The Daily Coffee Pro Podcast by MAP IT FORWARD MAP IT FORWARD
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The Daily Coffee Pro Podcast by MAP IT FORWARD provides content to the Global Specialty Coffee Industry every weekday. Episodes are released Monday to Friday at 1 am PT.
Episodes typically run between 8 - 15 mins and are hosted by specialty coffee industry veteran, entrepreneur, and global coffee business development consultant, Lee Safar.
Episodes include series with globally recognized guests from within the industry as well as solo episodes where Lee presents ideas for her audience to consider and discuss with the wider coffee community.
The content on this podcast is suited to members of the global coffee industry keen on challenging the traditional narrative within the fast-evolving industry from a constructive and curious perspective.
Our values at MAP IT FORWARD are curiosity, integrity, authenticity, and openness.
Our mission at MAP IT FORWARD is "Conspiring to each other's success".
Our sister podcast is the MAP IT FORWARD Middle East Podcast for the specialty coffee community in the Middle East and is available where you get your podcasts.
The video version of this podcast is available on Youtube at https://www.youtube.com/mapitforward
Find out more about MAP IT FORWARD at https://www.mapitforward.org
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Bram de Hoog - A Roastery Owned by Producers - The Daily Coffee Pro Podcast #1058
This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe.
In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.
This episode features a discussion on the transparency and operational models within the coffee industry, particularly focusing on how roasteries operate and the potential benefits of increased openness about business practices for coffee producers.
Lee and Bram discuss the traditional specialty coffee supply chain and compare it to the innovative model employed by Paso Paso, which aims to eliminate middlemen, thus allowing coffee producers to share in the roastery's profits and decision-making processes.
Additionally, the episode covers the importance of transparency in roasteries' operations, the potential benefits for coffee producers in being more involved in the chain, and how this model could provide a more sustainable and equitable future for the coffee industry.
00:00 Unveiling the Truth Behind Transparency Reports
00:24 Sponsored Segment: Becoming a Coffee Consultant
01:03 Introduction to the Daily Coffee Pro Series
01:27 Paso Paso: A Revolutionary Approach to Coffee Roasting
02:11 Challenging the Status Quo: Ownership and Transparency
03:23 The Unique Business Model of Paso Paso
08:03 Building Deeper Connections with Consumers
10:37 Navigating Business Decisions and Challenges
15:28 Comparing Traditional and Specialty Coffee Supply Chains
19:56 The Vision and Future of Paso Paso
22:00 Closing Thoughts and Next Episode Teaser
Connect with Bram and Paso Paso here:
https://www.paso-paso.com/
https://www.instagram.com/paso_paso_coffee/
https://www.linkedin.com/in/bramdehoog/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops -
Bram de Hoog - What Is Specialty Coffee Today - The Daily Coffee Pro Podcast #1057
This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany, and co-owned and supplied by 9 producers from around the globe.
In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.
In this episode, Bram and Lee discuss the blurry lines distinguishing specialty from commodity coffee, addressing industry challenges like the increasing volatility across the coffee supply chain.
This conversation also touches on consumer perception, the integrity of coffee sourcing and pricing, and how both big and small businesses navigate the spectrum of quality versus cost.
The dialogue opens up crucial questions about the responsibilities of everyone in the supply chain, from producers to cafe owners, in upholding the true essence of specialty coffee while ensuring the sustainability of the industry.
00:00 Debunking Specialty Coffee Myths
00:39 Sponsored Segment: Becoming a Coffee Consultant
01:17 Introducing the Series and Guest Bram de Hoog
05:51 Defining Specialty Coffee in Today's World
10:10 The Complexities of Specialty vs. Commodity Coffee
13:46 The Ethical Dilemmas in Coffee Sourcing
19:07 The Importance of Integrity in Coffee Business
20:33 Paying Fairly: Beyond the Specialty Label
24:09 The Reality of Coffee Pricing and Business Ethics
25:48 Reflecting on the Coffee Industry's Future
Connect with Bram and Paso Paso here:
https://www.paso-paso.com/
https://www.instagram.com/paso_paso_coffee/
https://www.linkedin.com/in/bramdehoog/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops -
Sara Yirga - Cafe Culture In Ethiopia - The Daily Coffee Pro Podcast #1056
This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters.
In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia".
In this episode of the podcast series, Sara and Lee discuss the vibrant cafe and roasting culture in Ethiopia, particularly focusing on the history of cafes and coffee culture, as well as the impact of coffee on the youth.
Sara sheds light on the development of cafe culture, the influence of Italian pastry, the significance of coffee in Ethiopian social fabric, and the opportunities created by barista competitions for the youth.
The coffee industry in Ethiopia is a force that is inspiring young people, creating jobs, and positively impacting the economy.
Connect with Sara Yirga here:
https://www.linkedin.com/in/sara-yirga-8b13831ba/
https://www.instagram.com/yacoffeeroasters/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops -
Sara Yirga - The Challenges of Doing Business In Ethiopia - The Daily Coffee Pro Podcast #1055
This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters.
In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia".
In this episode of the podcast series, Sara and Lee discuss the challenges faced by women in the coffee industry in Ethiopia, including the lack of information and restrictions on exporting coffee.
It also highlights the reforms that have taken place, allowing women exporters to directly buy from women producers.
The conversation also touches on the productivity of female households in coffee production and the need to invest in women.
Connect with Sara Yirga here:
https://www.linkedin.com/in/sara-yirga-8b13831ba/
https://www.instagram.com/yacoffeeroasters/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
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This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops -
Sara Yirga - Women in Coffee in Ethiopia - The Daily Coffee Pro Podcast #1054
This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters.
In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia".
In this episode of the podcast series, Sara and Lee discuss the significant role of women in the coffee industry in Ethiopia.
Sara emphasizes the need to empower women at the grassroots level to achieve sustainability and success in the industry.
This conversation highlights the cultural significance of coffee in Ethiopia and the potential for tourism, while also addressing the challenges and opportunities for women in the coffee supply chain.
Connect with Sara Yirga here:
https://www.linkedin.com/in/sara-yirga-8b13831ba/
https://www.instagram.com/yacoffeeroasters/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops -
Sara Yirga - Longevity For Ethiopian Coffee Producers - The Daily Coffee Pro Podcast #1053
This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters.
In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia".
In this episode of the podcast series, Sara and Lee discuss the concept of ethical sourcing in the coffee industry and its impact on the livelihood of producers, particularly in Ethiopia.
They explore the challenges faced by producers, the need for fair compensation, and initiatives to improve the quality of coffee to ensure better returns.
This conversation also delves into the role of women in coffee production and the importance of providing support and resources for their long-term sustainability.
Connect with Sara Yirga here:
https://www.linkedin.com/in/sara-yirga-8b13831ba/
https://www.instagram.com/yacoffeeroasters/
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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar
https://www.mapitforward.coffee
https://www.instagram.com/mapitforward.coffee
https://www.instagram.com/leesafar
••••••••••••••••••••••••••••••••
This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops
Customer Reviews
Great coffee industry and general business information
I’m not currently working in the coffee industry right now. However, I love staying engaged in the coffee world. This podcast adds so much value to the coffee industry as well as any business out there.
Highly recommend!
Great conversations with all stakeholders
The MAP IT FORWARD Podcast hosts discussions with guests of different expertise throughout the coffee industry. I’ve learned a lot from Lee’s short-form Daily Coffee Pro episodes as well. MIF also hosts educational webinars to promote professionalism and best practices in the coffee sector.
Unlistenable
The host is really bad which makes me sad. I was looking forward to this one.