CULTURE goodr Stephen Lease & Shaun Tinney

Closing out this season with an episode chock full of answers to your burning questions. You asked, we answered. We aim to please. And hope we do with answers like the biggest f**k-ups occur when clarity isn’t made a priority. Always paint what you want done. And if you’re hoping to get hired by goodr, listen to the podcast. TAKE THE HINT. And Stephen wouldn’t mind working out with the Rock. In a baby bjorn attached to the Rock’s chest as he does lunges laps.

The waters are murky and stormy moving through this newly innovative space in the goodr ecosystem. Our newest vertical, Game goodr, is all about cultivating community in the gaming space and showing there’s more to gamers than just staring at a screen day in and day out. Real people, real goals, real interests, just like everyone else. Get ready for your noodle to be blown as we learn that changing your mind and staying agile in this space can actually be superpowers. Let’s hear from the Game Shark herself (aka the Games Community Manager), Theresa.

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2018, we launched our beast vertical, the second vertical after run. Beast athletes consist of CrossFitters, weightlifters, and OCR peeps, all which are community-driven and love to have fun. As we began navigating this vertical, we didn’t anticipate the lack of CrossFit retailers in the U.S., so we had to stay on our toes and stay agile with our model.  Let’s talk to Stephany, former Crossfit Coach, and our beast community manager to see how she transformed our beast vertical. 

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr and today we focus on GOLF. Golf, for a reason that is wildly unknown, is swarming with birds: birdie, albatross, ostrich, eagle...but something is clearly missing that we have to change. There are no FLAMINGOS! And thus, the golf campaign was born “it's not a bogey, it’s a flamingo,” because, at goodr, we believe that +1 over par should be celebrated, not shamed. A common goal throughout this vertical is to celebrate all you Flamingo golfers out there and create an inclusive community. Let’s chat with Taylor, the GOLF Community manager, about how he amplifies this campaign through social media, partnerships, and a lot of bird talk. 

 Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. In 2019, we launched our bike vertical, the third vertical after run. It took us a while because we were making an ASS out of YOU and ME, ever heard that? Alright, we will dumb it down, we made assumptions based on interactions with cyclists previously in the run space. Once we started celebrating cyclists, and we mean ALL TYPES, we noticed a deep, meaningful connection across the entire vertical. And that, friends, is extremely powerful shit. Let’s talk to Doug, our bike community manager to see just how the magic is made.  

Movin’ and groovin’ through the goodr ecosystem, we shift gears in this next episode to discuss the five verticals that encompass goodr. Yes, we began at the conception of time as a run brand, but since then have not been letting the grass grow beneath us, meaning, we’ve been pretty damn busy. goodr has evolved into bike, beast, golf, and game and *spoiler alert* more to come *gasp*. But the unique thing about the run vertical is that it’s been in the shadow of the overall brand over the course of its time until now. BAM, enter Han, our Brand on the Run aka our Run Community Run. Let’s sync up with Han and see how the run vertical is making some big waves this year.