47 episodes

The CULTURE goodr Podcast takes you behind the shades of goodr. Get it? Although it may seem like we slam margaritas all day….we don’t. We work really hard on our culture and each week we’ll bring you a topic or guest that will show you how we got here, and how we f****d up so you won’t have to.

CULTURE goodr Stephen Lease & Shaun Tinney

    • Business
    • 5.0 • 64 Ratings

The CULTURE goodr Podcast takes you behind the shades of goodr. Get it? Although it may seem like we slam margaritas all day….we don’t. We work really hard on our culture and each week we’ll bring you a topic or guest that will show you how we got here, and how we f****d up so you won’t have to.

    S03E19: CULTURE Season Wrap: Audience Q&A

    S03E19: CULTURE Season Wrap: Audience Q&A

    Closing out this season with an episode chock full of answers to your burning questions. You asked, we answered. We aim to please. And hope we do with answers like the biggest f**k-ups occur when clarity isn’t made a priority. Always paint what you want done. And if you’re hoping to get hired by goodr, listen to the podcast. TAKE THE HINT. And Stephen wouldn’t mind working out with the Rock. In a baby bjorn attached to the Rock’s chest as he does lunges laps.

    • 27 min
    S03E18: GAME COMMUNITY MANAGER: REACHING NEW DEPTHS IN UNCHARTED WATERS FOR THE GOODR ECOSYSTEM

    S03E18: GAME COMMUNITY MANAGER: REACHING NEW DEPTHS IN UNCHARTED WATERS FOR THE GOODR ECOSYSTEM

    The waters are murky and stormy moving through this newly innovative space in the goodr ecosystem. Our newest vertical, Game goodr, is all about cultivating community in the gaming space and showing there’s more to gamers than just staring at a screen day in and day out. Real people, real goals, real interests, just like everyone else. Get ready for your noodle to be blown as we learn that changing your mind and staying agile in this space can actually be superpowers. Let’s hear from the Game Shark herself (aka the Games Community Manager), Theresa.

    • 36 min
    S03E17: BEAST COMMUNITY MANAGER - WRANGLING BEAST COMMUNITIES TO SUPPORT CONNECTION IN GOODR'S ECOSYSTEM

    S03E17: BEAST COMMUNITY MANAGER - WRANGLING BEAST COMMUNITIES TO SUPPORT CONNECTION IN GOODR'S ECOSYSTEM

    Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2018, we launched our beast vertical, the second vertical after run. Beast athletes consist of CrossFitters, weightlifters, and OCR peeps, all which are community-driven and love to have fun. As we began navigating this vertical, we didn’t anticipate the lack of CrossFit retailers in the U.S., so we had to stay on our toes and stay agile with our model.  Let’s talk to Stephany, former Crossfit Coach, and our beast community manager to see how she transformed our beast vertical. 

    • 27 min
    S03E16: GOLF COMMUNITY MANAGER - TRANSFORMING BOGEYS TO FLAMINGOS TO SUPPORT INCLUSION IN GOODR'S ECOSYSTEM

    S03E16: GOLF COMMUNITY MANAGER - TRANSFORMING BOGEYS TO FLAMINGOS TO SUPPORT INCLUSION IN GOODR'S ECOSYSTEM

    Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr and today we focus on GOLF. Golf, for a reason that is wildly unknown, is swarming with birds: birdie, albatross, ostrich, eagle...but something is clearly missing that we have to change. There are no FLAMINGOS! And thus, the golf campaign was born “it's not a bogey, it’s a flamingo,” because, at goodr, we believe that +1 over par should be celebrated, not shamed. A common goal throughout this vertical is to celebrate all you Flamingo golfers out there and create an inclusive community. Let’s chat with Taylor, the GOLF Community manager, about how he amplifies this campaign through social media, partnerships, and a lot of bird talk. 

    • 31 min
    S03E15: BIKE COMMUNITY MANAGER - SUPPORTING COMMUNITY GROWTH IN GOODR'S ECOSYSTEM

    S03E15: BIKE COMMUNITY MANAGER - SUPPORTING COMMUNITY GROWTH IN GOODR'S ECOSYSTEM

     Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2019, we launched our bike vertical, the third vertical after run. It took us a while because we were making an ASS out of YOU and ME, ever heard that? Alright, we will dumb it down, we made assumptions based on interactions with cyclists previously in the run space. Once we started celebrating cyclists, and we mean ALL TYPES, we noticed a deep, meaningful connection across the entire vertical. And that, friends, is extremely powerful shit. Let’s talk to Doug, our bike community manager to see just how the magic is made.  

    • 31 min
    S03E14: RUN COMMUNITY MANAGER - HELPING TO CREATE THE IDEAL MICROBIAL ENVIRONMENT IN GOODR'S ECOCSYSTEM

    S03E14: RUN COMMUNITY MANAGER - HELPING TO CREATE THE IDEAL MICROBIAL ENVIRONMENT IN GOODR'S ECOCSYSTEM

    Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. Yes, we began at the conception of time as a run brand, but since then have not been letting the grass grow beneath us, meaning, we’ve been pretty damn busy. goodr has evolved into bike, beast, golf, and game and *spoiler alert* more to come *gasp*. But the unique thing about the run vertical is that it’s been in the shadow of the overall brand over the course of its time until now. BAM, enter Han, our Brand on the Run aka our Run Community Run. Let’s sync up with Han and see how the run vertical is making some big waves this year. 

    • 30 min

Customer Reviews

5.0 out of 5
64 Ratings

64 Ratings

jaci77 ,

Hire me Goodr!

So I’m almost done listening to Season 2 and can’t wait to be a part of such an amazing sounding team and environment! The transparency and mission of your brand is everything I’ve been looking for. I hope to be a part of this soon and excited for my second phone interview tomorrow! I love that you’re putting all of this out there for others to learn from and get new ideas for helping other startups to be successful too.

Dizfan3 ,

Best culture podcast EVER

Goodr’s culture is unmatched and listeners get a front row seat to learning how it’s done. Whether you’re able to model your company culture after theirs—or you just glean bits of information you can take back to your company, this podcast provides SO MUCH helpful information! Goodr has forged ahead where others are scared to take steps. Kudos to them for not being afraid and kudos to them for SHARING so we can all work towards creating better cultures everywhere.

MichaelReed0703 ,

Best culture podcast out there!

I love this podcast so much, and it has already started to transform my work, and me as a person honestly. So I’m stylin’ on my runs AND crushing life?! Thanks Goodr!!

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