Media Roundtable

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The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.  We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible.  You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

  1. 4D AGO

    Why Brands Aren't Spending That Extra $1B on Podcasts (Yet)

    Advertisers want to spend an extra $1B in podcasting; but they’re holding back until we address the industry’s biggest issues. This week on The Media Roundtable, we’ve assembled a powerhouse of CAOs to talk about the findings of our 2025 What Brands Want report. At this summer’s CAO Summit, we learned that podcasting could be one billion dollars bigger… if brands had what they need today. After polling brand leaders on their hurdles and needs, the results are in. Dan Granger (CEO & Founder, Oxford Road) breaks down the findings with: • Justin Fitzpatrick (Head of Performance Marketing, Found)  • Julianna Crozier (Associate Director, Influencer Partnerships & Growth Marketing, Thrive Market) • Will Flaherty (SVP, Growth, Ro), and • Giles Martin (EVP, Strategy, Oxford Road) The team is talking: Closing the Measurement Gap, Beating the Clutter, Minding the Macro, and more. Let’s dig in: “Any sort of improvement that we can make on the measurement side to prove the efficacy of our ad dollars is going to only enable us to put more and more budget into the channel.”  -Justin Fitzpatrick (Head of Performance Marketing, Found)  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    54 min

  2. OCT 22

    We Analyzed $1.6 Billion in Podcast Ads. Here's What Actually Drives ROI

    CAOs: We analyzed $1.6 billion in podcast ads. Here's what actually drives ROI. The team at Oxford Road unveils ORBIT, the Oxford Road Benchmark Intelligence Tool, built on $1.6 billion in actual campaign performance data. Not estimates. Not surveys. Real results from real advertisers spending real money. This is the planning tool we've been chasing for a decade. ORBIT doesn't just tell you which podcasts are popular. It tells you which ones drive ROI. Which ones convert. Which ones are worth the check you're about to write. Joining Dan are the data wizards who made it real:  • Brian Kim (Director of Analytics, Oxford Road)  • Mike Dunsmore (Director of Analytics, Reporting and Insights, Oxford Road) • Tucker Peleuses (VP of Strategy, Oxford Road) The team unpacks: Why Joe Rogan didn't crack the Top 15, the faith-based performance secret, the genre trap costing you money, and more. Let's get into it. "This is what happened when real companies spent real money. If you want to know which podcasts work, start here." – Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    43 min

  3. OCT 17

    The Good, The Bad & The Unexpected: How Two Rival Agencies Merged to Reshape Podcasting

    To make an industry better, sometimes you gotta shake things up.  We’re celebrating one full year since two competitors, Oxford Road and Veritone One, joined forces to become the world's largest podcast and creator-based video agency. Dan Granger (CEO & Founder, Oxford Road) gathered leaders from across the new org to talk wins, hard-fought lessons, and tips for anyone looking to self-disrupt for the better. It’s part victory lap, part therapy, and part masterclass. Joining are some of the fearless leaders who made it happen: • Bart Roselli (EVP of Media, Oxford Road) • Courtney O’Connor (Director, Podcast Media, Oxford Road) • Hilary Shafer (SVP of Podcast & Influencer, Oxford Road) • Kyle Jelinek (VP of Client Services, Oxford Road), and • Miranda Romano (SVP of Media, Oxford Road) The team’s talking: Slow and Steady, Spider-Man’s Wisdom, Staying Humble, and more. Let’s dig in. “ You need to come in and you need to be ready to listen, you need to be ready to observe, and be ready to admit where maybe we were wrong in the past and that there's a better path forward. With that, I think anything's possible.” • Dan Granger (CEO & Founder, Oxford Road) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    53 min
  4. "Stop Apologizing": Lex Friedman on Why Podcasting Will Always Evolve and Why That's a Good Thing

    OCT 8

    "Stop Apologizing": Lex Friedman on Why Podcasting Will Always Evolve and Why That's a Good Thing

    This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1. Before launching his own consulting business, Lex played a part in nearly every major chapter of the industry, including Chief Business Development at Midroll, Chief Revenue Officer at ART19, Head of Podcast Partnerships at Amazon, and Head of Podcast Strategy at Wondery. Along the way, he’s helped define how ads get sold, how shows get funded, and how podcasting itself gets defined. In this episode, Lex opens up on what made podcast ads such a “win-win-win” from the start, why early pitches were simply “talk radio…on demand,” and how a listenership of “completionists” continue to set podcasts apart. He even drops an acoustic guitar analogy to explain why the word podcast isn’t going anywhere, no matter how the platforms try to rebrand it. "Stop apologizing for podcasting being what it is—because it’s clearly working." —Lex Friedman The conversation covers: Ad Load Tipping Points, Completionist Behavior, Consolidation and Mega-Deals, and more. Let’s go. Watch the conversation on Youtube: https://youtu.be/HjDmqUiBSQg See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    52 min

  5. OCT 1

    Inside the 2025 Podcast Ad Playbook from Leading Brands: Whole Foods, Chime, Indeed, and Tecovas

    Finally, some insights brand builders and performance marketers can agree on. We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their wealth of experience On The Media Roundtable, we have one of our favorite conversations from the 2025 CAO Summit. Conor Doyle (President, Oxford Road) moderated ”No More Maybes: Scaling Podcast Performance with Precision,” where he gathered some of the sharpest CAOs who have scaled podcasts and agreed to share their secrets.  Conor sat down with: • Gladwell Mwangi (Director of Paid Media, Whole Foods) • Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed), • Megan Smith (Director, Media Strategy, Tecovas), and • Nick Fairbairn (Vice President, Growth Marketing, Chime) These audio evangelists candidly shared how they grew podcasts with confidence and their hard-won lessons from the journey. They’re talking: Measurement Quality, Podcasts Play Nice, Thoughtful Success, and more. Let’s dig in. “ Every single time we ratchet up the quality of our measurement, it's telling us time and time again, that podcast is efficient, it's driving revenue and bringing customers in.” – Kezia Koo (Former Sr. Director, Global Growth & Performance Marketing, Indeed) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    40 min
  6. Ad Infinitum S3E11 - When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025

    SEP 24

    Ad Infinitum S3E11 - When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025

    Want to see more clearly in podcasting? You need to hear the audio experts who’ve returned from the Summit. The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 3, Episode 11 - "When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025" Host Stew Redwine (Executive Creative Director, Oxford Road ) welcomes back Kraig T. Kitchin (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend) to break down their biggest takeaways from an inspiring 2025 Chief Audio Officer Summit. “[The CAOs] brought their best material and they didn't hold back vulnerabilities of the goods, the bads, and the uglies of what it is they do.” Kraig T. Kitchin (Senior Strategic Advisor for Oxford Road & Bonafide Audio Legend)  Our dynamic duo’s talking: Taking Off Your Helmet, Audio’s Edge, Human in Middle, and more. Let’s dig in. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    26 min

  7. SEP 17

    “Radio is a Cucaracha”: How Brands are Making the Most of Tried-and-True Reach — From the CAO Summit

    This week on the Media Roundtable, we’re taking you back to the CAO Summit for a tactical conversation on one of media’s most resilient channels: radio. Guest moderator and radio legend Kim Komando leads a panel featuring Nick Macco (Legacybox), Mike Janigian (DraftKings), and Rion Swartz (brand-side growth leader, previously at LegalZoom) on why we shouldn’t write the obituary for broadcast radio just yet. “Radio is a ‘cucaracha’—we keep trying to stamp it out, and it just keeps coming back.” —Kim Komando The panel’s playbook for turning “old-school” radio into modern performance media includes Not Overcomplicating Attribution, Fostering Creative Continuity, Thinking Beyond Genre, and more. One thing’s for sure about radio: it’s ALIIIIIIVEEEEEEE! Let’s get into it. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    36 min

  8. SEP 10

    Ashley Flowers, Nick Viall, and Kim Komando Flip the Script: Host Insights from the 2025 CAO Summit

    This week, the Media Roundtable is giving you an all-access pass to one of the most talked-about sessions from this year’s Chief Audio Officer Summit: Flipping the Script: Feedback From Hosts to Brands. Our own Dan Granger (CEO, Oxford Road) sat down with three powerhouse hosts: Ashley Flowers (Crime Junkie), Nick Viall (The Viall Files), and Kim Komando (The Kim Komando Show) to share what they really need from advertisers to create great ads that actually work! “Brands, I understand you want to be safe and risk-averse... but know your audience. My audience wants to talk about dating, and there's a little bit of raunchiness and just a little bit of honesty... [an unconventional ad read] worked with that audience. It's memorable; it made them laugh. It also connected what the brand was trying to get across.” —Nick Viall (The Viall Files) The panel delivered a playbook of what works—and, crucially, what doesn’t—when engaging top creators. Let's dive in! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    39 min
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About

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.  We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible.  You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

Information

  • Creator
    PodcastOne
  • Years Active
    2020 - 2025
  • Episodes
    235
  • Rating
    Clean
  • Copyright
    © Copyright © 2002-2025 PodcastOne.com. All rights reserved.
  • Show Website
    Media Roundtable

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