INSIGHTS ROCKSTARS Frank.Buckler

Jenni Romaniuk is Research Professor and Associate Director of the Ehrenberg-Bass Institute, at the University of South Australia and author of Building Distinctive Brand Assets and How Brands Grow Part 2 - revised. Jenni's research covers brand equity, mental availability, brand health metrics, advertising effectiveness, distinctive assets, word of mouth and the role of loyalty and growth.  She is the developer of the Distinctive Asset Grid, which is used by companies around the world to assess the strength and strategic potential of their brand’s distinctive assets.  She is also a pioneer in mental availability measurement and metrics.

Dr. Ingo Reinhardt is the cofounder of Buynomics – a revenue & pricing optimization software that just raised Series A funding. Before Buynomics, Ingo was a Senior Director with Simon-Kucher & Partners – the world’s largest pricing consultancy. He holds a Ph.D. in Management and Masters in Mathematics. He was a PostDoc at the University of Oxford and published in the renowned Strategic Management Journal.
 
The episode was recorded in December 2022.
An article based on this epsiode can be read here https://supra.tools/pricing-software-explained

Patrick is emeritus professor of management and marketing at London Business School.  He joined LBS in 1976 after an early career at IBM and has published widely on management, marketing, and media, for instance, with the famous Andrew Ehrenberg in 1988. His latest book, The 12 Powers of a Marketing Leader, co-authored with former McKinsey partner Thomas Barta, was published in October 2016. He is also the former chairman of Which?, an experienced expert witness in international commercial, tax, and competition cases, and has been involved as an advisor and early investor in several start-ups, including Research Now, Verve and Attest. Today’s topic is based on Patricks' book Simply Better that was a global bestseller, the first non-US book to win the American Marketing Association’s annual book prize, and that has been translated into seven other languages.

Hermann Simon is the Founder and former CEO of Simon-Kucher & Partners – a management consultancy with now over 2000 employees that stands -like no other- for pricing management. He is the only German in the “Thinkers50 Hall of Fame” of the most important management thinkers in the world. Hermann started in 1979 as a marketing professor in Germany and later taught in Havard, INSEAD, and M.I.T.
Hermann has published over 40 books in 30 languages and is world-famous for his worldwide bestsellers Hidden Champions and Power Pricing.

Stop focusing on measuring outcomes - deep dive on root causes and personalized actions  - with Samantha Conyers
Samantha Coyers is a true CX Pioneer in the Caribbean region. Having designed and championed CX programs in multiple local businesses including, Beacon Insurance and Digicel, Trinidad & Tobago Ltd, she is well versed in what it takes to get CX right and passionately writes and speaks about what she really cares for – customer experience as today's true differentiator.  Samantha sits today as co-founder and CEO at EXCO, The Experience Company where alongside her business partners, she is driving further CX innovation and focus in the region.

Prepare your insights! You are leaving Powerpoint-Land – with Peter Eisele (congstar)
Peter has been working on the interfaces of customer insights, customer experience, and customer-centricity for more than 18 years. Having grown up in classic market research, he is now involved in the field of development of companies towards a customer-centric way of thinking and working. He is responsible for creating a sustainable CX strategy at congstar -  a fast-growing mobile carrier brand in Germany with more than 5 million customers.