Daily Creative with Todd Henry

Todd Henry
Daily Creative with Todd Henry

Formerly The Accidental Creative. Being a creative professional should be the greatest job in the world. You get to solve problems, express yourself, bring something new into the world and you get paid to do it. What's not to love. Yet every day, creative pros face, tremendous pressure and uncertainty. The temptation is just to play it safe, surrender to distraction and settle for less than your best daily creative is about making sure that's not your story. Each episode focuses on a topic relevant to creative pros, like how to come up with ideas under pressure, or how the collaborate when you're overwhelmed, or how to lead your team and help them discover motivation. It's time to fall back in love with your work. Listen to Daily Creative wherever you get your podcasts or subscribe in the Daily Creative app at dailycreative.app.

  1. So Emotional

    4 DAYS AGO

    So Emotional

    Show Notes: Daily Creative - "So Emotional" In this episode of Daily Creative, we explore the profound impact of emotion in our creative processes. We begin with a captivating story about Walt Disney and how his emotional response to rundown amusement parks sparked the creation of Disneyland—revolutionizing family entertainment forever. We sit down with Greg Hoffman, former Chief Marketing Officer of Nike and author of "Emotion by Design," to delve into the power of creativity and emotion in brand building. Greg shares insights from nearly three decades at Nike, emphasizing that the most successful brands are those that form deep emotional connections with their audiences. He highlights the essential balance between analytical precision and the ineffable qualities of art, urging brands to respect the craft of storytelling rather than just producing content for distribution. We also dive into a memorable story featuring legendary basketball coach, Mike Krzyzewski (Coach K), and how his advice to Nike’s marketing team parallels the creative journey—seeing what others don’t and transforming deep insights into iconic work. Greg discusses fostering a culture of risk-taking and empathy, which is vital in generating innovative and emotionally resonant work. Five Key Learnings from This Episode: Emotional Connection is Key: Emotional responses to everyday problems can lead to groundbreaking solutions and innovations.Balancing Art and Science: Effective brand building requires a balance between analytical strategies and creative, human-centric storytelling.Empathy as a Starting Point: Successful creativity often begins with empathy, unpacking layers beyond simple observations to deeply understand the audience's needs.Encouraging Risk-Taking: Incentivizing risk-taking within your team can lead to more innovative and emotionally engaging outcomes.Vision Advantage: Developing a unique vision allows creatives to see opportunities others might miss, turning potential failures into compelling successes. Get full interviews and daily episodes in the Daily Creative app at DailyCreative.app. Mentioned in this episode: NEW BOOK! The Brave Habit is available now Rise to important moments in your life and work by developing the habit of bravery. Available in paperback, ebook, or audiobook wherever books are sold. Learn more

    23 min
  2. Early Bird, Second Mouse

    DEC 3

    Early Bird, Second Mouse

    In this episode, we delve into the question of whether it's better to be first to market... or second. Safi Bahcall, author of "Loonshots," discusses the importance of nurturing big ideas and differentiates between product-type (P-type) and strategy-type (S-type) innovators. Through historical anecdotes and industry examples, we explore whether it's more advantageous to be first or second to market, and how to leverage your strengths for lasting success. Five Key Learnings: First vs. Second to Market:Being first isn't always an advantage. Sometimes being second allows you to learn from the first mover's experiences and refine your approach.Importance of Storytelling:Transformers succeeded partly due to a compelling narrative and superior marketing, emphasizing the power of storytelling in connecting with audiences.Innovative Blind Spots:P-type innovators can miss strategic market shifts, while S-type innovators might overlook technological advancements.Ambidexterity in Innovation:Combining product innovation with strategic innovation can significantly enhance the sustainability and reach of your ideas.Self-Awareness:Understanding your strengths and compensating for your weaknesses through complementary skills is crucial in navigating competitive markets. Get full interviews, daily episodes, guides, Q&A segments, and more at DailyCreative.app. Mentioned in this episode: NEW BOOK! The Brave Habit is available now Rise to important moments in your life and work by developing the habit of bravery. Available in paperback, ebook, or audiobook wherever books are sold. Learn more

    17 min
  3. Why Productive Passion Is Your Advantage (keynote)

    NOV 19

    Why Productive Passion Is Your Advantage (keynote)

    In this episode we revisit Todd's powerful talk delivered at Schermerhorn Symphony Hall in Nashville, TN for the Story Conference. Todd discusses the importance of shunning comfort zones, overcoming fear, and identifying your productive passion to ensure we empty ourselves of our best work by the end of our lives. He also delves into practical questions to help you discover your own productive passion and emphasizes the importance of fighting the right creative battles. With engaging anecdotes and suggestions, this episode is a call to action: define your principles, take bold steps, and strive to put your best work into the world, ensuring you live and ultimately, die empty. Key Learnings: Embrace Innovation Despite Resistance:New and dangerous ideas often face strong opposition, but persevering is key to bringing transformative work into the world.Avoid the Comfort Trap:External validation can lead to complacency. Strive to continuously challenge yourself and push beyond your comfort zone.Overcome Fear:Fear often disguises itself as wisdom, preventing action. Recognize and confront your fears to unlock new opportunities.Identify Your Productive Passion:Discover what you're willing to suffer for—this dedicated pursuit helps navigate the forces of comfort and fear.Live Purposefully to Die Empty:Ensure you don't take your best work to the grave. Live each day with intention, contributing your unique gifts to the world. Get full interviews and daily content in the Daily Creative app at DailyCreative.app.

    18 min
  4. Kinder

    NOV 12

    Kinder

    In this episode, we reflect on the importance of vulnerability and kindness in fostering meaningful relationships, both personal and professional. Our guest, James Rhee, author of Red Helicopter, recounts an impactful kindergarten experience that taught him the value of goodwill and sharing. He likens the power of kindness to the magical world of "Harold in the Purple Crayon," emphasizing our ability to create goodwill through our actions. We then delve into a conversation with Eric Barker, renowned for his book Plays well with Others. Eric reveals surprising insights about our relationships, especially how "frenemies" tend to cause more stress than outright enemies. He discusses ways to engage with difficult people empathetically, and he underscores the importance of vulnerability in building strong, supportive communities. The episode wraps up with actionable advice from Todd’s latest book, The Brave Habit, focusing on how to cultivate brave teams through healthy conflict, protection of teammates, and the giving and receiving of feedback. Key Learnings:Vulnerability is Crucial: Being open and honest, even when it's difficult, is key to forming genuine relationships.Goodwill is Powerful: Small acts of kindness can create lasting positive impacts.Manage Ambivalent Relationships: "Frenemies" can be more stressful than outright enemies, so it’s vital to manage those relationships carefully.Engage in Healthy Conflict: Effective teams don't avoid conflict—they engage in it healthily and constructively.Empathy and Community: Building communities requires patience, empathy, and a focus on face-to-face interactions rather than digital ones. Get full interviews and daily content in the Daily Creative app at DailyCreative.app Mentioned in this episode: NEW BOOK! The Brave Habit is available now Rise to important moments in your life and work by developing the habit of bravery. Available in paperback, ebook, or audiobook wherever books are sold. Learn more

    20 min
  5. Say What They Can't Unhear

    NOV 5

    Say What They Can't Unhear

    In today's episode, we dive deep into the intriguing world of perception and communication. It all begins with a story about how a seemingly simple movie night turned into a revelation about differing perspectives. We explore how our interpretations of the same events can vary widely, reflecting our own stories and lenses. Joining us is Tamsen Webster, a message designer with 25 years of experience in marketing and messaging. She shares insights from her new book Say What They Can't Unhear, unveiling why some messages stick while others fail to resonate. Tamsen introduces us to the four primary categories of listeners: actives, ambivalence, indifference, and antagonists. Each category requires a unique approach when crafting messages for effective communication. Tamsen explains the critical importance of understanding the deeper 'why' behind our messages to reach our audience's core beliefs and values. We discuss how influential stories and beliefs can shape perceptions, often leading us to believe in something despite contradicting evidence, as illustrated by the Theranos scandal. We learn that to inspire change and build buy-in, we need to structure our messages around elements our audience already agrees with, support their deeper beliefs, and be patient as change happens in layers. Key Learnings: Our personal lenses and stories shape how we interpret and perceive messages.There are four primary audience categories: actives, ambivalence, indifference, and antagonists.Understanding the deeper 'why' behind your message is crucial for effective communication.Our underlying stories and beliefs significantly influence our perceptions and can be manipulated.Change happens in layers, requiring patience and alignment with deeper principles and values. Get full interviews, daily episodes, Q&A, and more at DailyCreative.app.

    15 min
  6. Seize The Moment

    OCT 29

    Seize The Moment

    In this episode, we explore the stories of two remarkable individuals who took bold steps to seize opportunities in their lives, despite facing incredible challenges. First, we hear from Trey Sheneman, a marketing consultant and a father whose son, Bear, was born with a unique birth defect that severely impacted his hearing. Trey shares the heartwarming journey of how watching Wheel of Fortune became a therapeutic ritual for Bear and led Trey to audition for the game show. Against the odds, Trey's determination and strategic planning not only landed him a spot on the show but also resulted in a life-changing win for his family. Next, we delve into the powerful narrative of Bo Cornelius, who faced a life-altering experience after a car accident that led to a prison sentence. Despite the overwhelming circumstances, Bo found a way to inspire and lead from within prison walls. His journey of redemption and his efforts to create a leadership development group in prison culminated in a significant event that continues to impact many lives. Key Learnings: Seize Unexpected Opportunities: Recognize and act on unique situations that can change your life, even if the odds seem against you.Preparation is Key: Thorough preparation and a strategic approach can significantly enhance your chances of success.Take Agency Over Circumstances: Control what you can in any situation to create better outcomes for yourself and others.Transform Adversity into Growth: Even in the darkest moments, there are opportunities for personal growth and leadership.Be Present and Brave: Make the most of every opportunity with bravery and a well-thought-out plan, as these moments can define your life. Get full interviews and daily content in the Daily Creative app at DailyCreative.app. Mentioned in this episode: NEW BOOK! The Brave Habit is available now Rise to important moments in your life and work by developing the habit of bravery. Available in paperback, ebook, or audiobook wherever books are sold. Learn more

    27 min
4.5
out of 5
509 Ratings

About

Formerly The Accidental Creative. Being a creative professional should be the greatest job in the world. You get to solve problems, express yourself, bring something new into the world and you get paid to do it. What's not to love. Yet every day, creative pros face, tremendous pressure and uncertainty. The temptation is just to play it safe, surrender to distraction and settle for less than your best daily creative is about making sure that's not your story. Each episode focuses on a topic relevant to creative pros, like how to come up with ideas under pressure, or how the collaborate when you're overwhelmed, or how to lead your team and help them discover motivation. It's time to fall back in love with your work. Listen to Daily Creative wherever you get your podcasts or subscribe in the Daily Creative app at dailycreative.app.

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