113 episodes

Welcome to the the Data Gurus Podcast!

The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.



About the Host, Sima Vasa

Sima Vasa is not only the host of the the Data Gurus Podcast who has over 20 years of market research experience. Sima brings a unique perspective in that she has experience from a market research supplier, client and an entrepreneur. Some of her positions include President, NPD Techworld and Senior Program Manager, International Business Machines (IBM). On the entrepreneurial front, Sima is the co-founder of Paradigm Sample, data collection company and Infinity Squared Ventures, an advisory accelerator. Sima frequently speaks at national market research and insights conferences including Innovation Insights Exchange (IIEX), The Market Research Event (TMRE) and the former Market Research Association (MRA). She contributes frequently to industry blogs and publications.

Data Gurus Sima Vasa

    • Business News
    • 5.0 • 39 Ratings

Welcome to the the Data Gurus Podcast!

The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.



About the Host, Sima Vasa

Sima Vasa is not only the host of the the Data Gurus Podcast who has over 20 years of market research experience. Sima brings a unique perspective in that she has experience from a market research supplier, client and an entrepreneur. Some of her positions include President, NPD Techworld and Senior Program Manager, International Business Machines (IBM). On the entrepreneurial front, Sima is the co-founder of Paradigm Sample, data collection company and Infinity Squared Ventures, an advisory accelerator. Sima frequently speaks at national market research and insights conferences including Innovation Insights Exchange (IIEX), The Market Research Event (TMRE) and the former Market Research Association (MRA). She contributes frequently to industry blogs and publications.

    The “Quest” for Purpose with Tim Hoskins | Ep. 113

    The “Quest” for Purpose with Tim Hoskins | Ep. 113

    We are excited to welcome Tim Hoskins today. Tim is the President of Quester, an insights and strategies company. He is joining us today to talk about his journey and driving business results. Tim’s journey While in college, Tom needed a job, so he answered an ad for a lead-generation specialist at an information security startup. […]

    • 21 min
    The Rule of 40 with Mark Simon | Ep. 112

    The Rule of 40 with Mark Simon | Ep. 112

    We have the pleasure of welcoming Mark Simon, the Managing Partner for Hawkmoon Advisors, as our guest for today’s podcast. Mark is joining us to talk about his journey and share his experiences with the kind of work he has been doing to help small businesses scale, grow, and reach their goals. He also talks […]

    • 24 min
    Enabling Insights with Paul Gaudette | Ep. 111

    Enabling Insights with Paul Gaudette | Ep. 111

    Today, we have the second part of the podcast series Data Gurus for IEX. We have been focusing on the concept of the last mile. In our industry, the last mile relates to empowering and getting the insights and value that clients want to get from research. Today, we invited Paul Gaudette, the co-founder of […]

    • 22 min
    Key Takeaways of the Impact of Covid-19 on Middle Market Firms with Nicole Schmidt and Chuck Mitchell | Ep. 110

    Key Takeaways of the Impact of Covid-19 on Middle Market Firms with Nicole Schmidt and Chuck Mitchell | Ep. 110

    Nicole Schmidt and Chuck Mitchell are joining Sima today as panelists for a webinar on the impact of Covid 19 on middle-market firms. People have been impacted by Covid 19 all over the world. The purpose of this webinar is to provide context, perspective, and some key takeaways for executives to consider as they plan […]

    • 40 min
    The Role of Consumer Insights with Danielle Blugrind | Ep. 109

    The Role of Consumer Insights with Danielle Blugrind | Ep. 109

    We are excited to have Danielle Blugrind, a Senior Consumer Insights Manager at Roku, joining us today. In today’s episode, Danielle talks to us about her journey in the field of market research. She discusses the difference between the client and the supplier sides of the industry, company culture, creative solutions, pivoting, how traditional survey […]

    • 26 min
    Democratizing Insights with Ant Franklin | Ep. 108

    Democratizing Insights with Ant Franklin | Ep. 108

    We are honored to be part of the special video podcast series for IEX, which is part of the Data Gurus platform. We are focusing on something a little different today, related to trends in the market research or analytics space. We have Anthony Franklin, the CEO of Infotools, joining us from New Zealand to […]

    • 23 min

Customer Reviews

5.0 out of 5
39 Ratings

39 Ratings

J. Barshop ,

Awesome show, highly recommend!

Sima and her guests provide some incredibly actionable and compelling content, spotlighting the latest data trends that will help improve your business and / or life.

Highly recommend listening and subscribing to Data Gurus if you want the knowledge AND mindsets to take you and your business to the next level (and reach your overall goals as a result)!

pkirch host of BOSS Academy ,

Practitioner Perspectives

Sima is a practitioner who knows the research and analytics industry. She brings a great perspective to the show and is bringing in great guests to complement her knowledge. Great job, Sima!

Shiney Insights ,

A Gem

I was so pleased to find such a well produced podcast discussing the most relevant topics in the MR and analytics industry. I’ve already shared with several colleagues and cannot wait for more episodes. Great work!

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