3 episodes
Curve Your Enthusiasm LiftLab
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- Business
Conversations with experts from the front lines of Growth Marketing, Analytics, and Measurement. Get ready to unlock valuable insights, strategies, and tips as we discuss the foibles and triumphs of growth marketing. Don't miss out on this engaging series that promises to entertain, enlighten, and perhaps even provoke a few awkward situations along the way.
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CYE #3 – From Start-up to Scale: Why Different Growth Stages Need Different Metrics
In this episode, we talked to Adam Lovallo, who founded/co-founded and exited three businesses (MAU Vegas, Thesis, and Course Report), all of which touched the growth ecosystem in one way or another and have helped 100s of founders and CEOs leverage paid media to grow their business.
We’ll talk about the most important KPIs for different stages of company growth, the role marketing agencies should have in driving the measurement conversation, and what’s changing in the role of the CMO. Above all…
In true Curve your Enthusiasm fashion, we’ll also open the stage up to the audience and allow every participant to ask their own questions.
Sign up for the upcoming episode and bring your own questions to the table: https://www.liftlab.com/curveyourenthusiasm
Adam's LinkedIn: https://www.linkedin.com/in/adamlovallo/
BMG360: https://www.bmg360.com/
LiftLab: https://www.liftlab.com/
John Wallace LinkedIn: https://www.linkedin.com/in/johnwallace-/
Jon Lorenzini LinkedIn: https://www.linkedin.com/in/jonathanlorenzini/ -
CYE#2 – Dr. Koen Pauwels: Measuring the Really Hard Stuff in Marketing
In this episode with Dr. Koen Pauwels, we talk about:
- Cross-channel effects (including blending historical & experimental data)
- The effects of WOM vs. traditional marketing
- Frameworks on the causality of buying decisions
- Long-term effects of Price Promotions on Brand Choice
- And tons more…
Dr. Koen Pauwels is the Associate Dean of Research and Distinguished Professor at Northeastern University and founding General Director of its Digital, Analytics, Technology and Automation (DATA) Initiative.
If you have any questions, bring them to our next Live Forum.
Sign up on our website: https://www.liftlab.com/ -
CYE#1 – Dr. Dominique Hanssens: The Measurement Industry & Commonplace Metrics That Are Misleading
We’re teaming up with experts to dig deep into the field of marketing models and measurement – and create a space to bring up your own questions.
In this episode with Dr. Dominique Hanssens (from Anderson School at UCLA), we talk about:
How to Use the Right Measurement Method
Why Averages Are the Enemy to Your ROI
The 3 Different ROAS Types
The Only Information You Get From Last-Click
Long-Term vs. Short-Term Marketing Metrics
If you have any questions, bring them to our next Live Forum.
Sign up on our website: https://www.liftlab.com/