12 min

Darius Contractor - Minority Report Isn’t Just a Movie; It’s Your Next (and Best!) Growth Pla‪n‬ The One Growth Show

    • Marketing

Meet Darius Contractor, currently serving as Head of Growth at Airtable. But not so long ago, he was the Growth Engineering Leader at Dropbox, where he noticed a large percentage of users upgraded to the business plan and shared all their files. He couldn't automate making everyone's files public - it would really upset those didn't want that - but he created a localization optimization strategy for those who did ("Minority Report"). And in doing so, he spoke to those users needs - retaining them at scale.

Meet Darius Contractor, currently serving as Head of Growth at Airtable. But not so long ago, he was the Growth Engineering Leader at Dropbox, where he noticed a large percentage of users upgraded to the business plan and shared all their files. He couldn't automate making everyone's files public - it would really upset those didn't want that - but he created a localization optimization strategy for those who did ("Minority Report"). And in doing so, he spoke to those users needs - retaining them at scale.

12 min

Top Podcasts In Marketing