The CX Leader Podcast with host Steve Walker provides insights for customer experience (CX) and experience management (XM) leaders to improve their business results by unlocking the potential of their customer experience, helping their customers and prospects want to do more business with them. Steve is CEO and Chairman of Walker Information, a experience management consulting firm that helps companies accelerate their XM success.
The Art of the Science
Customers often become aware of your brand through various immeasurable actions and the creativity of your marketing is often the first impression a potential customer has about your company. Using the science of data to drive the art and creativity of your marketing can be very beneficial. Host Steve Walker welcomes guest Kirsten Williams, chief marketing officer for Episerver, for a discussion on how to drive creativity with data.
It's the little things
A driving factor for any business to be successful is the ability to differentiate - setting your company apart from the competition by creating great experiences for your customers. Three ways to do that is with personalization, ease, and speed – and its the first of these three that our guest is going to talk about today. Host Steve Walker welcomes Marcus Hall, president and partner at California Closets, for a discussion about not only personalizing the product, but the experience as well.
Celebrating CX Day 2020!
There's never been a better time to be a CX professional, and today's episode explores the best the profession has to offer and why customer experience and experience management is critical to a businesses success. Host Steve Walker welcomes guests Sandy Mathis, Rosa Carbajal, and Johnathan Ruchman to discuss why they believe customer experience is such a great profession and how CX can be one of the best investments for a company.
Empowering Your Customers
Competitive retail electricity markets give consumers a choice of who will supply their electricity. This, of course, has a significant impact on how a utility company approaches customer experience. Host Steve Walker welcomes guests Suzie Dieth and Scott Burns from Reliant Energy, an NRG company and electric utility headquartered in Houston, Texas, to discuss how customer experience works in a retail utility market.
Discovering the "Why"
Educational institutions are beholden to a different type of customer: students. Discovering how students experience the education and services they receive from one of the largest community colleges in the nation requires a substantial experience program. Host Steve Walker welcomes guests Matt Ashcraft and Meredith Warner from Maricopa Community Colleges to discuss experience management within an educational institution and the differences between higher education and for-profit organizations.
Have you ever been at a business meeting with a client or colleagues and wondered, “should I order wine? What wine do I get? How many should I drink?” Mixing business with alcohol can be tricky and sometimes an awkward subject. Host Steve Walker welcomes guest Jim Schleckser, author of the new book Professional Drinking: A Spirited Guide to Wine, Cocktails, and Business Entertaining," for helpful advice on how to keep it fun AND professional.
Customer ReviewsSee All
Lots of valuable nuggets in nearly every episode.
Awesome show, highly recommend!
Steve and his guests provide some incredibly actionable and compelling content on how to effectively grow your business by championing your customer.
Highly recommend listening and subscribing to CX Leader Podcast if you want the knowledge AND mindsets to build a brand customers flock to (and reach your overall business goals as a result)!