Crushing Club Marketing is a podcast to help membership marketing and communications professionals in the private club industry drive more revenue and engage existing members in private club culture. Our focus is on innovative digital marketing strategies that will drive growth in an evolving market.
Conversational Marketing for Private Clubs [Ep. 33]
You’ve seen them on websites and whether you choose to use them or not "Chatbots" and text communication is here to stay for the foreseeable future. On the good side, text and chat can simplify your life as a website visitor, improve your efficiency and filter out your best prospects for membership. On the other hand, it can feel cold and impersonal. And yet, we’re learning how to use them to get what we want without having to wait. So what’s the secret?
Originally recorded coming out of the throughs of winter, Evan Dean from HubSpot helps us understand conversational marketing and how chatbots work best in business. You may bristle at the topic, but remember the next generation members would rather text than talk!
How Great Leaders Create Great Followers [Ep. 32]
Hiring outstanding people is really hard and keeping them can be equally difficult - especially if there are management or leadership issues. If you’re a leader trying to figure out how to inspire your team, elevate those who surround you or maybe you’re trying to get more out of your team you may need to take a look at yourself in the mirror and ask yourself am I my own worst enemy? Do you have the kind of people who will tell you when you get off the rails? Do they help you, help yourself? If they do these things, you may have great followers and they are the people who can help you become a great leader.
Dr. Sue Tinnish says great leaders need great followers. But what does that mean? And how can a leader develop great followers? Dr. Tinnish is an executive coach with a PhD in Organization Development. In this episode, we dive into the idea of great leadership and "followership".
Managing Private Club Waitlists with Jason Becker [ep. 31]
For the first time in years, many private clubs have a waitlist for new members. For the clubs who have always had waitlists, this is nothing new. On the other hand, hundreds of clubs are learning to manage a waitlist for the first time. This is both exciting and terrifying with members lined up to join clubs and with membership directors wanting to make sure these "hot" prospective members can be converted into full, dues paying members.
Jason Becker, the CEO of Golf Life Navigators, recently surveyed more than 500 people to learn what people will and will not tolerate as it relates to Private Club Waitlists. In this episode, Jason shares with us the insights gained and some practical tips for those managing a waitlist for the first time.
Strategic Club Marketing Straight from School [Ep. 30]
By developing and implementing a strategic digital communications approach to the club’s marketing and communication, Cathy Zehms has created a content ecosystem at the Green Bay Country Club not seen in most private clubs. In her first 4-years membership increased more than 160%.
Private Club Marketing Driven by Innovation in a Pandemic [Ep. 29]
What does it take to keep your private club membership thriving during a crisis? Engagement and innovation. That's what Dave Porter and his team at Greystone Golf and Country Club in Birmingham, AL did when the pandemic swept the country in 2020. Listen to how he helped lead his staff and membership through this incredible time.
How the Crisis This GM Faced Helped His Club Through the Pandemic [Ep. 28]
When Minnesota golf courses were forced to close at the start of the coronavirus pandemic, Joel Livingood was already preparing for the next step. It's what he's done since taking over as GM at Interlachen Country Club in Edina, MN in 2017. With solid financial footing and a steady hand, Livingood led his team and membership through one of the most extraordinary years in U.S. history.
A Great Resource for Any Club Marketer
Thought-provoking conversations about how to take club marketing in to the digital world.