Crushing Club Marketing is a podcast to help membership marketing and communications professionals in the private club industry drive more revenue and engage existing members in private club culture. Our focus is on innovative digital marketing strategies that will drive growth in an evolving market.
Strategic Club Marketing Straight from School [Ep. 30]
By developing and implementing a strategic digital communications approach to the club’s marketing and communication, Cathy Zehms has created a content ecosystem at the Green Bay Country Club not seen in most private clubs. In her first 4-years membership increased more than 160%.
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
What does it take to keep your private club membership thriving during a crisis? Engagement and innovation. That's what Dave Porter and his team at Greystone Golf and Country Club in Birmingham, AL did when the pandemic swept the country in 2020. Listen to how he helped lead his staff and membership through this incredible time.
How the Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When Minnesota golf courses were forced to close at the start of the coronavirus pandemic, Joel Livingood was already preparing for the next step. It's what he's done since taking over as GM at Interlachen Country Club in Edina, MN in 2017. With solid financial footing and a steady hand, Livingood led his team and membership through one of the most extraordinary years in U.S. history.
The Impact of the Coronavirus on the role of the Membership Director [Ep. 27]
At the start of the Coronavirus pandemic in 2020, private clubs, like most businesses were cast into a future of uncertainty. One role that proved to be critical at Bethesda Country Club is that of the membership director. Kris Butterfield, Director of Membership Marketing and Communications expanded her responsibilities in ways she never would have expected and it paid off for her club and for her professionally.
What Club Marketers Should Know About Neuromarketing and New Members
If the goal of private club marketing is to influence thinking and behavior, then a basic understanding of the brain can increase the chances of success. In this episode, we speak with Laura Leszczynski, Vice President of Marketing and Brand Strategy at Strategic Club Solutions.
Adding "Traction" and Structure for Private Club Management [Ep. 25]
Industry experts will tell you that clubs that have strategic plans in place are more inclined to have wait lists for prospective members. Coincidence? Not according to Ryan Doerr, CEO of Strategic Club Solutions.
A Great Resource for Any Club Marketer
Thought-provoking conversations about how to take club marketing in to the digital world.