CX in Social Media: Meet your customers where they are

Over the past decade, social media became a primary way for consumers to connect with large-scale businesses. It offers public transparency to customers which empowers their voices, and it gives companies an opportunity to build trust among their followers.
In this episode, B2B tech influencer and content creator Evan Kirstel shares his insights on how some companies use social media to its full potential and how others use it in ways that could harm their brand identity.
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