27 episodes

Feeling like the same old fluffy advice on building a business just isn’t getting you where you want to go? Join former Global Marketing Director and serial founder Sasha Fedunchak every week in shifting the paradigms around building a thriving company. If you want more on disruptive marketing strategies, the psychology of sales, brand building, the mindset for success, and strategic business growth, don't miss an episode!

Daring Made Sasha Fedunchak

    • Business
    • 5.0 • 6 Ratings

Feeling like the same old fluffy advice on building a business just isn’t getting you where you want to go? Join former Global Marketing Director and serial founder Sasha Fedunchak every week in shifting the paradigms around building a thriving company. If you want more on disruptive marketing strategies, the psychology of sales, brand building, the mindset for success, and strategic business growth, don't miss an episode!

    Are your limiting beliefs really yours?

    Are your limiting beliefs really yours?

    Sasha gets personal on the last episode of season 1 of Daring Made while on a walk shortly before her due date.
    She explores her past experiences, including running a spray tan business, and her battle against limiting beliefs imposed by others regarding career decisions. Sasha encourages you to ask yourself,  "Are my limiting beliefs really mine? How are they holding me back, even from the best-intentioned people in my circle?"
    She emphasizes the importance of embracing personal passions, such as her passion for the beauty industry, despite previously received discouragement. This realization leads her to plan a focused approach on the industries of beauty, health and wellness through both Daring Made, Daring Haus and her personal brand in the coming months.
    Sasha candidly shares stories of past haters and the importance of trusting oneself, enveloping the discussion with the theme of personal evolution, identity, and the pivotal role of intuition in business and personal growth.
    What You’ll Hear Inside: 
    01:26 Exploring Limiting Beliefs and Personal Growth 
    02:12 A Deep Dive into Beauty, Health, and Wellness 
    05:41 Overcoming External Opinions and Embracing Passion 1
    0:53 The Journey of Self-Discovery and Entrepreneurship 
    11:48 Embracing the Future with Confidence 
    12:46 Concluding Thoughts and Encouragement
    Connect with us:
    Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

    • 14 min
    Marketing Strategy for Small Businesses in 2024 with Kalee Murrin

    Marketing Strategy for Small Businesses in 2024 with Kalee Murrin

    In this episode, Sasha chats with marketing strategist Kalee Murrin of Sonder Social. Kalee, with nine years of experience including a corporate background and her entrepreneurial journey starting in October 2020, discusses the dynamics of social media marketing, the transition from corporate to owning her agency, and the importance of a comprehensive and strategic approach to marketing for businesses.

    She addresses common misconceptions and emphasizes the need for businesses to focus on a few specific marketing activities to avoid feeling overwhelmed.
    Kalee also gives advice on how small business owners can successfully market their businesses in 2024. The conversation reveals that effective marketing requires understanding one’s audience, leveraging ethical strategies, committing to long-term efforts, and focusing on brand awareness and customer journey more than immediate sales.


    Connect with Kalee:
    https://sondersocial.co
    @SonderSocialAgency on Instagram


    What You’ll Hear:
     01:01 Understanding the Role of a Marketing Strategist 
    02:40 The Importance of Comprehensive Marketing Strategy 
    03:51 The Misconceptions and Realities of Online Marketing 
    04:22 Effective Marketing Strategies for Small Businesses 
    10:22 The Importance of Budget in Marketing 
    28:40 The Evolution of Sonder Social 
    35:49 Final Thoughts and Advice for Small Business Owners


    Connect with us:
    Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

    • 39 min
    Daring Made Diaries: Slowing Down, Feminine Energy & Business Reflections

    Daring Made Diaries: Slowing Down, Feminine Energy & Business Reflections

    Join the host on a walk, sharing insights on preparing for a newborn, navigating business, and the balance of feminine and masculine energies in entrepreneurship.

    Sasha delves into discussions she's had with fellow women in business about the importance of slowing down to eventually speed up, sharing insights on balancing feminine and masculine energies in both life and business.

    Sasha get real and raw about her current business ventures, including Daring Made, the Profitable Engagement Masterclass, and Daring House, and her contemplations on how to structure her business post-baby. Sasha gets candid on the pressures of entrepreneurship, the struggle to maintain passions outside of business, and the need to listen to oneself more.

    The episode is a candid exploration of navigating business and personal growth amidst significant life changes, making it a reflective and motivational listen for fellow entrepreneurs and especially women in business.

    What You'll Hear:
    00:33 Preparing for a Newborn and Balancing Business 
    01:44 The Importance of Slowing Down in Business 
    02:26 Exploring Feminine and Masculine Energies in Business 
    04:56 The Struggle of Balancing Business and Personal Life 
    06:27 Reevaluating Business Structure and Roles 
    09:04 Redefining Business Success and Freedom 
    09:51 The Future of Daring Made and Personal Reflections



    Connect with us:
    Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

    • 18 min
    My BEST and WORST business investments in 2023

    My BEST and WORST business investments in 2023

    In this episode, Sasha shares a comprehensive review of the investments made in the previous year that significantly impacted her business.
    Highlighted are some of the best investments, including legal templates, SEO overhaul services, and the paid version of ChatGPT, which have all contributed to accelerating business operations and safeguarding the business legally.
    Check out some of the female founded businesses Sasha recommends:
    Lethal Legal Contracts BundleSEO ServicesBrand PhotographySasha also praises the benefits of sticking with reliable programs like HoneyBook, Notion, Planoly, Flodesk, and ShowIt, emphasizing the importance of consistency in tools to facilitate swift business processes. Snag all of these tools at a discount here: www.daringmade.com/free
    On the flip side, Sasha discusses the lessons learned from not-so-great investments, including hiring mismatches, spending on an email marketing program that offered little new value, and paying for business advice that did not align with her needs or values.
    The episode is a candid reflection on the importance of trusting oneself, understanding one's business needs, and being discerning about where to invest time and money for the greatest impact on business growth.
    What You’ll Hear: 
    00:43 Best Business Investments of 2023
    00:58 The Power of Legal Templates
    02:59 The Impact of SEO on Business
    04:11 Leveraging ChatGPT for Business
    07:21 The Importance of Professional Photoshoots
    09:13 The Role of Business Tools and Programs
    13:43 Worst Business Investments of 2023
    13:54 The Cost of Hiring the Wrong Team Members
    16:22 The Pitfalls of Overpriced Programs
    21:54 The Importance of Trusting Yourself
    Connect with us:
    Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

    • 26 min
    The Power of Vulnerability in Your Content

    The Power of Vulnerability in Your Content

    In this episode of Daring Made, Sasha reflects on an unexpectedly popular post about personal vulnerabilities and fears. Sharing relatable experiences, from the pressure to slow down due to motherhood to feeling like a failure despite success, struck an unexpected chord with the her followers.

    Check out the post here.

    Sasha delves into the lessons learned from the post, emphasizing the importance of showing up as a human in business and connecting with people on a deeper level.

    Drawing on coaching and personal development insights, the episode explores moving forward despite insecurities, embracing imperfections, and the difference between therapy and coaching. Ultimately, it highlights the significance of being authentic and how sharing personal challenges can foster connection and make the storyteller and the audience the heroes of the narrative.

    What You'll Hear:

    01:13 The Unexpected Impact of Sharing Personal Experiences 
    05:27 The Power of Vulnerability and Authenticity 
    07:40 The Journey of Self-Healing and Acceptance 
    11:11 The Role of Human Connection in Marketing 
    13:36 The Balance Between Personal and Professional in Content Creation 
    17:09 Conclusion and Looking Forward to the Next Season
    Connect with us:
    Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

    • 18 min
    Using Instagram Stories to Connect with Dream Customers

    Using Instagram Stories to Connect with Dream Customers

    In this episode of Daring Made, Sasha shares actionable advice on engaging profitably on Instagram in the Stories. Sasha emphasizes the importance of community over content and introduces the concept of 'profitable engagement,' a strategy to algorithm-proof business growth online.
    Rather than creating more content, the emphasis is placed on outbound engagement, particularly through Instagram Stories, to build connections and community. Tips on how to effectively engage with potential customers and partners' stories are shared, advocating for authentic interactions rather than sales-oriented messages. The episode illustrates the success of this approach with a personal anecdote about how it led to a significant client acquisition.
    Start Profitable Engagement on your own Instagram account and connect with dream customers within DAYS with an algorithm-proof approach to growing your business:
    www.daringmade.com/profitable-engagement
    00:22 Understanding Profitable Engagement
    04:15 The Power of Instagram Stories
    05:37 Building Connections through Stories
    08:19 The Impact of Genuine Engagement
    11:04 The Power of Community and Networking
    12:57 Engaging with Stories: Practical Tips
    Connect with us:
    Snag business-building freebies that are so good, you'll be annoyed you're not paying for them: daringmade.com/free Hang out with Sasha: @daringmade Work with Sasha: daringmade.com Check out the biz growth + marketing agency: daringhaus.com

    • 15 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Brynna Kibler ,

Sasha’s a genius

Sasha shares some genius hacks as well as intimate truths we don’t hear enough from fellow entrepreneurs. I always look forward to her episodes, it’s so refreshing to hear her perspective.

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