Culture of Value

Troy Scheer

Join us as we interview leading professionals to learn how they cultivate a value culture to win sales, profits and the hearts and minds of their employees and customers alike.

  1. 07/28/2021

    Building Teams, Trust, and Profits for Your Dealership

    When you build trust with your teams, you have teams focused on delivering the best experience to the customer. That leads to both short-term and long-term profits for your dealership. Listen to Brian Kramer, GM at Germain Toyota of Naples, talk about how he works with his teams in sales, finance, and service to achieve success.

    56 min

  2. 07/15/2021

    Digital Marketing and Digital Retailing: How They Differ and How They Can Work Together

    In this episode of Culture of Value, Drew Delaware, CMO at Gubagoo, talks with us about digital marketing vs. digital retailing. We discuss how the two are not synonymous but can work together to provide a frictionless customer experience if implemented properly.

    49 min

  3. 07/06/2021

    2021 Challenges for Leaders and How to Overcome Them

    Through more than 40,000 assessments and hundreds of interviews, John Eades and his team at LearnLoft have discovered the most important job a leader has today is to elevate others. That's exactly what we talk about in this episode. Leadership is more than having a C-level or management title. For any entity or group to succeed, there must be a leader who truly believes in servant leadership, elevating each member of the team to be their absolute best. So, if you're struggling in your leadership role, not getting your team to "do what you want them to do," listen to what John has to say and take it to heart. You'll be amazed at the results.

    45 min

  4. 06/02/2021

    Great Leaders Ask the Right Questions to Make the Best Decisions

    "Great Leaders Ask Questions," "Now That's a Great Question," and "339 Questions Jesus Asked" are fantastic books authored by our guest, Bob Tiede, Director of Global Operations Leadership Development for Cru. Bob reminds us that "Leadership is not as much about knowing all the answers as asking the right questions."  Just listen to some of the simple questions great leaders have asked that have given insights to improve teams, cut costs, improve efficiencies, reduce turnover, and change cultures. Is it worth your time to listen? We'll let you be the judge of that.

    1h 2m

  5. 05/26/2021

    Keeping Track of the Moving Parts…of Digital Marketing That Is

    Sabrina Erskine, Digital Sales & Service Director at Napleton Auto Group, shares with us the importance for dealership leaders to keep track of all the moving parts involved in digital marketing. She points out that dealer principals and general managers need a better working knowledge of digital marketing as a whole as well as getting the entire dealership team involved in the digital marketing strategy. Sabrina highlights the fact that digital marketing impacts every department in the dealership and how breaking down department silos will help everyone better contribute to success throughout the customer journey.

    51 min

  6. 05/24/2021

    Change is Here - More is Coming…Are You an Adaptive Dealership?

    Doing things the way you've always done them is not a great strategy when change is constant. Dennis Ephlin, Automotive Partner with IBM, shares a number of the changes he sees coming in the automotive industry and how customer experience will become your dealership's unique value proposition.  Dennis talks about how every process, engagement, and guest experience needs to be a dealership's North Star.

    51 min

  7. 05/20/2021

    Bring a Marketing Expert In-House to Get the Most from Your Investment

    The complexity of marketing strategy & execution should not be left to "whoever has some extra time" to keep an eye on it. Today, Glenn Pasch, CEO at PCG Digital, shares why having (or hiring) a marketing director is so important.  Successful marketing is not a set it and forget it program. Someone must understand the goals and KPIs that need to be measured, and not just once a month. Managing the relationship with outside agencies is critical. And having a single point of contact to maintain consistency while focusing on a changing business landscape is a must. Many ask if there is enough work to justify a marketing director in a dealership. We ask if there is enough marketing director to effectively handle all of the work.

    1h 5m

  8. 05/20/2021

    Prospects and Customers are Searching Local. Can You be Found?

    Generations Digital Founder, George Nenni, stops by to share insights on the importance of local search, Google My Business, and what strategies and tactics dealerships need to employ to make the most of local search. We talk through a number of the topics in his books, “A Car Dealer's Guide to Google My Business” and “A Car Dealer's Guide to Digital Marketing”.  George also shares ideas on how to achieve the best results from your digital agency and how to eliminate ad waste to maximize your dealership's marketing dollars.

    46 min
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About

Join us as we interview leading professionals to learn how they cultivate a value culture to win sales, profits and the hearts and minds of their employees and customers alike.

Information

  • Creator
    Troy Scheer
  • Years Active
    2020 - 2021
  • Episodes
    21
  • Rating
    Clean
  • Copyright
    © Troy Scheer
  • Show Website
    Culture of Value