18 episodes

This is Customer Show—the podcast that explores what makes people tick, click, and buy.

Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

Customer Show Customer Show

    • Business
    • 5.0 • 6 Ratings

This is Customer Show—the podcast that explores what makes people tick, click, and buy.

Every week host Katelyn Bourgoin talks to global experts in topics like buyer psychology, conversion copywriting, and advertising. Each episode will make you smarter and make you laugh. So if you want to figure out how to get (and keep) more happy customers, listen up because we’ve got the answers.

    How To Create Your Audience's Favourite Podcast with Jay Acunzo

    How To Create Your Audience's Favourite Podcast with Jay Acunzo

    It's easy to get someone's attention. But to really make a difference, you need to be able to hold that attention. Jay Acunzo joins Katelyn Bourgoin to share what it takes to become your audience's favourite show. 
    On this episode of Customer Show, Jay and Katelyn discuss:

    How to design a premise for your show people care about
    The subtle difference between a boring show and people's favourite show
    How to ask questions that create great content
    And so much more

    Jay Acunzo is a podcast specialist, author, and designer of shows loved by millions.
    Twitter: https://twitter.com/jayacunzo
    Podcast: https://www.marketingshowrunners.com/podcast/
    Website: https://jayacunzo.com/

    Connect with Katelyn on Twitter: https://twitter.com/KateBour
    Get your free Customer Ranking Calculator: https://customercamp.co/calculator

    • 54 min
    How To Keep Customers Coming Back Again & Again with Eli Weiss

    How To Keep Customers Coming Back Again & Again with Eli Weiss

    Having a customer buy from you once is good. But having a customer buy from you multiple times is the formula for growing a business. On this episode of Customer Show, Eli Weiss joins Katelyn Bourgoin to go deep on how to create an experience your customers will want to come back again and again for. 



    On this episode, you'll hear Katelyn and Eli discuss:


    Why Eli considers his competition to be Netflix and ketchup
    How to create customer experiences that spark joy
    What Eli looks for when hiring a customer experience teammate
    And so much more

    Eli Weiss is the Director of Customer Experience at OLIPOP.

    Twitter: https://twitter.com/eliweisss

    LinkedIn: https://www.linkedin.com/in/eliweisss

    OLIPOP: https://drinkolipop.com/

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    Connect with Katelyn on Twitter: https://twitter.com/KateBour

    Get you free Customer Ranking Calculator: https://customercamp.co/calculator

    • 42 min
    Make Your Business Stand The F*ck Out with Louis Grenier

    Make Your Business Stand The F*ck Out with Louis Grenier

    It's not easy (or comfortable) to stand out, despite what all marketing & positioning resources tell us. But standing out doesn't always mean being the loudest or most outrageous. Louis Grenier joins Katelyn Bourgoin to explain the three key differentiators every business needs to figure out if they want to stand the f*ck out. 

    On this episode of Customer Show, Louis and Katelyn discuss:


    How to uncover what makes you unique
    Why most positioning books are BS (and what to do instead)
    The formula for becoming Radically Different
    And so much more

    Louis Grenier is the founder of EveryoneHatesMarketers.com and is the host of Everyone Hates Marketers podcast.

    Twitter: https://twitter.com/LouisSlices

    LinkedIn: https://www.linkedin.com/in/louisgrenier/

    Stand The F*ck Out Course: https://www.everyonehatesmarketers.com/stfo

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    Connect with Katelyn on Twitter: https://twitter.com/KateBour

    Get your free Customer Ranking Calculator: https://customercamp.co/calculator

    • 1 hr 1 min
    Why Marketers Should Create Negative Personas with Rebecca Sadwick

    Why Marketers Should Create Negative Personas with Rebecca Sadwick

    Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona.

    On this episode, Katelyn and Rebecca discuss:


    Why Not All Customer Are Created Equally
    How To Design Research Experiments (The Right Way)
    How To Create Negative and Anti Customer Personas
    And So Much More!

    Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes. 

    LinkedIn: https://www.linkedin.com/in/rebeccasadwick/

    Twitter: https://twitter.com/rebeccasadwick

    Strategica Partners: https://strategica.partners/

    More On Negative Personas: https://www.forbes.com/sites/rebeccasadwick/

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    Connect with Katelyn on Twitter: https://twitter.com/KateBour

    Get your free Customer Ranking Calculator: https://customercamp.co/calculator

    • 42 min
    The Rise of Customer-Led Growth with Georgiana Laudi

    The Rise of Customer-Led Growth with Georgiana Laudi

    Technologies come and go, but your customers are forever. So why then is it so common for marketers to build a growth strategy dependant on a single tool? In today's episode of Customer Show, Georgiana Laudi joins Katelyn Bourgoin to share how to think like a customer-led growth marketer. 

    On this episode of Customer Show, Katelyn and Georgiana discuss:


    The Difference Between Customer-Led Growth and Product-Lead Growth
    How She Used This Method To Grow Unbounce 900% In Only A Few Years
    How To Get The Necessary Insights To Become Customer-Led Without Buy-In or Budget

    Georgiana (Gia) Laudi is the co-founder of Forget The Funnel and is a SaaS marketing & growth strategist.

    LinkedIn: https://www.linkedin.com/in/georgianalaudi

    Twitter: https://twitter.com/ggiiaa

    Forget The Funnel: https://www.forgetthefunnel.com/

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    Follow Katelyn for daily marketing & buyer psychology insights: https://twitter.com/KateBour

    Get your free Customer Ranking Calculator: https://customercamp.co/calculator

    • 48 min
    How To Get Your First 100 SaaS Customers with Asia Orangio

    How To Get Your First 100 SaaS Customers with Asia Orangio

    It has never been easier to start a software business. But getting your first paying customers? That part is still really, really hard. Asian Orangio joins Katelyn Bourgoin on this episode of Customer Show podcast to share her step-by-step strategy for getting your first 100 customers. 

    In this episode, Asia and Katelyn cover:


    Why The SaaS Sales Process Is Unique
    How To Get Free Trial Users To Pull Out Their Credit Card And Pay You
    The #1 Mistake First-Time SaaS Founders Make
    And So Much More

    Asia Orangio is the founder of Demand Maven and is a SaaS Growth and Marketing Specialist.

    Demand Maven: http://demandmaven.io/

    Twitter: https://twitter.com/AsiaOrangio

    LinkedIn: https://www.linkedin.com/in/asiamatos

    ----

    Connect with Katelyn on Twitter: https://twitter.com/KateBour

    Get Your Free Customer Ranking Calculator: https://customercamp.co/calculator

    • 36 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

jpc711 ,

The Jobs To Be Done Content I’ve been looking for

Katelyn does an excellent job talking about things I’ve always wondered. For example, “how the heck do I learn where my customer’s hang out online?” Boom! Questioned answered, and I’m going to look good at work because of it. Thanks!

LucentJest ,

Accidental Awesome Resource

Was exploring their site after looking through the Divi Design Showcase for Dec 2020, accidentally clicked play on the podcast, and kept listening, best choice I made all year, so far... you know.

KTbonsai ,

Straight to the point Insights

Love this podcast! Katelyn is great and getting to the heart of what we need to know. The episode with Val is full of clear and useful things to remember when communicating with your customers. Looking forward to more! 🎉

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