Danny Yeung's $0 to $120M ARR Playbook (IM8)

Danny Yeung turned a dinner with David Beckham into the fastest-growing supplement brand on record. In 12 months. We break down exactly how - the product, the partnerships, the unit economics, and what most DTC brands get completely wrong.

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0:00 Intro
0:03 The David Beckham dinner
3:31 Building the formula
13:53 Month one: $581K
15:46 Why 98% D2C
20:38 Paid ads at scale
25:18 The unit economics
34:54 Operations at hypergrowth
42:13 Running a public company
45:36 Stock drop from $1B to $50M
53:37 Eating problems for breakfast
58:00 The moment that stands out
1:02:13 Advice for founders

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Monish Sabnani is a Managing Partner at Elevator Goods. 

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