50 episodes

Digital marketing in the age of cryptocurrencies and blockchain. Hosted by the fastest-growing blockchain marketing agency, Coinbound. Learn top marketing tips and tools daily in this very binge-able podcast.

Follow Ty Smith on Twitter: https://twitter.com/tydanielsmith

Crypto Marketing with Ty Smith | A Coinbound Podcast Coinbound

    • Business
    • 5.0 • 9 Ratings

Digital marketing in the age of cryptocurrencies and blockchain. Hosted by the fastest-growing blockchain marketing agency, Coinbound. Learn top marketing tips and tools daily in this very binge-able podcast.

Follow Ty Smith on Twitter: https://twitter.com/tydanielsmith

    How To Become A Top Crypto Influencer in 2022 | Crypto Influencer Marketing Lesson

    How To Become A Top Crypto Influencer in 2022 | Crypto Influencer Marketing Lesson

    Crypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency.  With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin Sara! With a social media audience of over 60k and over 4 years of industry experience, Sara was able to provide her unique view of the crypto industry through the lens of an experienced content creator.  In their discussion, Ty and Altcoin Sara discuss her journey from DEV 👉 Content Creator 👉  CMO of DEFIT. The beauty of crypto is that if you have a passion for this space, you can find a niche for yourself, and Altcoin Sara is the perfect example.

    • 23 min
    Earned Media vs Paid Media | Ep. 50

    Earned Media vs Paid Media | Ep. 50

    Marketing is likely just one of your myriad responsibilities when you decide to jump into the crypto world. And PR firms come handy as they prove success in building revenue for their clients. Giving you an assurance that there’s a wealth of opportunity to have various placements in big-name publications.

    The concept of owned, earned and paid media has content at the center.  Luckily, crypto businesses are getting savvier at creating and curating engaging content. And in this episode Ty and Liz will be breaking down the ins and outs of these concepts, what their differences are and how their functions vary from each other.

    Key Takeaways:


    Difference between earned and paid media
    PR’s that are directly issued into a crypto website
    PR’s that are issued in wires
    Working with clients to craft better stories
    Building relationships with the different journalists that you are reaching out to
    Building trust within your audience and the media
    How companies can put their best foot forward and have a journalist to cover them
    Implications to the different PR Strategies
    How to stay on top of trends
    Organic coverage, speed organic coverage, PR wires

    Resources:

    ► Check out our agency, Coinbound: https://coinbound.io

    ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

    ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

    ► Cision: https://www.cision.com/

    ► PR News Wire: http://www.acesswire.com

    • 22 min
    Women In Crypto | Ep. 49

    Women In Crypto | Ep. 49

    With cryptocurrencies emerging as a financial asset class, now is the right time to change the narrative around diversity in the financial system. In this digital age, we are now paying more attention to a new segment of people: women, persons of color, minorities, and the like to be involved in different fields.

    Moreover, the crypto realm allows women to invest, have financial freedom, compete with the market, and empower one another. Today we are joined by Liz and Amara,  as they give us an overview of how important it is to have women representation in the crypto world. Listen to this episode to find out more.

    Key Takeaways


    Powerhouse women and women bosses
    The ethos of crypto revolves around equality
    Crypto gives women more opportunity to have a voice
    Knowing your audience and narrowing the business down to certain niches
    Liz and Amara’s advice on women who wants to start in crypto

    Resources:

    ► Check out our agency, Coinbound: https://coinbound.io

    ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

    ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

    ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

    ► CryptoCanvas:

    https://cryptocanvas.art/

    ► Coinbase:

    https://www.coinbase.com/

    ► World  of Women:

    https://worldofwomen.art/

    • 19 min
    NFT NYC: Breaking Down Top NFT Marketing Trends | Ep. 48

    NFT NYC: Breaking Down Top NFT Marketing Trends | Ep. 48

    Ty, Jared, and Liz are re-living the NFT.NYC annual event that occurred in Times Square, New York. Jared and Ty of the Coinbound team share their memorable experiences that include: Teslas, crypto advertisements in billboards, marketing strategies, impeccable music, and a whole lot more. In this episode, let’s join the team as they discuss the rise of out-of-home marketing in the crypto realm.
    Key Takeaways

    Key features during the annual NFT.NYC
    Different types of marketing strategies and advertising in the event
    Comparing NFT.NYC to other events
    How out of home advertising is going to become an increasingly important part of crypto marketing

    ----------
    ► Check out NFT Lately: https://nftlately.com/
    ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
    ► Check out our agency, Coinbound: https://coinbound.io
    ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
    ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
    ► Check out NFT Lately: https://nftlately.com/
    ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
    ► Check out our agency, Coinbound: https://coinbound.io
    ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
    ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

    • 17 min
    NFT Influencer Marketing 101 | Ep. 47

    NFT Influencer Marketing 101 | Ep. 47

    Influencer marketing is a kind of marketing that is more authentic and reaches out to a wider audience than traditional advertising.  With an influencer at the helm of your product launch, you have a chance to bring in a ton of new viewers and expand your reach so you can get your business going at a much faster rate.

    However, influencer marketing is getting more and more crowded everywhere you turn, and there's a growing sentiment that no one is going to notice if you promote your brand. If you’re looking to leverage influencer marketing for your NFT brand, then this podcast is for you.

    Join Ty and Liz as they cover everything you need to know about NFT influencer marketing, why influencer marketing is important for NFT brands, how to properly vet NFT influencers and what it takes to cut through the noise and get influencers to actually answer.

    Key Takeaways:


    The importance of Amplifying your NFT content
    Identifying your audience and making sure it's a good fit for your project
    How to build trust among your audience
    How to make sure you’re not sending money to fake influencers
    Getting influencers to actually listen to you
    Tips to make sure your NFT influencer marketing campaign successful

    ---

    ► Check out NFT Lately: https://nftlately.com/

    ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

    ► Check out our agency, Coinbound: https://coinbound.io

    ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

    ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

    • 17 min
    How to Set Up an NFT Discord Server | Top Channels and Bots for 2021 | Ep. 46

    How to Set Up an NFT Discord Server | Top Channels and Bots for 2021 | Ep. 46

    How are you using social media to engage your community?

    To be a successful community manager, you need to understand the various ways you can interact with your community. And today, Discord has definitely grown as the de facto communication method for NFT communities. If you're not using Discord right now to communicate with your NFT community, then this is definitely the episode that you want to check out.

    Join Ty Smith in this episode of Crypto Marketing Podcast as he covers the 5 channels you need to know  when you're setting up your Discord channel and 5 bots that are gonna make your life a whole lot easier!

    Key Takeaways:


    How to set up your channels and bots
    Best features and how they work.

    ---

    ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

    ► Check out our agency, Coinbound: https://coinbound.io

    ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

    ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

    • 10 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Tmf16 ,

Helpful, informative

Marketing in the crypto space is difficult and these podcasts have really helped in gathering a better understanding of the most effective tactics. Highly recommend.

PINWZRD ,

Leading the way with cutting edge information

I find these guys to be very helpful in helping me understand crypto currency. However they also include a lot of business information from a variety of products, sources that will enable anyone with an entrepreneur spirit run their business more effectively and use their time efficiently. They support others and their passions as well.

beezyp26 ,

Informative!

They talk about really relevant information and make it easy to understand! Will definitely continue to listen 🙌🏼

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