Crypto Marketing with Ty Smith | A Coinbound Podcast Coinbound

Crypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency.  With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin Sara! With a social media audience of over 60k and over 4 years of industry experience, Sara was able to provide her unique view of the crypto industry through the lens of an experienced content creator.  In their discussion, Ty and Altcoin Sara discuss her journey from DEV 👉 Content Creator 👉  CMO of DEFIT. The beauty of crypto is that if you have a passion for this space, you can find a niche for yourself, and Altcoin Sara is the perfect example.

Marketing is likely just one of your myriad responsibilities when you decide to jump into the crypto world. And PR firms come handy as they prove success in building revenue for their clients. Giving you an assurance that there’s a wealth of opportunity to have various placements in big-name publications.

The concept of owned, earned and paid media has content at the center.  Luckily, crypto businesses are getting savvier at creating and curating engaging content. And in this episode Ty and Liz will be breaking down the ins and outs of these concepts, what their differences are and how their functions vary from each other.

Key Takeaways:


Difference between earned and paid media
PR’s that are directly issued into a crypto website
PR’s that are issued in wires
Working with clients to craft better stories
Building relationships with the different journalists that you are reaching out to
Building trust within your audience and the media
How companies can put their best foot forward and have a journalist to cover them
Implications to the different PR Strategies
How to stay on top of trends
Organic coverage, speed organic coverage, PR wires

Resources:

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

► Cision: https://www.cision.com/

► PR News Wire: http://www.acesswire.com

With cryptocurrencies emerging as a financial asset class, now is the right time to change the narrative around diversity in the financial system. In this digital age, we are now paying more attention to a new segment of people: women, persons of color, minorities, and the like to be involved in different fields.

Moreover, the crypto realm allows women to invest, have financial freedom, compete with the market, and empower one another. Today we are joined by Liz and Amara,  as they give us an overview of how important it is to have women representation in the crypto world. Listen to this episode to find out more.

Key Takeaways


Powerhouse women and women bosses
The ethos of crypto revolves around equality
Crypto gives women more opportunity to have a voice
Knowing your audience and narrowing the business down to certain niches
Liz and Amara’s advice on women who wants to start in crypto

Resources:

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► CryptoCanvas:

https://cryptocanvas.art/

► Coinbase:

https://www.coinbase.com/

► World  of Women:

https://worldofwomen.art/

Ty, Jared, and Liz are re-living the NFT.NYC annual event that occurred in Times Square, New York. Jared and Ty of the Coinbound team share their memorable experiences that include: Teslas, crypto advertisements in billboards, marketing strategies, impeccable music, and a whole lot more. In this episode, let’s join the team as they discuss the rise of out-of-home marketing in the crypto realm.
Key Takeaways

Key features during the annual NFT.NYC
Different types of marketing strategies and advertising in the event
Comparing NFT.NYC to other events
How out of home advertising is going to become an increasingly important part of crypto marketing

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► Check out NFT Lately: https://nftlately.com/
► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
► Check out our agency, Coinbound: https://coinbound.io
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Listen on Apple Podcasts: https://coinbound.link/podcast-apple
► Check out NFT Lately: https://nftlately.com/
► Follow Ty on Twitter: https://twitter.com/TyDanielSmith
► Check out our agency, Coinbound: https://coinbound.io
► More about the Crypto Marketing Podcast: https://coinbound.io/podcast
► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

Influencer marketing is a kind of marketing that is more authentic and reaches out to a wider audience than traditional advertising.  With an influencer at the helm of your product launch, you have a chance to bring in a ton of new viewers and expand your reach so you can get your business going at a much faster rate.

However, influencer marketing is getting more and more crowded everywhere you turn, and there's a growing sentiment that no one is going to notice if you promote your brand. If you’re looking to leverage influencer marketing for your NFT brand, then this podcast is for you.

Join Ty and Liz as they cover everything you need to know about NFT influencer marketing, why influencer marketing is important for NFT brands, how to properly vet NFT influencers and what it takes to cut through the noise and get influencers to actually answer.

Key Takeaways:


The importance of Amplifying your NFT content
Identifying your audience and making sure it's a good fit for your project
How to build trust among your audience
How to make sure you’re not sending money to fake influencers
Getting influencers to actually listen to you
Tips to make sure your NFT influencer marketing campaign successful

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► Check out NFT Lately: https://nftlately.com/

► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

How are you using social media to engage your community?

To be a successful community manager, you need to understand the various ways you can interact with your community. And today, Discord has definitely grown as the de facto communication method for NFT communities. If you're not using Discord right now to communicate with your NFT community, then this is definitely the episode that you want to check out.

Join Ty Smith in this episode of Crypto Marketing Podcast as he covers the 5 channels you need to know  when you're setting up your Discord channel and 5 bots that are gonna make your life a whole lot easier!

Key Takeaways:


How to set up your channels and bots
Best features and how they work.

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► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple