47 min
Customer-Centric Marketing: François Dufour's path to $1B at LinkedIn Grow & Tell
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- Entrepreneurship
François Dufour, CMO in Residence and Marketing Partner at Decibel, shares marketing growth stories from his time at LinkedIn, Twilio, and more.
François Dufour was Alex's coach back when Alex ran marketing at Lattice. François really helped Alex transition from being an individual contributor to a true marketing executive at a fast-growing SaaS company.
In this episode, François and Alex caught up to talk about:
early growth at LinkedIn and Twiliothe importance of getting close to customershow to market and sell to a technical audience; andhow to upgrade yourself from individual contributor to marketing leaderEnjoy the show!
François Dufour, CMO in Residence and Marketing Partner at Decibel, shares marketing growth stories from his time at LinkedIn, Twilio, and more.
François Dufour was Alex's coach back when Alex ran marketing at Lattice. François really helped Alex transition from being an individual contributor to a true marketing executive at a fast-growing SaaS company.
In this episode, François and Alex caught up to talk about:
early growth at LinkedIn and Twiliothe importance of getting close to customershow to market and sell to a technical audience; andhow to upgrade yourself from individual contributor to marketing leaderEnjoy the show!
47 min