Danielle Rocco – Find Your Place in Life and Know Your Self Worth My Worst Investment Ever Podcast

Danielle “Dani” Rocco is a mother, wife, and lifelong entrepreneur. Growing up as a professional ballerina developed her commitment and dedication to everything that life has to offer. As an adult, her athletic skills transferred and assisted in her becoming a successful business owner. At the age of 18, she started working for her family's gymnastics school and took the company from bankruptcy to financial abundance. After 23 years of being the CEO, Dani left her family business to follow her passion as a life coach and relationship expert. She started working with CEOs but soon realized her heart and mission was serving the US military and veterans.
She is the author of Devoted to a Soldier & co-author with Les Brown of Own Your Dreams, co-author of 1 Habit. She created an Academy called Next Level of You, is a TV show host, a documentary producer of the documentary Devoted to a Soldier, speaker, and Life Insurance Specialist specializing in serving veterans and military.
 
“You can't create abundance when you're living for somebody else, and somebody else's dreams.”
Dani Rocco
 
Worst investment ever Starting her entrepreneurial journey Dani’s journey to entrepreneurship started when she was 16 after she got pregnant with her son. Being a teenage mother created a mindset that she wasn’t valuable enough. For this reason, she was always trying to be better. This way, she felt less judged. At the time, she was living alone with her son and worked hard to make it in life.
Pledging her loyalty to her family When she was 18, her father asked her to work for the family business and she agreed. It sounded like a good plan. She could take her son with her to work and also manage to go to college.
Dani comes from a strong Italian family, where loyalty is a lifelong requirement. Family comes first, no questions asked. So for 23 years, she ran the family business together with her brother. It was her duty and honor to serve and be everything for her father.
Losing her identity Dani and her brother went on to work their tails off and did everything they could so that her dad could have the life that he had worked for. Along the way, she lost her identity while trying to be of service to her family.
At one time, she was involved in a terrible car accident and was paralyzed in bed. She would go in and out of consciousness but she still kept working even when bedridden.
Rethinking her purpose During the time she was bedridden, she’d often think about her life wondering whether she was happy. She loved...