10 episodes

Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.

Customer Centric Marketing for Business with Dan MacInnis Dan MacInnis - Small Business Customer Centric Marketing

    • Management

Great marketing tips for small business. Practical, low cost and strategic advice on how to market your small business.
Dan has always thought like a customer, even as a little kid she always showed empathy for others. Dan has taken this insight to create marketing strategies for small businesses that work. Dan interviews marketing experts and asks them the questions you would want to ask as a small business.

    Connect - How to use Data and Experience Marketing to Create Lifetime Customers

    Connect - How to use Data and Experience Marketing to Create Lifetime Customers

    Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digitial channels, using ppc campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super.
    To learn more about the book and take the Customer Experience Maturity Model Survey visit connecttheexperience.com
    Follow on Twitter: #connectcx

    • 27 min
    Happy Customers Everywhere with Bernd Schmitt

    Happy Customers Everywhere with Bernd Schmitt

    Bernd Schmitt is a professor, speaker, author and thoughtleader in the space of branding and marketing. I wanted to interview him about his book Happy Customers Everywhere: How Your business can profit from the insights of positive psychology, because Customers are central to every business.
     
    To learn more about Bernd visit his website MeetSchmitt
    To buy the book go to Amazon

    • 22 min
    The Marketing Performance Blueprint with Paul Roetzer

    The Marketing Performance Blueprint with Paul Roetzer

    Paul chats with me about his new book The Marketing Performance Blueprint. I really enjoyed discussing the marketing technology, talent and strategy matrix that is creating a complex marketing challenge for marketers and small businesses.

    His website is pr20/20.com and you will find a link to his book and great resources here.

    • 26 min
    Being Customer Centric

    Being Customer Centric

    I was interviewed about building a customer centric marketing approach some time ago and have decided to share with you 10 minutes of key highlights. Today having a customer centric approach to your marketing is not a nice to have, it is a must have.
    Here is a You Tube Video Webinar about being customer centric Dan did for Axient.

    • 10 min
    Custora customer centric software with Jordan Elkind

    Custora customer centric software with Jordan Elkind

    Jordan Elkind has the same passion for customer centricity as me. His love of information and insight has created a career well suited to him at Custora a new sofware company. Custora provides a dashboard of data analytics for retail customers to create more compelling, relevant marketing touchpoints for their customer's journey. The result is more profitable customers and less customers at risk of ending their journey.
    Jordan's insights are a must listen for any business as we all scramble to create the customer connection that brands like Esty, Threadless or Redballoon enjoy as a client of Custora.
    Custora website
    Custora University
    Jordan's email jordan@custora.com

    • 42 min
    Brand Discovery Process -Interview with Jon Pietz from Brandxco

    Brand Discovery Process -Interview with Jon Pietz from Brandxco

    Jon Pietz runs Brandxco and is a branding expert. Jon uses probing interview techniques in his brand discovery process with clients.This buyer insight and the real problem you solve for your ideal customer is part of Jon's approach. This branding strategy transforms your marketing activities and the return you get on your marketing spend. Spending some time with Jon you will learn from his many years experience about how to develop your core brand position.
    Jon's process is aimed at understanding:
    You:
    What are you good at? What makes you different? What are your most satisfying experiences with your clients? When you are firing on all cyclinders and what is that like?
    Your sales cycle:
    Your process, your sticking points, why you win, who they try and attract as ideal customers
    Competitors:
    Who are they, what makes them different, where do they compete
    Ideal customers

    Identify up to 12 awesome customers
    Score your customers for certain factors, need, values, referral opportunity, growth, etc
    What is driving their behaviour: from life and work that you provide
    Where do they get their information: social, magazines, 
    What are the common, beliefs, values, fears: The psychology behind why they buy from you.

    Jon turns the tables on me and asks me about my process and my ideal client.
    Books Jon referred to:
    Tom Asacker The business of Belief
    Ted Talk by Tom
    Simon Sinek Start with Why
    Marty Neumeir - Liquid Agency The brand Gap
    Chip and Dan Heath - Made to Stick Switch
    Jeanne Bliss - I love you more than my dog
    Brandxco

    • 45 min

Customer Reviews

AndyHarjanto ,

Simple Marketing

Love simple marketing concepts. Emphasize on attracting, retaining the right customers.

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