Damage Control Podcast - EPISODE 6 — Marketing & SEO

Most businesses don’t think about reputation until something goes wrong. But the strongest brands are not waiting for a crisis. They are building trust, visibility, and authority before they ever need damage control. In this episode of Damage Control, Rory Connolly sits down with Tim Chachibaia to break down what it actually takes to market an online reputation management firm in 2026. They cover why ORM is one of the hardest services to sell, how TBR builds trust before a client ever signs, and why SEO, media, AI search, and reputation management are now part of the same conversation. We also get into: Marketing an invisible service Why reputation management has an industry trust problem The channels that actually drive leads Where most ORM firms waste their budget Why SEO and ORM are inseparable How AI Overviews, GEO, and llms.txt are changing discovery Where AIOverview.com fits into TBR’s marketing engine Why competitors keep copying TBR What business owners should do before spending money on ORM The future of reputation management is not just about what ranks on Google. It is about what people, search engines, and AI systems believe about you before you ever get a chance to explain yourself. 👉 Learn more: https://thebestreputation.com 👉 Contact us: https://thebestreputation.com/contact/ #onlinereputationmanagement #reputationmanagement #seo #aisearch #aireputationmanagement #digitalmarketing #brandreputation #personalbranding