Customize Exports to Meet Customer / Market International Trade Resources Podcast

Today on the International Trade Resources Podcast, Kim Kirkendall is joined by Michel Nouafo, who has a wealth of experience in international sales, market development, and channel development positions. They explore diverse topics, including the influence of cultural differences on product choices (such as the significance of colors in different regions), variations in pricing strategies based on context cultures, and the importance of understanding the customer journey in different markets...