talks about all things advertisements! She goes over what kind of ads you can do, how to do them in the most effective way for your project, and so much more. Marketing works when it's the right message to the right people at the right time in the right channel - advertisements can help achieve this today we’re going to tell you how. 



[0:52]: Why Are Ads Important?
You have probably heard Nalin say that your audience is one of the most important parts of your campaign. Well, ads are a huge part of this that you just can’t miss out on.  
[2:57]: What Does It Mean To Do A/B Testing For Ads?
A/B testing is very important for your product and advertisements, but there is a right and wrong way to do it as well as a right time and a wrong time to do it.
[7:17]: The Importance of “Cost Per Lead” 
What is the cost per lead and how does it relate to your advertisements? Here is a hint: your email list may play a role.
[9:03]: Ad-Fatigue 
What it is. What it does. How to avoid it.
[10:29]: The Danger of Having Only One Audience 
Often times we don’t know which audience is going to work when we start launching a project. However, that doesn’t mean you need to target everyone. Here is how to narrow down how to target the right audience for your project.
[13:41]: Landing Pages For Each Audience 
Don’t do it!! People like to have different landing pages for each audience type and we’re here to tell you NOT to do that! 



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Nalin gets an abundance of crowdfunding questions all the time. In this episode, she goes through some of the most commonly asked questions and answers them. If you’re someone in the crowdfunding space or just getting started, these questions are sure to have crossed your mind at some point and if they haven’t yet, they probably will in the future. No matter where you are in your crowdfunding journey, you’re going to want to take a listen!



[1:18]: #1: How Do I Market My Project?
Marketing is all about attention. You should be making sure that your product has that attention and from the right people. Let’s discuss who to get attention from, where to go to get the attention, and how to go about getting it.
[7:11]: Paying For Attention
Sometimes you have to pay for people to notice you and that’s not “wrong.” So many companies do it and maybe you should too.
[9:32]: Earning Attention
The best way to earn attention is through organic marketing and relationship building. It takes time and there is a right way to do it. Make sure you’re doing it correctly!
[13:57]: #2: How Do You Get Your Community?
Your community is like an upside down triangle. It’s those people at the bottom who you want to foster and care for. However, you will, inevitably, lose people along the way. Don’t panic. That’s normal.
[19:23]: #3: Does This Actually Work Or Am I Wasting My Time?
Does crowdfunding really work? If you are having this thought, stop what you’re doing and listen to this right now.



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Have you ever felt overwhelmed with the task of getting people to back your project or idea? If so, you’re not alone and there is probably a very clear answer to solving your problems. In this episode, Nalin explains the importance of goal setting early on and how to do it so that you aren’t feeling overwhelmed and lost mid-way through your campaign. 



[0:40]: Feeling The Frustration of Marketing 
Do you ever get bogged down with the overwhelming to-dos of marketing? Do you feel like it will never end? There is typically one major thing people are doing wrong if they’re feeling this way.
[2:36]: What To Do When You’ve Veered Off Your Path 
If you’re feeling overwhelmed it’s probably because you veered off your path. Here’s how to get back on track! 
[4:52]: Where Every Crowdfunder Should Start 
No matter what you are creating, there is one simple first step that every single entrepreneur should take. It’s not hard and incredibly important. 
[6:10]: How To Figure Out How Many People You Need To Back You For Success 
Believe it or not, there is a very easy way to figure out exactly how many people you need to back your project for success.
[7:54]: How Utilizing Friends and Family Helps Your Ultimate Backer Number 
Chances are you have more people in your corner than you think. Use them!
[10:34]: The Main Take-Away And Actionable Steps To Take Today 
How to take tangible steps to guarantee crowdfunding success. 



Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127
 

You have probably heard of a landing page, but do you truly know the in’s and out’s of it and how it relates to your crowdfunding success? In this episode, Nalin goes over what a landing page is, how to properly build one, what should be on it, and how to make it impactful for your launch and your product. 



[1:07]: How Impactful Can A Landing Page Actually Be?
Let’s just say a company Nalin worked with raised $25,000 in the first 10 minutes of their project going live and we’re not saying it was all because of a landing page but...we’re not it wasn’t either. 
[2:36]: How To “Permission Build”
You have to ask permission to your potential buyers but once you’ve done so the floodgates are open and you just may guarantee yourself an future buyer.
[4:23]: What Is A Landing Page?
For people to buy into a product that isn’t even made yet takes a lot of risk. Your landing page is extremely influential in lowering that barrier to entry for your potential buyers.
[7:20]: How To Build A Landing Page
Here are four things you can do today to start launching a successful landing page.
[9:30]: What Should Be On A Landing Page
A lot of people don’t know what should actually go on a landing page to actually get people to convert. We tell you what you need to know.
[12:06]: The Importance Of A “Hero Section” On Your Landing Page
Most people don’t scroll all the way down a landing page which is why this “hero section” is so critical.
[19:46]: The Influence Of Mobile Devices And How That Impacts Your Landing Page
Most people make this one mistake when it comes to thier landing pages. Thinking about the differences of the landing page on a desktop versus a mobile device is something that’s pretty important. 



Relevant Resources:
 
Crush Crowdfunding Starter Kit
Crush Crowdfunding Swipe File 
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Absolutely no one does crowdfunding alone. There are usually many people behind the scenes that help make a project come to fruition. In this episode, Nalin goes in-depth on two types of “teammates” that could assist you in your crowdfunding journey: an agency or a consultant. You will learn the benefits of both and the essential questions to ask to find out which one would be best for you and your project.



[1:10]: The Number One Thing To Stay Away From When Starting To Crowdfund 
Chances are you’ve been reached out to and told this line. Don’t fall for it!! 
[4:08]: The Pre-Launch 
There are a few options for pre-launch. You can go at it alone or you can get help. Let’s explore all those options.
[5:34]: The First Question To Ask An Agency For Crowdfunding Help 
This is the number one question you need to be asking if you plan to go down the agency route. It will save you a lot of potentially wasted time by asking this one simple question. 
[7:23]: The Second Question To Ask An Agency For Crowdfunding Help  
There are two different types of people in the crowdfunding world. Luckily, there are also two different types of agencies. You should know what kind you need to best suit your needs and set you up for success.
[10:00]: No One Does This Alone
No one does this alone. Even the companies that make millions have a ton of people behind them. You shouldn’t be doing this alone. You should have help.
[12:49]: The Basic Rule Of Thumb That’s Tried And True 
The basic rule of thumb is quite simple but oh so important! It will make or break your experience. 
[14:22]: What About If You’re Looking For A Consultant? 
There are quite a few questions to ask when looking into a consultant to make sure it’s the right fit for you. 



Visit the Crush Crowdfunding Website: https://crushcrowdfunding.com/
Connect with Nalin: https://crushcrowdfunding.com/contact/
Leave a Review: https://podcasts.apple.com/us/podcast/crush-crowdfunding-podcast/id1500732127