22 episodes

Helping you through the morass of language & hype surrounding Data Science, Analytics & Customer Insight. Each episode is an interview with a leader who is really delivering value from data.
(Our music is "Being Happy" from Purple Planet Music)

Customer Insight Leader podcast Paul Laughlin

    • Management

Helping you through the morass of language & hype surrounding Data Science, Analytics & Customer Insight. Each episode is an interview with a leader who is really delivering value from data.
(Our music is "Being Happy" from Purple Planet Music)

    Episode 22 - Suresh Pillai

    Episode 22 - Suresh Pillai

    In episode 22, I have a wonderfully scientific conversation with Suresh Pillai who is working in Berlin. He shares about his background in theoretical physics, data science leadership roles (including in eBay) and why complex systems & simulations can help. A great opportunity to delve into a neglected approach compared to machine learning & other scientific methods, but still grounded in what will help today's businesses. I hope Suresh's tips for data scientists and data science leaders help you. Enjoy learning on so many topics in this polymath's delight.

    • 45 min
    Episode 21 - Andy Sutton

    Episode 21 - Andy Sutton

    In episode 21 we go international and hear from Andy Sutton in Australia. Andy heads up Data and Personalisation for Endeavour drinks, the largest drinks retailer in Australia & part of the Woolworths group.  He is part poacher and part gamekeeper - thinking of more inventive ways to use customer data to personalise their experience with us, whilst also leading on data governance and privacy.  He made the conversion to retail and Australia 4 years ago, having started his career working with the (his words not mine) almost legendary Paul Laughlin at Lloyds Banking Group in deepest darkest Newport, South Wales.

    In this episode we talk about what prompted Andy's moves to Australia and the Retail sector, plus what he has learnt from both as well as Marketing roles. We also discuss non-Data-Scientists leading Data Science teams, the benefits of Research & Analytics teams coming together, plus other controversial topics. With such an open & honest leader, I'm sure you'll enjoy this conversion and find something to which you can relate.

    • 44 min
    Episode 20 - Scott Logie

    Episode 20 - Scott Logie

    For the milestone of our twentieth episode, I chat with Scott Logie, MD of REaD Group Insight. Scott has worked in the data industry for over 30 years on both the client and agency side.  He has also been Chair of the DMA and now runs the Customer Engagement Committee.  So, in this conversation we had the opportunity to take 'the long view' on use of data, regulation, leadership and skills development. What has changed & what's remained true. Lots of insights shared by Scott as we explored many common experiences and what they have to teach both analysts & data leaders today.

    • 45 min
    Episode 19 - Jason Bartram (when at Ombudsman Services)

    Episode 19 - Jason Bartram (when at Ombudsman Services)

    In episode 19, I speak to Jason Bartram (while he was at the Ombudsman Services, prior to his new role at eBay). This is another recording from my archives, but a conversation well worth revisiting. In this interview we discuss his current role and career path, including lessons learnt in the hotel trade. He has a great anecdote involving the then Home Secretary and a fight in the kitchen. Jason also explains the importance of developing resilience as a leader and how different roles have helped him develop.

    We then talk about some of the interesting work that Jason is currently doing at the Ombudsman Services. This includes an interesting application of speech analytics to identify different personality types. The timely topics of measuring emotion and GDPR also make an appearance. Many thanks to Jason for his candour and for sharing his advice for developing as an analyst and a leader. Listen out for his advice on coping in the ‘panic zone‘, as well as focusing on analysis that can be actioned. Execution is key to making a difference, I agree with Jason on that priority. Hope you enjoy our conversation and it helps inspire you in your role.

    • 23 min
    Episode 18 - Alan Crawley (Optima Partners)

    Episode 18 - Alan Crawley (Optima Partners)

    In this eighteenth episode, I chat with Alan Crawley, Founder & CEO of Optima Partners. As you hear in our conversation his boutique consultancy focusses on analytics for interaction optimisation, customer strategy & innovation. He also has a background as a marine biologist which we explore as a great starting point for his career in data science. We discuss the advancements in data, data science & AI that are really helping businesses. Plus, the need for commercial awareness & Alan's tips for leaders or those starting their career. Hope you enjoy this as much as I did.

    • 41 min
    Episode 17 - Harry Wilkes (RELX)

    Episode 17 - Harry Wilkes (RELX)

    For our seventeenth episode, we turn our attention to Analytics and how analysts & their leaders can succeed in their careers. On this episode, I am joined by Harry Wilkes, Head of Customer Analytics for RELX.

    During our chat we discuss his current role and career path, including the value of commercial focussed Database Marketing or lead generation roles. We review both technical and softer skills that can help leaders effectively manage their teams and analysts develop the skills they need. Out chat also includes lessons learnt from the book that Harry recommended in this blog post.

    Harry shares his own experience and what is working for him and his team in their global consulting role supporting a wide range of businesses. A fascinating new perspective on common challenges. I hope you enjoy it as much as I enjoyed catching up with Harry.

    • 28 min

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