50 episodes

Culture is the invisible hand, the true north that guides every organization. Unless you get your culture right, you will never get your company right. Every business leader focuses on a strategy that will make them better but forget to concentrate on building the culture. Culture is way more than a mission statement. It is what informs every decision, action and reaction. How do you build a legendary culture? This is what Jaime unpacks every week as he discusses this powerful intangible.

Culture Eats Strategy Jaime Jay

    • Business
    • 5.0 • 19 Ratings

Culture is the invisible hand, the true north that guides every organization. Unless you get your culture right, you will never get your company right. Every business leader focuses on a strategy that will make them better but forget to concentrate on building the culture. Culture is way more than a mission statement. It is what informs every decision, action and reaction. How do you build a legendary culture? This is what Jaime unpacks every week as he discusses this powerful intangible.

    How A Young Entrepreneur Launched Remote-Based Business CROSSNET | Ep. 69 Chris Meade

    How A Young Entrepreneur Launched Remote-Based Business CROSSNET | Ep. 69 Chris Meade

    Fun, young and active entrepreneur Chris Meade joins us today for another exciting discussion on culture. He runs a remote-based business CROSSNET and we talk about how he creates a fun working environment for his millennial workforce. 







    A New Way To Play















    Chris Meade is the co-founder of CROSSNET, the world’s first four-way volleyball game. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at Walmart, Target, DICKS, Academy Sports, Amazon, and 20+ other retailers.







    Three years ago, Chris, his brother and their good childhood friend, Mike, came up with the idea of a 4-way volleyball game. They started researching on competitors and found out they will be the first to officially launch the idea.







    “So when this idea came to us, we started bringing out the model. We got 2 nets from Walmart, tied them together and we had our friends over, like ‘wow this is actually something really cool.’ So from now on, we will launch the company. With just some cash in our bank account and we scaled it to be a nationwide brand.” – Chris Meade







    Challenges In Growing







    Chris shares about trial and error strategy while they were starting. He mentions about order fulfillment and production as one of their challenges. 







    “I had sales skills from my days, corporate America, reaching out to people. My brother is really good at social media, has been doing that for years. My partner, Mike is an engineer by training. We all had different skill sets, which leads us not to step into each other’s toes and having autonomy.” – Chris Meade







    In terms of culture, Chris defines it as “ the way people treat each other with respect and how they treat each other within the company.” He is proud to say that they are a young, fun and active company and that translates to their culture as well. 







    Leveraging Remote Work







    At the moment, they have 20 people working remotely. They have department heads who supervise freelancers. He also shares that weekly, they write down things that eat up their time to enable them to identify tasks that they need to outsource.  







    “One thing that we do better with a lot of young entrepreneurs: identifying our weaknesses. I’m not a graphic designer. I know it’s going to take me 40 hrs in Photoshop to create some pretty cranky logo. I might pay for somebody else for their 2 hrs and have it done quicker and better.” – Chris Meade







    Download and listen to How A Young Entrepreneur Launched Remote-Based Business CROSSNET to learn more. Remember to let Chris know you heard about him on Culture Eats Strategy with Jaime Jay!







    Connect through the link below:







    Linkedin: Chris Meade







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    • 26 min
    Transformative Learning and Wellbeing For Leadership Development | Ep. 068 David Cherner

    Transformative Learning and Wellbeing For Leadership Development | Ep. 068 David Cherner

    Today, we had the chance to converse with David Cherner, the Co-Founder and CEO at YOL. The company delivers transformative learning experiences for professionals and teams. They combine wellbeing training and mindfulness-based service engagement as a foundation for impactful leadership development.







    We talk about the importance of culture, how he came up with the business concept and many more!







    Health and Wellness Exec















    David spent most of his prior career in the health and wellness arenas, both as an executive and strategy consultant. He shares to us how YOL (a Turkish word for path or road) was born out of personal wellness experience. He was so refreshed and transformed that he wanted to package a similar experience for other middle-aged people who wanted to get a kick start in life.







    “We started as a B2C trip and retreat company. Fast forward 6 years to now we’ve evolved into a hybrid experiences company. Now we consider ourselves a pure B2B corporate learning and well-being company.” – David Cherner







    The Ultimate Experience







    David and his team spent about 6 months doing research on the broader retreat space. He even found himself immersed in a humanitarian trip to Haiti. Ultimately, they end up with the idea of taking people to beautiful places where the aesthetics and the environment would automatically transport them to connect their mind and body. 







    “Teaching them how to meditate, giving them some stress reduction techniques, giving them some killer yoga⁠—so they kind of sit in their heads and their bodies. The ultimate goal of our experience? Their heads are clear, their bodies are rejuvenated, and already they feel like they’ve accomplished something and they’re ready to take on what’s next in their world” – David Cherner







    Importance of Culture







    As a strong believer that Culture outweighs any strategy, Jaime Jay poses a question for David about his personal definition of culture. 







    “Culture is the soul of the company. It’s the vibe, its the DNA. That’s how I would describe it and you can describe it, the norms, certain behaviors of different people and so on and so forth but to me, its something you really feel.” – David Cherner







    Download and listen to Transformative Learning and Wellbeing For Leadership Development to learn more. Remember to let David know you heard about him on Culture Eats Strategy with Jaime Jay!







    Connect through the link below:







    Linkedin: David Cherner







    Leave us a 5-star rating and review if you enjoyed the show! Thank you and meet you again next week.







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    • 37 min
    Stand In Your Strength | Ep. 67 Jenean Perelstein

    Stand In Your Strength | Ep. 67 Jenean Perelstein

    Today, workplace culture expert Jenean Perelstein joins us to discuss culture and how entrepreneurs can achieve a higher level of positivity, productivity, and profitability. 







    She is the author and creator of Internal Alchemy: The Welcoming Abundance Blueprint and Stand in Your Strength Strategies, where she provides training to clients worldwide and certifies coaches, to use their model to their own clientele.







    Synergizing Business and Anthropology















    As a Sociocultural Anthropologist, Jenean Merkel Perelstein has studied behavior change across many different cultures. From the markets and prisons of India to the boardrooms of the United States, Jenean has learned and implemented change strategies that have saved lives and made fortunes. 







    Jenean is a Business Strategist, U.S. Patent holder, and revered speaker. She worked as a medical anthropologist before becoming CEO of Alchemie Academy. Here, she has enriched workplace culture for clients ranging from solopreneurs to Fortune 100 companies. 







    “People from the industry call me behavior change specialist, but anthropology tells me that that is actually not…how people change and we know we can talk about that. People change because of their beliefs, not their behaviors.”– Jenean Perelstein







    Beliefs and Behaviors







    Jenean was a medical anthropologist and was working in areas like program evaluation. Throughout her career, she started recognizing that the highlight of her work was behavior change. 







    “People from the industry call me behavior change specialist, but anthropology tells me that that is actually not where people, how people change and we know we can talk about that, people change because of their beliefs, not their behaviors.” – Jenean Perelstein







    As Jenean found her calling, she also found her niche, working with different companies. She helped various companies with their business strategies but she places high importance on developing a good corporate culture. 







    “They could have a tremendous strategy, it could be spot on, actually, but if their culture was wonky in any way, that strategy wasn’t gonna get implemented.” – Jenean Perelstein







    Weaving Culture and Strategy







    Jenean shares that when she started weaving culture and strategy together, that was when she saw her clients really take off. It’s why she loves to consult with organizations in creating productive teams and profitable businesses.







    Jenean and I only had time to cover the first 3 places in your workplace culture where productivity traps hide. We are offering a FREE download with ALL 10 Productivity Traps and their solutions!







    Download and listen to Stand In Your Strength to learn more. Remember to let Jenean know you heard about him on Culture Eats Strategy with Jaime Jay!







    Connect through the links below:







    Email







    Stand in Your Strength/CES







    Leave us a 5-star rating and review if you enjoyed the show! Thank you and meet you again next week.

    • 32 min
    Bottleneck Staff Stepping Up | Ep. 066 Jaime Jay

    Bottleneck Staff Stepping Up | Ep. 066 Jaime Jay

    For another special episode, Jaime Jay of Culture Eats Strategy shares an important event in his life where he had to take a break from work. Surely, it is one of the most nerve-wracking event any entrepreneur would ever encounter. 







    However, what Jaime shares to us today is how his team from Bottleneck Virtual Assistants step up and took on responsibilities to continuously operate the business. That is what an astounding culture is about!















    Culture Eats Strategy







    Jaime Jay believes culture goes way beyond any company strategy. He is a huge believer in enforcing and cultivating a positive workplace culture. In fact, he has been doing that in his business, Bottleneck Virtual Assistants.







    “I do believe that if you do not have a culture that is surrounded by positivity, kindness and people on the team rooting for other people and trying to help them out the best that they can, going above and beyond job roles and responsibilities, then, that is in my opinion, not a good business. You will lose revenue because of this.” – Jaime Jay







    Medical Emergency







    Probably one of the biggest nightmares for anybody is to have a medical emergency, especially if one ailing parent is involved. Jaime was no exemption to this. He recalled in this episode the situation of her mother and how he had to fly to another state to attend to his mother’s operation.







    He also observed how the medical professionals were attentively and proactively assisted his mother in the hospital. One that he attributes as another great company culture. He believes that if the company does not take care of its employees, they wouldn’t be able to take care of customers themselves.







    Culture of Kindness







    The BNVA Team stepping up the game







    Jaime Jay shares how proud he is of the team. Everyone stepped up their game and performed their tasks and even went above and beyond what was expected from them. He believes that it is because of the culture of kindness within the company.







    “As the leader of this organization, the buck stops with me. It is my responsibility to make sure that things happen in such a way that they are done with thoughtful, kind maneuvers — number one, good for the company, number two, good for the staff and number three good for our clients.”  – Jaime Jay







    Download and listen to Bottleneck Staff Stepping Up to learn more. Remember to let Jaime know you heard about him on Culture Eats Strategy!







    Connect through the links below:







    Linkedin:  Jaime Jay







    Linkedin: Bottleneck Virtual Assistants







    Facebook: Bottleneck Virtual Assistants







    Leave us a 5-star rating and review if you enjoyed the show! Thank you and meet you again next week.







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    • 20 min
    Intentional Employee Development | Ep. 065 Jon Breen

    Intentional Employee Development | Ep. 065 Jon Breen

    After seeing a disconnect between companies and engineering graduates, Businessman and Engineer Jon Breen of Breen Machine Automation proudly advocates for intentional employee development.







    He shares with us today his career and life as an entrepreneur and his unique company culture comprised of different engineers from various fields. 







    Focus on Company Culture















    Jon Breen was a former client of the host, Jaime Jay. Both continued their positive communication because they share similar ideologies on company culture and entrepreneurship. 







    Now in its third year of operation, Jon created Breen Machine Automation Services, offering fast, friendly, and tailored automation solutions to the global manufacturing industries. Breen Machine prides itself on intentional employee development and uniquely friendly customer service.







    “Part of our focus in our culture is: you have to have some people skills. You have to be able to work well with people. Because we’re not hiring from within this industry, we can find that. We can find people who can serve customers in a way that they are not used to being served. Hopefully, in a much more comfortable and happy and friendly way. I think that’s a huge value.” – Jon Breen







    Employers-Employees Disconnect 







    Jon chose a career in engineering because he enjoys exploring and creating solutions to real problems. He also enjoys working with people in the industry to improve their automation. However, during his stint in the corporate world, he observed a disconnect between employers and employees.







    “When I was starting out in the industry, I realized there was a huge disconnect between, where people come out of school and where people in the industry want to hire those people. They always want somebody with 5 years of experience.” – Jon Breen







    Intentional Employee Development







    Jon shares in this episode how he implements this program. For instance, they do not hire employees with 5 years of experience. Additionally, he hires engineers from adjacent fields and trains them into the role. So far, customers had been responding positively to this move. 







    “Part of this is, each individual that I look at, I look and say, ‘What skills do you have? What talents do you have? Do you have a knack for anything specific?’ We only hire people with the right attitude.” – Jon Breen







    Download and listen to intentional Employee Development to learn more. Remember to let Jon know you heard about him on Culture Eats Strategy with Jaime Jay!







    Connect through the links below:







    Linkedin: Jon Breen







    Linkedin: Breen Machine Automation Services Inc.







    Youtube: Breen Machine Automation Services LLC







    Ebook







    Leave us a 5-star rating and review if you enjoyed the show! Thank you and meet you again next week.

    • 37 min
    Contagious Culture: Intentionally Creating an Organization That Thrives | 064 Anese Cavanaugh

    Contagious Culture: Intentionally Creating an Organization That Thrives | 064 Anese Cavanaugh

    Anese Cavanaugh joins us today to share how she helps people to intentionally create an organization that thrives through establishing a contagious culture. She shares how business leaders and any individual can show up and bring their best selves to the table in order to create a significant, positive impact in their lives.















    20 Years in the Making







    For the past 20 years, Anese Cavanaugh has been a leader and cultural advisor, working with top innovators and executives in companies like GM Financial, Fitbit, Nike, among others.







    Anese has a background in kinesiology, working with athletes, around performance. She then moved into corporate health, productivity, and healthcare. The common theme throughout her entire career is: paying attention to the way people create change and how these people take care of themselves impacts that change.







    “Regardless of any organization and any industry, if you’re a human being who wants to have more impact and also enjoy your life and feel really good doing it, the IEP methodology is something that helps us bring more intentionality, more energy, more presence, that’s underneath culture.” – Anese Cavanaugh







    IEP Method®







    Anese is the creator of the IEP Method® (Intentional Energetic Presence®). She is also the author of CONTAGIOUS CULTURE: Show Up, Set the Tone, and Intentionally Create an Organization That Thrives. Another work of hers is: THE LEADER YOU WILL BE: An Invitation (a leadership storybook).







    She engages with executives to strengthen team health, unlock leadership potential, optimize company culture, and maximize impact.







    “What I have found is that people tend to externalize culture and think that it’s happening around them. It’s actually every single one of us that creates the culture. If you go underneath that culture, it’s our intentional energetic presence.” – Anese Cavanaugh







    Finding Your “Why”







    Jaime Jay and Anese had a fun exchange of conversation on having the strength to do things that we don’t like. Anese suggested finding the why, the underlying reason why we do things that we do. 







    For Anese, when it comes to leadership, culture, and change, she advises anyone to be clear about intentions. If one is connected to their intention and the “why,” everything else becomes so much easier.







    “You can frame anything into a positive, in every single situation that is happening, even in the most challenging moments of our lives, there are gifts that happening.” – Anese Cavanaugh







    Download and listen to Contagious Culture: Intentionally Creating an Organization That Thrives to learn more. Remember to let Anese know you heard about him on Culture Eats Strategy with Jaime Jay!















    Connect through the links below:







    Linkedin: Anese Cavanaugh







    Instagram: @AneseCavanaugh







    Twitter: @AneseCavanaugh







    Facebook: @AneseCavanaugh







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    • 41 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

AKATheAlchemist ,

Recreation is THE Foundation

Speaking with Jamie—about how recreation is the foundation to perform at your peak—was such a fun experience. The importance of culture could not be more emphasized in business. Great podcast, Jamie! Keep up the great words of advice!

Rosie81200 ,

Great host and guests!

What a great podcast. Engaging hosts and interesting guests. Can't wait for future episodes.

RyderBubb ,

Super Valuable!

Wow! What a great episode with Nathan Hirsch. I enjoy the way that Jaime interviews his guests and the value he is able to give in such a short amount of time. Wonderful podcast to listen to!

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