12 min

Customer Persona Score Beyond the Dashboard

    • Management

In this episode of Beyond the Dashboard, we're joined by Gray Mabry, CEO of iVenture Solutions, to discuss their innovative approach to measuring customer satisfaction. Gray shares insights on their "Customer Persona Score," a metric that goes beyond traditional NPS and CSAT scores. Discover how iVenture Solutions:
Analyzes communication data to assign personas to customersTailors their service based on these personas to minimize attritionLeverages language models to process unstructured data and gain valuable insightsFocuses on both low and high scores to identify areas for improvement and replication
Gray also emphasizes the importance of measuring response times for simple issues and the quality of engagement for more complex problems. Tune in to learn how you can apply these strategies to your MSP or ITSP and take your customer satisfaction metrics to the next level.
Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.
Start running backups in 15 minutes or less!
Get started with Comet Backup here.
Today’s sponsor is Movebot. Movebot is a fully hosted, lightning-fast data migration tool designed for MSPs to simplify moving files and emails. 
Try Movebot for yourself with 250GB free with no credit card or calls required.
Get Started
Mentioned in this episode:
We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.
There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event.
Backups are your final stand when a threat penetrates your layers of defense.
That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases.
You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs.
Comet grows with your business with scalable per-device pricing.
Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com.
Comet Backup, the backup solution that MSP’s trust.
Comet Backup

In this episode of Beyond the Dashboard, we're joined by Gray Mabry, CEO of iVenture Solutions, to discuss their innovative approach to measuring customer satisfaction. Gray shares insights on their "Customer Persona Score," a metric that goes beyond traditional NPS and CSAT scores. Discover how iVenture Solutions:
Analyzes communication data to assign personas to customersTailors their service based on these personas to minimize attritionLeverages language models to process unstructured data and gain valuable insightsFocuses on both low and high scores to identify areas for improvement and replication
Gray also emphasizes the importance of measuring response times for simple issues and the quality of engagement for more complex problems. Tune in to learn how you can apply these strategies to your MSP or ITSP and take your customer satisfaction metrics to the next level.
Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet.
Start running backups in 15 minutes or less!
Get started with Comet Backup here.
Today’s sponsor is Movebot. Movebot is a fully hosted, lightning-fast data migration tool designed for MSPs to simplify moving files and emails. 
Try Movebot for yourself with 250GB free with no credit card or calls required.
Get Started
Mentioned in this episode:
We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop.
There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event.
Backups are your final stand when a threat penetrates your layers of defense.
That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases.
You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs.
Comet grows with your business with scalable per-device pricing.
Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com.
Comet Backup, the backup solution that MSP’s trust.
Comet Backup

12 min