91 episodes
CULTURE goodr Stephen Lease & Shaun Tinney
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- Business
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5.0 • 73 Ratings
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The CULTURE goodr Podcast takes you behind the shades of goodr. Get it? Although it may seem like we slam margaritas all day….we don’t. We work really hard on our culture and each week we’ll bring you a topic or guest that will show you how we got here, and how we f****d up so you won’t have to.
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#89: Our Four Brand Anchors
In Episode #89 of CULTURE goodr, Stephen and Shaun dissect the history and current state of goodr's brand anchors: Product, Marketing, Operations, and People. You need all four working together to thrive...so what does this look like? Listen in and find out!
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#88: What Is the goodr Playbook?
goodr defines "game plan" as the fun, education, rituals, and behaviors we use to help our team grow. In Episode #88 of The CULTURE goodr Podcast, Shaun and Stephen get into the components of a game plan, the game plans in the goodr Playbook, and how it all came to be.
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#87: How We Created Our Ethos
In episode #87 of The CULTURE goodr Podcast, Stephen and Shaun dive into how the goodr ethos was created. "Ethos" refers to the first article in the goodr Brand Directive and is aspirational (or why goodr exists) and the philosophy behind the company.
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#86: Why We Created the goodr Brand Directive
In Episode #86 of The CULTURE goodr Podcast, Stephen and Shaun get into the Brand Directive—a map for goodr's culture to achieve its mission and vision—and why it's so important for goodr's success.
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#85: Defining the goodr Culture
In the triumphant return of the CULTURE goodr Podcast, goodr CEO Stephen Lease introduces the Brand Directive, breaks down the company culture at goodr, and defines the buzzwords it uses.
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On a Break, Not Breaking Up
It's not a breakup, just a break...the CULTURE goodr Podcast will be on a brief hiatus until early 2024. Until then, sit back, relax, get comfy, listen to those episodes you may have missed, and we'll see you next year!
Customer Reviews
Masterclass in Culture Building
goodr giving us an inside view of how they’ve built their company culture is truly magical. It’s not every day you get a peak under the hood of a high functioning organization with a world class culture. Shout out to Stephen and Shaun for putting this out to the world.
Hire me Goodr!
So I’m almost done listening to Season 2 and can’t wait to be a part of such an amazing sounding team and environment! The transparency and mission of your brand is everything I’ve been looking for. I hope to be a part of this soon and excited for my second phone interview tomorrow! I love that you’re putting all of this out there for others to learn from and get new ideas for helping other startups to be successful too.
Best culture podcast EVER
Goodr’s culture is unmatched and listeners get a front row seat to learning how it’s done. Whether you’re able to model your company culture after theirs—or you just glean bits of information you can take back to your company, this podcast provides SO MUCH helpful information! Goodr has forged ahead where others are scared to take steps. Kudos to them for not being afraid and kudos to them for SHARING so we can all work towards creating better cultures everywhere.