7 min

CTV in the Changing Media Landscape Comscore Talks CTV

    • Business

This is the final episode in this series, where we will cover the last two burning issues from our top 10. The emergence of CTV as a prominent advertising channel raises several questions for the measurement landscape and that's why our ninth burning issue is: The Pros and Cons of Panel-Based Measurement in the CTV landscape. And to end our series this episode will also cover how we can Targeting CTV Audiences in a Cookie-Free World, our final burning issue of this CTV podcast.

This is the final episode in this series, where we will cover the last two burning issues from our top 10. The emergence of CTV as a prominent advertising channel raises several questions for the measurement landscape and that's why our ninth burning issue is: The Pros and Cons of Panel-Based Measurement in the CTV landscape. And to end our series this episode will also cover how we can Targeting CTV Audiences in a Cookie-Free World, our final burning issue of this CTV podcast.

7 min

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