Daniel Trujillo: What You Wear Carries More Than Style

We don't buy products. We buy what they represent.

In this episode, Hersh sits down with Daniel Trujillo, founder of Miami Links, to talk about what it actually means to build something that carries weight beyond the surface.

Dan grew up in a first-generation Cuban family in Miami, where Cuban link chains weren’t just accessories. They marked milestones. They held stories. They got passed down.

After serving as a Marine, he came back to Miami and turned that legacy into a business. Not by chasing trends, but by staying close to what mattered in the first place.

We get into:

• The difference between something that looks good and something that means something
• Why sentiment beats price every time
• How his grandfather’s bracelet became the spark behind the entire brand
• What it really takes to build a business online when no one knows who you are yet
• Why most brands miss the emotional layer that actually drives decisions
• How confidence, identity, and style all tie together in ways people don’t talk about

This isn’t a conversation about jewelry.

It’s about what people hold onto—and why.

Here’s more information about Dan:

Website: https://miamilinks.com/

Facebook: https://www.facebook.com/miamilinks/

Instagram: https://www.instagram.com/miamilinks/

--

Hersh's new book, SELLING THE TRUTH: A ‘Semoir’ with Insights for Life & Business is a semi memoir drawing on his adventures as an Authority Advisor and Standup Comedian. It is part business book, part happiness formula for life, and an amuseful read, whether you’re building a business or burnishing your self-image.

You can kickstart your own messaging evolution with a one-on-one 5-Minute Fix.

Take the 60-second Get Off Your Assets Quiz, and find other resources here: https://www.hershrephun.com/selling-the-truth/