Data and measurement: How's PR's dynamic duo drive results Earned Media Rising
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- Business
Anthony Chiaravallo, SVP, integrated media, BCW, sits down with PRWeek managing editor Gideon Fidelzeid to talk about how new measurement tools are helping to define PR strategies. Other topics include: transforming data into actionable insight, ensuring your content is delivering the right message to the right audience, and what makes effective storytelling.
Anthony Chiaravallo, SVP, integrated media, BCW, sits down with PRWeek managing editor Gideon Fidelzeid to talk about how new measurement tools are helping to define PR strategies. Other topics include: transforming data into actionable insight, ensuring your content is delivering the right message to the right audience, and what makes effective storytelling.
21 min