10 episodes

Need help with your fitness business? Join veteran online coaches Dan Smith and Tom Blackman who have been coaching clients for over 20 years between them as they discuss how to grow your fitness business. Both Dan and Tom are mentors to other coaches and they discuss real methods that work in practice for their clients and that have worked in their own businesses.

DAT Fitness Business Podcast Tom Blackman and Dan Smith

    • Business

Need help with your fitness business? Join veteran online coaches Dan Smith and Tom Blackman who have been coaching clients for over 20 years between them as they discuss how to grow your fitness business. Both Dan and Tom are mentors to other coaches and they discuss real methods that work in practice for their clients and that have worked in their own businesses.

    39. Clients over Christmas

    39. Clients over Christmas

    Prevent drop off of clients over christmas





















    If you’re a fitness coach struggling to retain clients or gain momentum during the holiday season, this episode is for you. We provide actionable insights and strategies to not only retain your existing clients but to attract new ones during the festive period. We discuss: Why clients often pause their fitness journeys in December. Strategies to keep clients engaged despite holiday distractions. Creative marketing tactics for attracting new clients during and after the holiday season. Key points covered* Engage early with clients about holiday fitness plans.* Introduce fun challenges and quizzes.* Share inspiring client success stories.* Plan effective marketing for January.* Offer flexible training start dates and incentives.* Maintain a strong online presence.* Be sensitive to clients’ unique holiday challenges.

    • 41 min
    38. The embarrassment of failure holding you back

    38. The embarrassment of failure holding you back

    Don't give a f what other people think





















    If you suffer from imposter syndrome as a coach or you’re constantly worried what people will think of you if you post something then this is the podcast that will solve that problem. Many coaches we talk to are thinking ‘what if’ about their programs. What if it fails, what if no one signs up. It leads them to procrastinate and they end up endlessly tweaking a good program and never launching. In this episode we talk about these fears and how to overcome them to be a more confident and better coach.

    • 28 min
    37. Facebook Ads

    37. Facebook Ads

    A guide to getting started with Facebook Ads for fitness coaches





















    Are you a fitness coach who needs help with Facebook ads? We know it can be hard to use ads right and not waste money. In this podcast, we talk all about how to use Facebook ads. We tell you when to start using them, how to make ads that people like, and how to not spend too much money. You will learn how to talk to the right people with your ads, and how to make your ads work better by testing them. If you want your Facebook ads to bring you more fitness clients and not cost a lot, listen to this podcast.

    • 33 min
    36. Triage Calls – stop wasting time on people who won’t buy

    36. Triage Calls – stop wasting time on people who won’t buy

    Improve your Sales call success to a 80-90% conversion rate





















    Are you filtering your enquiries to make sure people who have no business being on a sales call with you don’t make it that far? In our experience most coaches don’t do this and end up wasting a ton of time talking to people on sales calls who aren’t good leads and aren’t ready to buy just yet. Even worse they aren’t even your ideal client and you’ve just wasted 45 minutes. In this podcast you’ll learn how to filter out your enquiries so that the only people who get on a sales call with you are those who are 99% ready to buy.

    • 40 min
    35. Getting Better Testimonials From Your Clients

    35. Getting Better Testimonials From Your Clients

    Stop your testimonials delivering 'Yes' or 'NO' answers that tell future customers nothing about your coaching.





















    Get testimonials that sell your coaching for you. In this episode, learn how to showcase your coaching success by highlighting your client transformations. We’ll cover among other things, the 3 types of testimonials that you can use with clients to demonstrate the journey and the results people can expect when working with you. You’ll learn how to create stories that not only attract new clients but also establish your credibility as a coach.

    • 39 min
    34. Build an offline presence to grow your online business

    34. Build an offline presence to grow your online business

    Online coaching doesn't mean you never meet people in real life





















    Neglecting your offline presence could be restricting the growth of your online business.Many coaches focus purely on the online side of their business without creating in person events to meet people in the real world.In this episode we show you how to build your business online by taking things offline.

    • 33 min

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