28 min

Customer Insight Strategies with Dr. Christine Bailey (Encore‪)‬ In Clear Focus

    • Marketing

In Clear Focus: In this encore, our guest is a successful business leader with international experience. Voted Number One Woman in Tech, Dr. Christine Bailey joined us to discuss topics from her book, Customer Insight Strategies. Christine provided a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands. Christine offered advice for women working in martech, and explains why we all need to feed our brains!

In Clear Focus: In this encore, our guest is a successful business leader with international experience. Voted Number One Woman in Tech, Dr. Christine Bailey joined us to discuss topics from her book, Customer Insight Strategies. Christine provided a practical framework for leveraging four types of data to help make marketing more remarkable, with case studies drawn from B2B and B2C brands. Christine offered advice for women working in martech, and explains why we all need to feed our brains!

28 min