This episode features an interview with Norman Guadagno, CMO at Acoustic, where he is helping reimagine marketing technology. Over the past two decades, he has held a number of marketing and strategy roles with a deep focus on business transformation, marketing acceleration, and brand building. Norman was previously SVP of Marketing at Carbonite, helping to successfully transform that company from B2C to B2B. He has also held senior marketing positions at digital marketing agency Wire Stone, Microsoft, and Oracle.
On this episode, Norman shares the video strategy that many marketers are sleeping on, the depth of thought that went into Acoustic’s recent website redesign, and why SEM is his #1 uncuttable budget item.