18 episodes

Hello and welcome to Cybba: On Display - a podcast series about all things related to digital marketing and the power of a good brand story. Tune in every week to listen to the founders and marketing directors of your favorite brands on how they scaled their business from their basement to a million dollar brand. In addition, we'll be sharing tips and insights on how you can utilize marketing technology efficiently to accelerate your online growth.

Cybba: On Display Cybba

    • Business

Hello and welcome to Cybba: On Display - a podcast series about all things related to digital marketing and the power of a good brand story. Tune in every week to listen to the founders and marketing directors of your favorite brands on how they scaled their business from their basement to a million dollar brand. In addition, we'll be sharing tips and insights on how you can utilize marketing technology efficiently to accelerate your online growth.

    The Power of SEO - Interview with John Vuong

    The Power of SEO - Interview with John Vuong

    For Episode 7 of Cybba: On Display, we sit down with John Vuong - founder and president of Local SEO Search, an SEO company based out of Canada that offers its' services to small businesses, especially family-owned traditional businesses that aren't well-versed in the digital marketing space. 

    John speaks on his professional journey in ad sales, his introduction to digital marketing, and how his experience working with thousands of local businesses during his time at the Yellow Pages inspired him to start his own SEO company to help their growth. 

    • 40 min
    Gaining Positive Attention with Cause Marketing - Interview with Everybody Water

    Gaining Positive Attention with Cause Marketing - Interview with Everybody Water

    For Episode 6 of Cybba: On Display, we sit down with Megan Hayes and Kimberly Reilly - friends, neighbors, and Co-Founders of Everybody Water. Everybody Water aka “water with a heart” is a socially-conscious business, focused on commitment to compassion, particularly towards people’s most basic need: water.
    With this in mind, Everybody Water donates 3% of their annual gross revenues to support clean water and sanitation infrastructure projects that bring running water, sinks, showers and toilets directly into homes for the first time.

    Megan and Kim join us to discuss their inspiration behind starting this new venture together, how they painstakingly designed their packaging, and how they were able to gain traction and success without one paid ad. 

    • 30 min
    Generating Unlimited Story Ideas - Interview with Melanie Deziel

    Generating Unlimited Story Ideas - Interview with Melanie Deziel

    "Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently."

    Melanie, Director of Content at Foundation and best-selling author of The Content Fuel Framework, joins us to discuss the inspiration behind her book, how her journalism background has shaped the way she thinks of content, and the effective strategies all marketers should be employing.

    • 39 min
    Building Your Audience Organically

    Building Your Audience Organically

    Just starting your business? Don't have a large marketing budget? Or any marketing budget? Not to worry! When starting out, it's important to not only define and understand your audience, but to interact with them. Reach out - start a dialogue - know where your product belongs in the market. It's important to set up these early relationships with loyal, early customers before finding new ones. 

    • 5 min
    Niche Interests and Targeting

    Niche Interests and Targeting

    When setting up a campaign, interets are much more valuable than demographics. Send your message to the right audience at the right time, rather than cast a wide net. Rand Fishkin joins us to talk about his latest venture, SparkToro, and how their platform recognizes these modern marketing trends to help advertisers perform better. 

    • 4 min
    Best Social Networks for Audience Insights

    Best Social Networks for Audience Insights

    From Facebook and Instagram, to Quora and LinkedIn, data has never been more easily available to marketers. But not all data is equal in value! Are you taking advantage of these insights to target more efficiently? 

    • 2 min

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