100 episodes

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

Customer Equity Accelerator Allison Hartsoe, Customer Centricity and Digital Maturity Expert & C-Suite Radio

    • Marketing
    • 5.0, 14 Ratings

The Customer Equity Accelerator is a weekly show for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Ready to accelerate? Let's Go!

    Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield

    Ep. 117 | How to Lead Personalization with Ben Malki of Dynamic Yield

    This week we dig into the requirements to lead a personalization effort with Ben Malki of Dynamic Yield. Ben’s a big believer in the processes that drive leaders to succeed through personalization versus those who personalize without a plan. Join us to learn what successful companies do."Leaders succeed when there is accountability and ownership behind personalization efforts."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 26 min
    Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor

    Ep. 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor

    This week Allison Hartsoe zings the Accelerator with nine questions to ask any big data analytics technology vendor. If you want your technologies to work together and deliver more value for the dollar than this is the show for you. You’ll learn the three goals any tool with data analytics should achieve for you as well as the answers behind to each of the nine questions."Actionable insights spring from high quality technology."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 16 min
    Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack

    Ep. 115 | How to Build a Cost-Effective Customer-centric Technology Stack

    This week Tisson Mathew, CEO of SkyPoint Cloud joins Allison Hartsoe in the Accelerator to talk about how to build a cost-effective customer-centric technology stack. From his executive roles at Amazon and elsewhere, he knows that customer data management is a very challenging, messy problem but one that must be solved to remain competitive. Listen in to learn about today’s customer data solutions."Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 27 min
    Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

    Ep. 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

    This week Dave Mathison who leads the CDO Club for Chief Digital and Data Officers (and more) joins Allison Hartsoe in the Accelerator to talk about the new C-levels. These new C-levels are tasked with one thing: gaining value from data, particularly digital data. Dave shares how the role of these senior executives has evolved from fad titles to future CEOs and the core 4 responsibilities expected of them now.  "What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 38 min
    Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell

    Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell

    This week Brandon Purcell, Principal Analyst at Forrester Research for customer analytics and artificial intelligence, joins Allison Hartsoe in the Accelerator to talk about customer segmentation. Brandon has seen a collision of customer segmentation schemes between traditional consumer research segmentation and company-owned customer segmentation.  Learn why it is difficult to take action on traditional customer segmentation and how you should think about segmentation now.  "When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 31 min
    Ep. 112 | How to manage through the COVID-19 crisis

    Ep. 112 | How to manage through the COVID-19 crisis

    **SPECIAL COVID-19 EPISODE** This week Gregory Shephard, serial entrepreneur, angel investor and creator of the BOSS business operating system joins Allison Hartsoe again in the Accelerator. Greg explains how entrepreneurs can manage through any crisis including the current COVID-19 crisis.  His process adapted from the military includes 4 steps:  Assess, Stabilize, Seize the Opportunity, Return to Deliberate Operations to ultimately come out on top."The COVID-19 crisis can be an opportunity to emerge as a better business."Please help us spread the word about building your business’ customer equity through effective customer analytics. Rate and review the podcast on Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. And do tell us what you think by writing Allison at info@ambitiondata.com or ambitiondata.com. Thanks for listening! Tell a friend!

    • 37 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Pblockchain ,

Mandatory

For anyone who is trying to get past the C Suite hyperbole and take substantive steps toward shifting a business from product/channel centricity to a true customer focus. Excellent!

Mark C - Toronto ,

The best

I love, love, love this podcast series. Among my very favorite and the most relevant for professionals in the data-driven and customer centric marketing space.

Jim Sterne ,

Allison is an industry insider

Allison Hartsoe has been part of the digital analytics and marketing analysis industry for more than a decade and really knows how to pull information out of people - that makes for a very interesting podcast!

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