25 episodes

Your customers crave human connection — to be part of a community — and brands that forge meaningful relationships with their customers thrive. But harnessing the power of connection across multiple digital interactions is harder than ever. In this show, we get some of the sharpest minds from the CX C-Suite to share their stories and insights, so that you can learn how to empower your customers to feel fully seen, heard, and understood — to create customers for life.

CX Confessions: The Customer Experience Show Khoros

    • Business
    • 4.9 • 10 Ratings

Your customers crave human connection — to be part of a community — and brands that forge meaningful relationships with their customers thrive. But harnessing the power of connection across multiple digital interactions is harder than ever. In this show, we get some of the sharpest minds from the CX C-Suite to share their stories and insights, so that you can learn how to empower your customers to feel fully seen, heard, and understood — to create customers for life.

    How CMOs and CXOs can work together to optimize outcomes with Julie Knight-Ludvigson, CMO at Unit4

    How CMOs and CXOs can work together to optimize outcomes with Julie Knight-Ludvigson, CMO at Unit4

    In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Julie Knight-Ludvigson, Chief Marketing Officer at Unit4. Julie shares her expert perspective on the power of the tech stack when it comes to connecting customers with the brand, the relationship between CXOs and CMOs, and the best collaborative strategies for optimizing the entire customer experience.
     

    Join us as we discuss:

    Julie’s shifting key priorities as a CMO todayUsing the tech stack to drive customer engagement and build trustKey strategies for leveraging intent dataThe importance of creating an efficient sales and marketing funnelValuable reference points for gauging customer satisfaction

    Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.


    Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.


    This episode of CX Confessions was produced by Quill.

    • 31 min
    Why data relevance is the key to customer experience with Richard George, Global Head of Integrated Marketing at London Stock Exchange Group (LSEG)

    Why data relevance is the key to customer experience with Richard George, Global Head of Integrated Marketing at London Stock Exchange Group (LSEG)

    In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Richard George, the Global Head of Integrated Marketing at London Stock Exchange Group (LSEG). Richard shares some of the key lessons he’s learned throughout his career, including how creativity can enable agility, the importance of aesthetics while considering the human element of digital interaction, and the value of understanding data relevance to create impactful and timely customer experiences. Join us as we discuss:Creative go-to-market strategies and solutionsGetting buy-in from stakeholders by going beyond slide presentationsThe importance of agility and inclusivity in a team settingLeveraging data to unlock customer relevanceHow to integrate your tech stack effectivelyItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

    • 27 min
    Hyper-personalizing the buying & sales experience for success with Alex Schmelkin, CMO of Unqork

    Hyper-personalizing the buying & sales experience for success with Alex Schmelkin, CMO of Unqork

    In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Alex Schmelkin, CMO and CRO of Unqork, a no-code visual software development project platform. Alex shares his perspective on why personalization has become such an important aspect of the customer experience in recent years, and some of the tangible results he and the team have seen from taking a hyper-personalized approach.  Join us as we discuss:The inspiration and purpose behind UnqorkWhy taking a personalized approach to CX is keySome of the positive impacts Unqork has seen from taking a hyper-personalized approach to the sales journeyHow no-code software can take on complex workloads, not just simple tasksHow the world of software development will continue to evolve in the futureItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

    • 28 min
    The Secret to Building Trust with Consumers with Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory

    The Secret to Building Trust with Consumers with Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory

    In this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory. Kirsten shares her tips for fostering a solid foundation of trust with consumers, go-to strategies for bringing products to market, and the story behind the term “smarketing.”  She also explains the concept of an internal love score, and how it could help marketing teams provide more value for customers overall. Join us as we discuss:Building a solid foundation of trust with customersMaking the most of customer dataKey CX lessons Kirsten has learned from previous roles at large-scale tech companiesHow the concept of “smarketing” plays into a successful customer experienceMaximizing value for customers overallItching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.This episode of CX Confessions was produced by Quill.

    • 39 min
    The future of partnership marketing with Cristy Ebert Garcia, CMO of Impact.com

    The future of partnership marketing with Cristy Ebert Garcia, CMO of Impact.com

    In this episode of CX Confessions: The Customer Experience Show, hosts Katherine Calvert, CMO at Khoros, and Spike Jones, General Manager of Strategic Services at Khoros, sit down with Cristy Ebert Garcia, CMO at Impact.com. Cristy shares more about her plans to contribute as the new CMO at Impact.com, and which areas she’s hoping to tackle first. Listeners will hear Cristy’s perspective on partnership marketing, including the importance of finding the right partners and why leaders should be viewing partners as an extension of the company, rather than a transactional relationship. .
    Join us as we discuss:
    The future of partnership marketingAnalyzing customer dataAdapting to your audience’s changing appetites Tough lessons about the customer journeyMaking a big impact on your audience
    Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.
    Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.
    This episode of CX Confessions was produced by Quill.

    • 27 min
    When candidates become customers with Susan Vitale, CMO at iCIMS

    When candidates become customers with Susan Vitale, CMO at iCIMS

     In this episode of CX Confessions: The Customer Experience Show, hosts Katherine Calvert, CMO at Khoros, and Spike Jones, General Manager of Strategic Services at Khoros, sit down with Susan Vitale, CMO at iCIMS. Susan shares her thoughts on the customer experience from the perspective of serving candidates and internal employees as customers. She explains how her ideas about CX have evolved over the years since moving into a career in tech, and why it’s essential for organizations to prioritize their people on a continuous basis, not just when they first join the company. Join us as we discuss:The customer experience from the perspective of candidatesThe importance of viewing employees as customersThe evolution of who iCIMS is marketing to primarily The value of considering your brand’s reputation
    Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.

    Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.

    This episode of CX Confessions was produced by Quill.

    • 31 min

Customer Reviews

4.9 out of 5
10 Ratings

10 Ratings

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