Culturing a woolly mammoth meatball on a Petri dish

In this episode of Research for What?, I am very privileged to discuss with George Peppou, CEO and Founder of VOW, one of Australia’s most innovative food tech start-up.

VOW’s mission is clear and simple – to ‘make ridiculously good meat’. It does this by culturing animal cells from traditional and new species. In fact, VOW’s aim is to bring any animal on the menu and recently made headlines for producing a woolly mammoth meatball. Last year, VOW raised ~US$50M in Series A funding.

In this episode, I asked George how he went from developing an idea built on academic research to opening the largest cultivated meat facility in the southern hemisphere. Research and Development are key to VOW’s growth and innovation. They have hired or trained an incredible team of entrepreneurs, investors, scientists, innovators, engineers, artists, and chefs!

Listen to this episode where George also talks about the attitude, culture and skills required to lead a successful start-up built on science, technology and research.

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